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MSG91 alternatives: 6 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rankAll communication APIs

Top picks

  • Twilio logo

    Best overall

    Twilio

    SMS price: From $0.0083 per message

Common reasons people leave MSG91: strongest in India; fewer local numbers elsewhere than Twilio, and pricing differs per channel and region, which takes work to compare. We ranked 6 alternatives by how directly each one replaces MSG91, then by reviews, real visits and how recently each app's facts were checked against its own website. Twilio currently ranks first.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1Twilio logoTwilioPaidFrom $0.0083 per messageNoWeb7 of 768.8
2Plivo logoPlivoPaidFrom $1,000 per monthNoWeb5 of 564.8
3Gupshup logoGupshupPaid—NoWeb6 of 661.8
4Exotel logoExotelPaid—NoWeb4 of 459.4
5Sinch logoSinchPaid$0.0078 per SMS sent (10DLC), plus carrier feesNoWeb6 of 657.5
6Interakt logoInteraktPaid$55/month (Growth)NoWeb, Android7 of 749.0
  1. Twilio logo

    1. TwilioTop pick

    Best for: Developers adding SMS, calls, WhatsApp or 2FA codes to an app who want the widest set of features

    PaidWeb

    68.8

    score / 100

    Why switch from MSG91

    The global default for SMS and voice APIs, with broader country coverage and documentation.

    Pros

    • Covers SMS, voice, WhatsApp, RCS, verification and email in one account
    • Pay as you go with no contract
    • Free trial with no credit card
    • Mature docs and SDKs for most languages

    Cons

    • Per-message rates are higher than some carrier-owned rivals
    • Carrier fees and US 10DLC registration add cost and setup work
    • The product range is large and can be hard to navigate
    Visit Twilio Compare with MSG91Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Twilio a good MSG91 alternative?

    Verified facts

    7 of 7 verified
    Pricing
    Pay as you go
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
    Free trial
    Yes, no credit card required
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
    SMS price
    From $0.0083 per message
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
    WhatsApp
    From $0.005 per message
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
    WhatsApp price
    From $0.005 per message
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
    Voice price
    From $0.014/min to make a call, $0.0085/min to receive
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
    Email price
    From $0.0013 per email
    Checked Nov 8, 2026twilio.com(opens source in a new tab)
  2. Plivo logo

    2. Plivo

    Best for: Teams sending SMS, OTP codes or calls who want a cheaper, simpler Twilio-style API

    PaidWeb

    64.8

    score / 100

    Why switch from MSG91

    Lower-cost SMS and voice APIs with a simple pay-as-you-go model and global reach.

    Pros

    • Pay as you go with no lock-in
    • Free starting credit without a credit card
    • Voice AI agent builder alongside classic telephony APIs

    Cons

    • Self-serve plan only covers the US and India
    • WhatsApp and wider international coverage need the enterprise plan
    • Smaller ecosystem than Twilio
    Visit Plivo Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plivo a good MSG91 alternative?

    Verified facts

    5 of 5 verified
    Free credit
    $10, no credit card
    Checked Nov 8, 2026plivo.com(opens source in a new tab)
    Enterprise plan
    From $1,000 per month
    Checked Nov 8, 2026plivo.com(opens source in a new tab)
    Coverage
    190+ countries (Enterprise)
    Checked Nov 8, 2026plivo.com(opens source in a new tab)
    Voice AI agent
    $0.03/min plus telephony
    Checked Nov 8, 2026plivo.com(opens source in a new tab)
    Free trial
    $10 in free credits, no credit card
    Checked Nov 8, 2026plivo.com(opens source in a new tab)
  3. Gupshup logo

    3. Gupshup

    Best for: Large brands sending high WhatsApp, RCS and SMS volumes in India and emerging markets

    PaidWeb

    61.8

    score / 100

    Why switch from MSG91

    Larger Indian provider for enterprises sending high WhatsApp, RCS and SMS volumes.

    Pros

    • Covers WhatsApp, RCS, SMS, Instagram and voice
    • Handles very high message volumes for enterprises
    • AI agents and bot builder on the same platform
    • Strong presence in India, Indonesia and Latin America

    Cons

    • No public price list; pricing is quoted by sales
    • Heavier to set up than self-serve WhatsApp tools
    • Less focus on US voice and SMS than Twilio-style APIs
    Visit Gupshup Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Gupshup a good MSG91 alternative?

    Verified facts

    6 of 6 verified
    Channels
    WhatsApp, RCS, SMS, voice
    Checked Nov 8, 2026gupshup.io(opens source in a new tab)
    Customers
    50,000+ in 130+ countries
    Checked Nov 8, 2026gupshup.io(opens source in a new tab)
    Message volume
    120 billion+ a year
    Checked Nov 8, 2026gupshup.io(opens source in a new tab)
    Team size
    About 900 people, 12 offices
    Checked Nov 8, 2026gupshup.io(opens source in a new tab)
    Platform fee
    ₹0 a month on pay as you go, plus 18% GST
    Checked Nov 8, 2026gupshup.io(opens source in a new tab)
    AI messages
    1,000 free a month, then ₹1.00 each
    Checked Nov 8, 2026gupshup.io(opens source in a new tab)
  4. Exotel logo

    4. Exotel

    Best for: Indian and Gulf businesses running phone-heavy sales or support teams

    PaidWeb

    59.4

    score / 100

    Why switch from MSG91

    Indian provider stronger on voice, IVR and contact-centre features than on OTPs.

    Pros

    • Voice, IVR, SMS and WhatsApp from one provider
    • Contact centre and call analytics built on the same platform
    • Long track record with Indian telecom rules and carriers
    • 150+ ready-made integrations

    Cons

    • No self-serve price list; plans are quoted by sales
    • Coverage is centred on India, the Gulf and nearby regions
    • More contact-centre product than a lightweight developer API
    Visit Exotel Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Exotel a good MSG91 alternative?

