Simple Analytics
EU-owned, cookie-free web analytics from Amsterdam with a free plan for hobby sites.
- Verified facts
- 4 of 4
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Simple Analytics
Simple Analytics is a privacy-first web analytics service based in Amsterdam. It collects no cookies, personal data or visitor IDs, and hosts data in the EU, so sites can usually skip the consent banner and still count visitors that would reject cookies in Google Analytics. The dashboard covers pageviews, visitors, referrers, UTM campaigns, countries, devices, goals and events, with an AI assistant for asking questions about your data, an API and a Google Analytics importer. It also positions itself as a way to see the traffic GA4 misses when visitors decline consent. A free plan covers hobby sites with one user, a limited number of websites and one month of history, with a required badge; paid plans are priced by pageviews with a 14-day trial, and extra users cost more. The trade-offs are less depth than full analytics suites, per-user charges on paid plans, and a free plan that keeps very little history. It runs in the browser.
Best for: EU businesses and hobby sites that want cookie-free analytics without self-hosting.
Pros and cons
What works
- No cookies, personal data or visitor IDs
- EU-owned and EU-hosted
- Free plan for hobby projects
Why people leave
- Free plan keeps only one month of history and needs a badge
- Extra users cost more on paid plans
- Less analysis depth than GA4 or Matomo
Top Simple Analytics alternatives
See all 5- 1
Plausible Analytics66.5Similar privacy approach, open source and self-hostable.
- 2
Fathom Analytics62.6Flat feature set across plans with no per-user charges.
- 3
Pirsch Analytics59.6German-hosted alternative with unlimited members on every plan.
- 4
Umami57.2Open-source with a free hosted tier keeping six months of data.
- 5
GoatCounter55.3Free, donation-supported option for personal sites.
Why people left Simple Analytics
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Simple Analytics: common questions
Is Simple Analytics free?
Simple Analytics has a free plan and paid plans. Free plan: 1 user, 5 websites, 1 month history (checked on Simple Analytics's own site).
Is Simple Analytics open source?
No, Simple Analytics is not open source. Open-source alternatives include Plausible Analytics, Umami and GoatCounter.
What platforms does Simple Analytics run on?
Simple Analytics is available for Web.
What are the best alternatives to Simple Analytics?
The highest-ranked Simple Analytics alternatives right now are Plausible Analytics, Fathom Analytics and Pirsch Analytics. See the full ranked list for pricing, platforms and verified facts.