Independent Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Independent Analytics: wordPress only, and adds processing load to your own server. We ranked 5 alternatives by how directly each one replaces Independent Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Koko Analytics currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Matomo	Open source	Yes	Web, Self-hosted, iOS +1	5 of 5	62.6
2	Google Analytics	Free plan + paid	No	Web, iOS, Android	4 of 4	57.2

1. MatomoTop pick
Best for: Organisations that want GA-level depth with full data ownership
Open sourceSelf-hostableWeb, Self-hosted, iOS, Android
62.6
score / 100
Why switch from Independent Analytics
Full analytics suite available as a WordPress plugin.
Pros
Free to self-host with full data ownership
No data sampling and unlimited retention
Very wide feature set, including ecommerce and funnels
Cons
Interface feels dated and crowded
Self-hosting large sites needs tuning
Heatmaps, recordings and other extras are paid plugins
Visit Matomo Details and reviews
How this score is calculated
Editorial fit ×0.387
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Matomo a good Independent Analytics alternative?
Verified facts
5 of 5 verified
Data sampling
None
Checked Oct 25, 2026matomo.org(opens source in a new tab)
Cloud free trial
Yes, no credit card
Checked Oct 25, 2026matomo.org(opens source in a new tab)
Report data retention
Forever (Cloud)
Checked Oct 25, 2026matomo.org(opens source in a new tab)
Users
1 million organisations
Checked Oct 25, 2026matomo.org(opens source in a new tab)
License
GPL-3.0
Checked Oct 25, 2026github.com(opens source in a new tab)
2. Google Analytics
Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads
Free plan + paidWeb, iOS, Android
57.2
score / 100
Why switch from Independent Analytics
Free, deep analytics with Google Ads integration.
Pros
Free for most sites, with very high limits
Deep integration with Google Ads, Search Console and BigQuery
Supported by virtually every CMS and ecommerce platform
Cons
GA4 interface is complex and hard for casual users
Usually needs a cookie consent banner in the EU
Data modelling and thresholds can hide exact numbers
Visit Google Analytics Details and reviews
How this score is calculated
Editorial fit ×0.369
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Google Analytics a good Independent Analytics alternative?
Verified facts
4 of 4 verified
Price
Free (Analytics 360 is paid)
Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
Data model
Event-based, web and app
Checked Oct 25, 2026support.google.com(opens source in a new tab)
Cookieless measurement
Privacy controls incl. modelling
Checked Oct 25, 2026support.google.com(opens source in a new tab)
Universal Analytics
Stopped processing data July 1, 2023
Checked Oct 25, 2026support.google.com(opens source in a new tab)

The best Independent Analytics alternative for…

The highest-ranked app in this list for each need.

Best Independent Analytics alternative for most people

Koko Analytics

Lighter WordPress plugin with cheaper Pro licences.

Best Independent Analytics alternative for a free option

Matomo

Full analytics suite available as a WordPress plugin.

Best Independent Analytics alternative for a free plan you can upgrade

Google Analytics

Free, deep analytics with Google Ads integration.

Best Independent Analytics alternative for open source

Plausible Analytics

Hosted privacy analytics with no load on your server.

Best Independent Analytics alternative for self-hosting

Koko Analytics

Lighter WordPress plugin with cheaper Pro licences.

Best Independent Analytics alternative for iPhone and Android

Matomo

Full analytics suite available as a WordPress plugin.

Best Independent Analytics alternative for working in the browser

Fathom Analytics

Simple hosted privacy analytics with a WordPress plugin.

Independent Analytics alternatives: common questions

What is the best alternative to Independent Analytics?

Koko Analytics ranks first right now. Lighter WordPress plugin with cheaper Pro licences. Matomo and Plausible Analytics follow it in our ranking.

Is there a free alternative to Independent Analytics?

Yes. Koko Analytics (free plan + paid), Matomo (open source), Plausible Analytics (open source) and Google Analytics (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Independent Analytics?

Yes: Koko Analytics, Matomo and Plausible Analytics. Koko Analytics, Matomo and Plausible Analytics can also be self-hosted.

Why do people switch from Independent Analytics?

The complaints we hear most: wordPress only; adds processing load to your own server; best features require Pro.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Independent Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.