    Verified facts

    4 of 4 verified
    Founded
    2011
    Checked Nov 8, 2026exotel.com(opens source in a new tab)
    Customers
    7,000+ businesses
    Checked Nov 8, 2026exotel.com(opens source in a new tab)
    Uptime
    99.99%
    Checked Nov 8, 2026exotel.com(opens source in a new tab)
    Integrations
    150+
    Checked Nov 8, 2026exotel.com(opens source in a new tab)
  5. Sinch logo

    5. Sinch

    Best for: Companies sending high volumes of SMS, OTPs or WhatsApp messages to customers in many countries

    PaidWeb

    57.5

    score / 100

    Why switch from MSG91

    Global enterprise messaging with direct carrier connections and verification APIs.

    Pros

    • Direct operator connections in 60+ countries
    • Messaging, voice, email and verification under one vendor
    • No-code messaging and chatbot apps alongside the APIs

    Cons

    • Product range spread across several brands and logins
    • Enterprise-oriented sales process for larger deals
    • Self-serve docs are less approachable than Twilio's
    Visit Sinch Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Sinch a good MSG91 alternative?

    Verified facts

    6 of 6 verified
    SMS pricing
    Pay as you go
    Checked Nov 8, 2026sinch.com(opens source in a new tab)
    Customers
    200,000+
    Checked Nov 8, 2026sinch.com(opens source in a new tab)
    Coverage
    Direct connections, 60+ countries
    Checked Nov 2, 2026sinch.com(opens source in a new tab)
    APIs
    Messaging, voice, email, verification
    Checked Nov 8, 2026sinch.com(opens source in a new tab)
    Starting price
    $0.0078 per SMS sent (10DLC), plus carrier fees
    Checked Nov 8, 2026sinch.com(opens source in a new tab)
    10DLC number
    $1.00 a month, plus carrier fees
    Checked Nov 8, 2026sinch.com(opens source in a new tab)
  6. Interakt logo

    6. Interakt

    Best for: Shopify and D2C brands that sell and send order updates over WhatsApp

    PaidWeb, Android

    49.0

    score / 100

    Why switch from MSG91

    If you mainly used MSG91 for WhatsApp, Interakt adds a shared team inbox and catalogues on top of the API.

    Pros

    • Strong Shopify tools such as abandoned-checkout and COD-to-prepaid flows
    • Shared WhatsApp inbox with unlimited agents on paid plans
    • 14-day free trial without a credit card
    • Backed by Jio Haptik

    Cons

    • WhatsApp AI agents cost extra on top of the plan
    • Meta per-message fees are charged separately
    • Focus is narrow outside India and a few other markets
    Visit Interakt Details and reviews
    How this score is calculated
    Editorial fit ×0.334
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Interakt a good MSG91 alternative?

    Verified facts

    7 of 7 verified
    Free trial
    14 days, no credit card
    Checked Nov 8, 2026interakt.shop(opens source in a new tab)
    Starting price
    $55/month (Growth)
    Checked Nov 8, 2026interakt.shop(opens source in a new tab)
    Owner
    Jio Haptik
    Checked Nov 8, 2026interakt.shop(opens source in a new tab)
    Shopify
    WhatsApp sales channel app
    Checked Nov 8, 2026interakt.shop(opens source in a new tab)
    Meta partner
    Yes
    Checked Nov 8, 2026interakt.shop(opens source in a new tab)
    Growth plan
    ₹2,799 a month plus taxes
    Checked Nov 6, 2026interakt.shop(opens source in a new tab)
    Advanced plan
    ₹3,799 a month plus taxes
    Checked Nov 6, 2026interakt.shop(opens source in a new tab)

The best MSG91 alternative for…

The highest-ranked app in this list for each need.

Twilio logo

Best MSG91 alternative for most people

Twilio

The global default for SMS and voice APIs, with broader country coverage and documentation.

Plivo logo

Best MSG91 alternative for working in the browser

Plivo

Lower-cost SMS and voice APIs with a simple pay-as-you-go model and global reach.

MSG91 alternatives: common questions

What is the best alternative to MSG91?

Twilio ranks first right now. The global default for SMS and voice APIs, with broader country coverage and documentation. Plivo and Gupshup follow it in our ranking.

MSG91 vs Twilio: what's the difference?

MSG91 is free with paid plans; Twilio is a paid product. Verified prices: MSG91 ₹1,500 a month (Hello Basic, plus 18% GST), Twilio From $0.0083 per message. Both run on Web.

Is MSG91 free?

MSG91 is free with paid plans. Free plan: Yes, 2 inboxes and 50 tickets; Starting price: ₹1,500 a month (Hello Basic, plus 18% GST); Premium plan: ₹3,000 a month (Hello Premium, plus 18% GST); SMS price (India): From ₹0.25 per SMS, down to ₹0.16 at volume. Checked on MSG91's own site, November 2026.

How much do MSG91 alternatives cost?

Verified prices for the top-ranked MSG91 alternatives: Twilio, From $0.0083 per message; Plivo, From $1,000 per month; Sinch, $0.0078 per SMS sent (10DLC), plus carrier fees; Interakt, $55/month (Growth). Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to MSG91?

None of the 6 alternatives we track has a free plan; all are paid, though some offer trials.

Is there an open-source alternative to MSG91?

None of the 6 alternatives in this list is open source.

Why do people switch from MSG91?

The complaints we hear most: strongest in India; fewer local numbers elsewhere than Twilio; pricing differs per channel and region, which takes work to compare; free Hello plan is capped at 50 tickets a month.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces MSG91, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.