Umami alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Umami: self-hosting means running your own database, and free cloud plan limited to one website. We ranked 6 alternatives by how directly each one replaces Umami, then by reviews, real visits and how recently each app's facts were checked against its own website. Plausible Analytics currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Matomo	Open source	Yes	Web, Self-hosted, iOS +1	5 of 5	59.6

1. MatomoTop pick
Best for: Organisations that want GA-level depth with full data ownership
Open sourceSelf-hostableWeb, Self-hosted, iOS, Android
59.6
score / 100
Why switch from Umami
Much broader feature set if you need GA-level depth.
Pros
Free to self-host with full data ownership
No data sampling and unlimited retention
Very wide feature set, including ecommerce and funnels
Cons
Interface feels dated and crowded
Self-hosting large sites needs tuning
Heatmaps, recordings and other extras are paid plugins
Visit Matomo Details and reviews
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Matomo a good Umami alternative?
Verified facts
5 of 5 verified
Data sampling
None
Checked Oct 25, 2026matomo.org(opens source in a new tab)
Cloud free trial
Yes, no credit card
Checked Oct 25, 2026matomo.org(opens source in a new tab)
Report data retention
Forever (Cloud)
Checked Oct 25, 2026matomo.org(opens source in a new tab)
Users
1 million organisations
Checked Oct 25, 2026matomo.org(opens source in a new tab)
License
GPL-3.0
Checked Oct 25, 2026github.com(opens source in a new tab)

The best Umami alternative for…

The highest-ranked app in this list for each need.

Best Umami alternative for most people

Plausible Analytics

Polished EU-hosted cloud with a free self-hosted edition.

Best Umami alternative for a free option

Rybbit

Open-source alternative adding session replay and web vitals.

Best Umami alternative for a free plan you can upgrade

PostHog

Full product analytics suite if you mainly need events and funnels.

Best Umami alternative for open source

Matomo

Much broader feature set if you need GA-level depth.

Best Umami alternative for self-hosting

Swetrix

Open-source analytics with built-in performance and error monitoring.

Best Umami alternative for iPhone and Android

Matomo

Much broader feature set if you need GA-level depth.

Best Umami alternative for working in the browser

GoatCounter

Even lighter self-hosted option for personal sites.

Umami alternatives: common questions

What is the best alternative to Umami?

Plausible Analytics ranks first right now. Polished EU-hosted cloud with a free self-hosted edition. Rybbit and Matomo follow it in our ranking.

Is there a free alternative to Umami?

Yes. Plausible Analytics (open source), Rybbit (open source), Matomo (open source) and Swetrix (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Umami?

Yes: Plausible Analytics, Rybbit, Matomo and Swetrix, plus 2 more in the list above. Plausible Analytics, Rybbit and Matomo can also be self-hosted.

Why do people switch from Umami?

The complaints we hear most: self-hosting means running your own database; free cloud plan limited to one website; product analytics less mature than dedicated tools.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Umami, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.