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Fathom Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Fathom Analytics: no free plan, only a short trial, and no self-hosted option. We ranked 5 alternatives by how directly each one replaces Fathom Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Plausible Analytics currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Plausible Analytics logoPlausible AnalyticsOpen sourceYesWeb, Self-hosted4 of 466.5
2Simple Analytics logoSimple AnalyticsFree plan + paidNoWeb4 of 462.6
3Umami logoUmamiOpen sourceYesWeb, Self-hosted5 of 557.2
4Cloudflare Web Analytics logoCloudflare Web AnalyticsFreeNoWeb4 of 455.3
  1. Plausible Analytics logo

    1. Plausible AnalyticsTop pick

    Best for: Sites that want clear, privacy-first traffic stats without a consent banner

    Open sourceSelf-hostableWeb, Self-hosted

    66.5

    score / 100

    Why switch from Fathom Analytics

    Very similar dashboard, open source with a free self-hosted edition.

    Pros

    • Clean single-page dashboard anyone can read
    • Cookie-free with no personal data collected
    • Open source, with a free self-hosted edition

    Cons

    • No free plan on the hosted service
    • Less depth than GA4 or Matomo for analysts
    • Some features land in the cloud before the self-hosted edition
    Visit Plausible Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plausible Analytics a good Fathom Analytics alternative?

    Verified facts

    4 of 4 verified
    Free trial
    30 days, no credit card
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Self-hosting
    Community Edition, free, AGPL
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Data location
    EU, European-owned infrastructure
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Cookie banner
    Not required
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
  2. Simple Analytics logo

    2. Simple Analytics

    Best for: EU businesses and hobby sites that want cookie-free analytics without self-hosting

    Free plan + paidWeb

    62.6

    score / 100

    Why switch from Fathom Analytics

    EU-owned alternative with a free plan for hobby sites.

    Pros

    • No cookies, personal data or visitor IDs
    • EU-owned and EU-hosted
    • Free plan for hobby projects

    Cons

    • Free plan keeps only one month of history and needs a badge
    • Extra users cost more on paid plans
    • Less analysis depth than GA4 or Matomo
    Visit Simple Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Simple Analytics a good Fathom Analytics alternative?

    Verified facts

    4 of 4 verified
    Free plan
    1 user, 5 websites, 1 month history
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
    Extra users
    $20/month per user
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
    Free trial
    14 days, self-serve
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
    Data location
    EU-owned, Amsterdam
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
  3. Umami logo

    3. Umami

    Best for: Developers and small teams wanting modern, self-hostable privacy analytics

    Open sourceSelf-hostableWeb, Self-hosted

    57.2

    score / 100

    Why switch from Fathom Analytics

    Free hosted tier and open source if you want to self-host.

    Pros

    • Free to self-host, MIT-licensed
    • Clean, modern dashboard
    • Free cloud Hobby plan to start

    Cons

    • Self-hosting means running your own database
    • Free cloud plan limited to one website
    • Product analytics less mature than dedicated tools
    Visit Umami Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Umami a good Fathom Analytics alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Hobby, $0/month, 100K events
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Pro plan
    $20/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Business plan
    $200/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    License
    MIT
    Checked Oct 25, 2026github.com(opens source in a new tab)
  4. Cloudflare Web Analytics logo

    4. Cloudflare Web Analytics

    Best for: Simple sites that only need free, basic traffic and performance numbers

    FreeWeb

    55.3

    score / 100

    Why switch from Fathom Analytics

    Free privacy-first stats if basic numbers are enough.

    Pros

    • Completely free
    • No cookies, local storage or fingerprinting
    • Includes Core Web Vitals performance data

    Cons

    • No goals, funnels or custom events
    • Short data retention and basic filtering
    • Limited exports and API access
    Visit Cloudflare Web Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Cloudflare Web Analytics a good Fathom Analytics alternative?

    Verified facts

    4 of 4 verified
    Price
    Free
    Checked Oct 25, 2026developers.cloudflare.com(opens source in a new tab)
    DNS change required
    No
    Checked Oct 25, 2026developers.cloudflare.com(opens source in a new tab)
    Cookies
    None, no client-side state
    Checked Oct 25, 2026cloudflare.com(opens source in a new tab)
    Fingerprinting
    No
    Checked Oct 25, 2026cloudflare.com(opens source in a new tab)

The best Fathom Analytics alternative for…

The highest-ranked app in this list for each need.

Plausible Analytics logo

Best Fathom Analytics alternative for most people

Plausible Analytics

Very similar dashboard, open source with a free self-hosted edition.

Umami logo

Best Fathom Analytics alternative for a free option

Umami

Free hosted tier and open source if you want to self-host.

Simple Analytics logo

Best Fathom Analytics alternative for a free plan you can upgrade

Simple Analytics

EU-owned alternative with a free plan for hobby sites.

Plausible Analytics logo

Best Fathom Analytics alternative for open source

Plausible Analytics

Very similar dashboard, open source with a free self-hosted edition.

Plausible Analytics logo

Best Fathom Analytics alternative for self-hosting

Plausible Analytics

Very similar dashboard, open source with a free self-hosted edition.

Pirsch Analytics logo

Best Fathom Analytics alternative for working in the browser

Pirsch Analytics

Cookie-free analytics hosted in Germany at a lower entry price.

Fathom Analytics alternatives: common questions

What is the best alternative to Fathom Analytics?

Plausible Analytics ranks first right now. Very similar dashboard, open source with a free self-hosted edition. Simple Analytics and Pirsch Analytics follow it in our ranking.

Is there a free alternative to Fathom Analytics?

Yes. Plausible Analytics (open source), Simple Analytics (free plan + paid), Umami (open source) and Cloudflare Web Analytics (free) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Fathom Analytics?

Yes: Plausible Analytics and Umami. Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Fathom Analytics?

The complaints we hear most: no free plan, only a short trial; no self-hosted option; limited depth for complex analysis.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Fathom Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.