MSG91
Indian cloud communication platform with APIs for SMS, OTP, WhatsApp, email and voice.
Updated · AppBreakup editorial · Web
Is MSG91 free?
Free plan, plus paid plans
- Starting price:
- ₹1,500 a month (Hello Basic, plus 18% GST)
- Free plan:
- Yes, 2 inboxes and 50 tickets
Checked on MSG91's site Nov 8, 2026
Full MSG91 pricing and plansSwitch from MSG91 to
All 6- Verified facts
- 7 of 7
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About MSG91
MSG91 is a communication platform, based in India, that developers use to send SMS, one-time passwords, WhatsApp messages, email, RCS and voice calls through a single set of APIs. It is best known for transactional SMS and OTP delivery in India, where it handles the local DLT registration rules, and it routes international SMS to more than 210 countries with automatic retries over alternate carrier routes. Around the APIs it offers ready-made apps: an OTP widget, a campaign tool for event-triggered journeys across channels, a customer segmentation tool, a URL shortener, and Hello, a ticketing and live-chat inbox that brings website chat, email, WhatsApp, Instagram and Messenger together. Messaging is pay-as-you-go by channel, while Hello has a free plan and paid monthly or yearly tiers. It suits Indian startups and businesses that want one low-cost vendor for OTPs, notifications and support chat; global teams may prefer Twilio's wider documentation and coverage.
Best for: Indian startups that need SMS, OTP and WhatsApp APIs from one low-cost vendor.
MSG91 pricing (checked Nov 8, 2026)
Each line is quoted from MSG91's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free plan | Yes, 2 inboxes and 50 tickets | Nov 8, 2026 | msg91.com |
| Starting price | ₹1,500 a month (Hello Basic, plus 18% GST) | Nov 8, 2026 | msg91.com |
| Premium plan | ₹3,000 a month (Hello Premium, plus 18% GST) | Nov 8, 2026 | msg91.com |
| SMS price (India) | From ₹0.25 per SMS, down to ₹0.16 at volume | Nov 8, 2026 | msg91.com |
Pros and cons
What works
- One account for SMS, OTP, WhatsApp, email, RCS and voice
- Handles Indian SMS rules such as DLT registration
- Free plan for its Hello support inbox
- SMS reach to 210+ countries
Why people leave
- Strongest in India; fewer local numbers elsewhere than Twilio
- Pricing differs per channel and region, which takes work to compare
- Free Hello plan is capped at 50 tickets a month
MSG91 vs Twilio, Plivo and Gupshup
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
Top MSG91 alternatives
See all 6- 1
Twilio68.8The global default for SMS and voice APIs, with broader country coverage and documentation.
- 2
Plivo64.8Lower-cost SMS and voice APIs with a simple pay-as-you-go model and global reach.
- 3
Gupshup61.8Larger Indian provider for enterprises sending high WhatsApp, RCS and SMS volumes.
- 4
Exotel59.4Indian provider stronger on voice, IVR and contact-centre features than on OTPs.
- 5
Sinch57.5Global enterprise messaging with direct carrier connections and verification APIs.
Why people left MSG91
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from MSG91, review the app you switched to and tell us why.
Reviews
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MSG91: common questions
What is MSG91?
MSG91: Indian cloud communication platform with APIs for SMS, OTP, WhatsApp, email and voice. Best for indian startups that need SMS, OTP and WhatsApp APIs from one low-cost vendor. Available for Web.
Is MSG91 free?
MSG91 has a free plan and paid plans. Free plan: Yes, 2 inboxes and 50 tickets (checked on MSG91's own site).
How much does MSG91 cost?
MSG91 is free with paid plans. Free plan: Yes, 2 inboxes and 50 tickets; Starting price: ₹1,500 a month (Hello Basic, plus 18% GST); Premium plan: ₹3,000 a month (Hello Premium, plus 18% GST); SMS price (India): From ₹0.25 per SMS, down to ₹0.16 at volume. Checked on MSG91's own site, November 2026.
Is MSG91 open source?
No, MSG91 is not open source.
What platforms does MSG91 run on?
MSG91 is available for Web.
What are the best alternatives to MSG91?
The highest-ranked MSG91 alternatives right now are Twilio, Plivo and Gupshup. See the full ranked list for pricing, platforms and verified facts.
MSG91 vs Twilio: what's the difference?
MSG91 is free with paid plans; Twilio is a paid product. Verified prices: MSG91 ₹1,500 a month (Hello Basic, plus 18% GST), Twilio From $0.0083 per message. Both run on Web.