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Independent Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Independent Analytics: wordPress only, and adds processing load to your own server. We ranked 5 alternatives by how directly each one replaces Independent Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Koko Analytics currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Matomo logoMatomoOpen sourceYesWeb, Self-hosted, iOS +15 of 562.6
2Plausible Analytics logoPlausible AnalyticsOpen sourceYesWeb, Self-hosted4 of 459.6
3Google Analytics logoGoogle AnalyticsFree plan + paidNoWeb, iOS, Android4 of 457.2
4Fathom Analytics logoFathom AnalyticsPaidNoWeb4 of 455.3
  1. Matomo logo

    1. MatomoTop pick

    Best for: Organisations that want GA-level depth with full data ownership

    Open sourceSelf-hostableWeb, Self-hosted, iOS, Android

    62.6

    score / 100

    Why switch from Independent Analytics

    Full analytics suite available as a WordPress plugin.

    Pros

    • Free to self-host with full data ownership
    • No data sampling and unlimited retention
    • Very wide feature set, including ecommerce and funnels

    Cons

    • Interface feels dated and crowded
    • Self-hosting large sites needs tuning
    • Heatmaps, recordings and other extras are paid plugins
    Visit Matomo Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Matomo a good Independent Analytics alternative?

    Verified facts

    5 of 5 verified
    Data sampling
    None
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Cloud free trial
    Yes, no credit card
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Report data retention
    Forever (Cloud)
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Users
    1 million organisations
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    License
    GPL-3.0
    Checked Oct 25, 2026github.com(opens source in a new tab)
  2. Plausible Analytics logo

    2. Plausible Analytics

    Best for: Sites that want clear, privacy-first traffic stats without a consent banner

    Open sourceSelf-hostableWeb, Self-hosted

    59.6

    score / 100

    Why switch from Independent Analytics

    Hosted privacy analytics with no load on your server.

    Pros

    • Clean single-page dashboard anyone can read
    • Cookie-free with no personal data collected
    • Open source, with a free self-hosted edition

    Cons

    • No free plan on the hosted service
    • Less depth than GA4 or Matomo for analysts
    • Some features land in the cloud before the self-hosted edition
    Visit Plausible Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plausible Analytics a good Independent Analytics alternative?

    Verified facts

    4 of 4 verified
    Free trial
    30 days, no credit card
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Self-hosting
    Community Edition, free, AGPL
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Data location
    EU, European-owned infrastructure
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Cookie banner
    Not required
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
  3. Google Analytics logo

    3. Google Analytics

    Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads

    Free plan + paidWeb, iOS, Android

    57.2

    score / 100

    Why switch from Independent Analytics

    Free, deep analytics with Google Ads integration.

    Pros

    • Free for most sites, with very high limits
    • Deep integration with Google Ads, Search Console and BigQuery
    • Supported by virtually every CMS and ecommerce platform

    Cons

    • GA4 interface is complex and hard for casual users
    • Usually needs a cookie consent banner in the EU
    • Data modelling and thresholds can hide exact numbers
    Visit Google Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Google Analytics a good Independent Analytics alternative?

    Verified facts

    4 of 4 verified
    Price
    Free (Analytics 360 is paid)
    Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
    Data model
    Event-based, web and app
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Cookieless measurement
    Privacy controls incl. modelling
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Universal Analytics
    Stopped processing data July 1, 2023
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
  4. Fathom Analytics logo

    4. Fathom Analytics

    Best for: Businesses that want simple, compliant analytics and are happy to pay for it

    PaidWeb

    55.3

    score / 100

    Why switch from Independent Analytics

    Simple hosted privacy analytics with a WordPress plugin.

    Pros

    • Simple one-page dashboard with all key numbers
    • Cookie-free with EU data isolation
    • Every plan includes every feature

    Cons

    • No free plan, only a short trial
    • No self-hosted option
    • Limited depth for complex analysis
    Visit Fathom Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Fathom Analytics a good Independent Analytics alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $15/month for 100,000 pageviews
    Checked Oct 25, 2026usefathom.com(opens source in a new tab)
    Free trial
    7 days
    Checked Oct 25, 2026usefathom.com(opens source in a new tab)
    Cookies
    None
    Checked Oct 25, 2026usefathom.com(opens source in a new tab)
    Ownership
    Independently owned, no VC
    Checked Oct 25, 2026usefathom.com(opens source in a new tab)

The best Independent Analytics alternative for…

The highest-ranked app in this list for each need.

Koko Analytics logo

Best Independent Analytics alternative for most people

Koko Analytics

Lighter WordPress plugin with cheaper Pro licences.

Matomo logo

Best Independent Analytics alternative for a free option

Matomo

Full analytics suite available as a WordPress plugin.

Google Analytics logo

Best Independent Analytics alternative for a free plan you can upgrade

Google Analytics

Free, deep analytics with Google Ads integration.

Plausible Analytics logo

Best Independent Analytics alternative for open source

Plausible Analytics

Hosted privacy analytics with no load on your server.

Koko Analytics logo

Best Independent Analytics alternative for self-hosting

Koko Analytics

Lighter WordPress plugin with cheaper Pro licences.

Matomo logo

Best Independent Analytics alternative for iPhone and Android

Matomo

Full analytics suite available as a WordPress plugin.

Fathom Analytics logo

Best Independent Analytics alternative for working in the browser

Fathom Analytics

Simple hosted privacy analytics with a WordPress plugin.

Independent Analytics alternatives: common questions

What is the best alternative to Independent Analytics?

Koko Analytics ranks first right now. Lighter WordPress plugin with cheaper Pro licences. Matomo and Plausible Analytics follow it in our ranking.

Is there a free alternative to Independent Analytics?

Yes. Koko Analytics (free plan + paid), Matomo (open source), Plausible Analytics (open source) and Google Analytics (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Independent Analytics?

Yes: Koko Analytics, Matomo and Plausible Analytics. Koko Analytics, Matomo and Plausible Analytics can also be self-hosted.

Why do people switch from Independent Analytics?

The complaints we hear most: wordPress only; adds processing load to your own server; best features require Pro.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Independent Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.