1. MSG91Top pick
Best for: Indian startups that need SMS, OTP and WhatsApp APIs from one low-cost vendor
Free plan + paidWeb
61.8
score / 100
Why switch from Exotel
Cheaper Indian option if most of your traffic is SMS, OTP and WhatsApp rather than calls.
Pros
- One account for SMS, OTP, WhatsApp, email, RCS and voice
- Handles Indian SMS rules such as DLT registration
- Free plan for its Hello support inbox
- SMS reach to 210+ countries
Cons
- Strongest in India; fewer local numbers elsewhere than Twilio
- Pricing differs per channel and region, which takes work to compare
- Free Hello plan is capped at 50 tickets a month
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Verified facts
7 of 7 verified- Starting price
- ₹1,500 a month (Hello Basic, plus 18% GST)
- Checked Nov 8, 2026msg91.com(opens source in a new tab)
- Premium plan
- ₹3,000 a month (Hello Premium, plus 18% GST)
- Checked Nov 8, 2026msg91.com(opens source in a new tab)
- SMS price (India)
- From ₹0.25 per SMS, down to ₹0.16 at volume
- Checked Nov 8, 2026msg91.com(opens source in a new tab)