AppBreakup

Umami alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Umami: self-hosting means running your own database, and free cloud plan limited to one website. We ranked 6 alternatives by how directly each one replaces Umami, then by reviews, real visits and how recently each app's facts were checked against its own website. Plausible Analytics currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Plausible Analytics logoPlausible AnalyticsOpen sourceYesWeb, Self-hosted4 of 466.5
2Rybbit logoRybbitOpen sourceYesWeb, Self-hosted4 of 462.6
3Matomo logoMatomoOpen sourceYesWeb, Self-hosted, iOS +15 of 559.6
4Swetrix logoSwetrixOpen sourceYesWeb, Self-hosted4 of 457.2
5GoatCounter logoGoatCounterOpen sourceYesWeb, Self-hosted4 of 453.6
6PostHog logoPostHogFree plan + paidYesWeb, Self-hosted4 of 447.8
  1. Plausible Analytics logo

    1. Plausible AnalyticsTop pick

    Best for: Sites that want clear, privacy-first traffic stats without a consent banner

    Open sourceSelf-hostableWeb, Self-hosted

    66.5

    score / 100

    Why switch from Umami

    Polished EU-hosted cloud with a free self-hosted edition.

    Pros

    • Clean single-page dashboard anyone can read
    • Cookie-free with no personal data collected
    • Open source, with a free self-hosted edition

    Cons

    • No free plan on the hosted service
    • Less depth than GA4 or Matomo for analysts
    • Some features land in the cloud before the self-hosted edition
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plausible Analytics a good Umami alternative?

    Verified facts

    4 of 4 verified
    Free trial
    30 days, no credit card
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Self-hosting
    Community Edition, free, AGPL
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Data location
    EU, European-owned infrastructure
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Cookie banner
    Not required
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
  2. Rybbit logo

    2. Rybbit

    Best for: Startups wanting GA-style depth with privacy-friendly, open-source tooling

    Open sourceSelf-hostableWeb, Self-hosted

    62.6

    score / 100

    Why switch from Umami

    Open-source alternative adding session replay and web vitals.

    Pros

    • Funnels, journeys and session replay alongside traffic stats
    • Cookieless with an EU-hosted cloud
    • Open source and self-hostable with Docker

    Cons

    • Young project with a short track record
    • Self-hosting needs a VPS with decent memory
    • No permanent free cloud plan
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Rybbit a good Umami alternative?

    Verified facts

    4 of 4 verified
    Positioning
    Open-source, cookieless analytics
    Checked Oct 25, 2026rybbit.com(opens source in a new tab)
    Starting price
    $13/month billed annually
    Checked Oct 25, 2026rybbit.com(opens source in a new tab)
    Free trial
    7 days
    Checked Oct 25, 2026rybbit.com(opens source in a new tab)
    Self-hosting requirements
    VPS with at least 2GB RAM
    Checked Oct 25, 2026rybbit.com(opens source in a new tab)
  3. Matomo logo

    3. Matomo

    Best for: Organisations that want GA-level depth with full data ownership

    Open sourceSelf-hostableWeb, Self-hosted, iOS, Android

    59.6

    score / 100

    Why switch from Umami

    Much broader feature set if you need GA-level depth.

    Pros

    • Free to self-host with full data ownership
    • No data sampling and unlimited retention
    • Very wide feature set, including ecommerce and funnels

    Cons

    • Interface feels dated and crowded
    • Self-hosting large sites needs tuning
    • Heatmaps, recordings and other extras are paid plugins
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Matomo a good Umami alternative?

    Verified facts

    5 of 5 verified
    Data sampling
    None
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Cloud free trial
    Yes, no credit card
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Report data retention
    Forever (Cloud)
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Users
    1 million organisations
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    License
    GPL-3.0
    Checked Oct 25, 2026github.com(opens source in a new tab)
  4. Swetrix logo

    4. Swetrix

    Best for: Indie developers who want traffic, performance and errors in one light tool

    Open sourceSelf-hostableWeb, Self-hosted

    57.2

    score / 100

    Why switch from Umami

    Open-source analytics with built-in performance and error monitoring.

    Pros

    • Analytics, performance and error monitoring together
    • Cookie-less and open source
    • Google Analytics import

    Cons

    • Small company and community
    • Monitoring is basic compared with dedicated tools
    • No permanent free cloud plan
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Swetrix a good Umami alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $19/month
    Checked Oct 25, 2026swetrix.com(opens source in a new tab)
    Higher tier
    $39/month, 100 websites
    Checked Oct 25, 2026swetrix.com(opens source in a new tab)
    Open source
    Yes
    Checked Oct 25, 2026swetrix.com(opens source in a new tab)
    GA import
    Yes
    Checked Oct 25, 2026swetrix.com(opens source in a new tab)
  5. GoatCounter logo

    5. GoatCounter

    Best for: Personal sites and blogs that want free, honest stats without tracking people

    Open sourceSelf-hostableWeb, Self-hosted

    53.6

    score / 100

    Why switch from Umami

    Even lighter self-hosted option for personal sites.

    Pros

    • Free hosted service for reasonable public use
    • Very light script, plus pixel and log-import options
    • Easy to self-host as a single binary

    Cons

    • Deliberately basic, with no funnels or ecommerce
    • One-person project with limited support
    • Interface is plain compared with commercial tools
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is GoatCounter a good Umami alternative?

    Verified facts

    4 of 4 verified
    Open source
    Yes, hosted or self-hosted
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
    Price
    Free for reasonable public usage
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
    Script size
    ~3.5KB
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
    Cookies
    None
    Checked Oct 25, 2026goatcounter.com(opens source in a new tab)
  6. PostHog logo

    6. PostHog

    Best for: Startups and engineering-led teams wanting analytics, replay and flags in one tool

    Free plan + paidOpen sourceSelf-hostableWeb, Self-hosted

    47.8

    score / 100

    Why switch from Umami

    Full product analytics suite if you mainly need events and funnels.

    Pros

    • Generous monthly free allowance across every product
    • Analytics, replay, flags and experiments share one dataset
    • Transparent usage pricing with no seat fees
    • Source code is public and a hobby self-host option exists

    Cons

    • Busy interface that suits technical users more than marketers
    • Self-hosting is limited to a small hobby deployment
    • Usage bills can grow fast on high-traffic products
    How this score is calculated
    Editorial fit ×0.338
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is PostHog a good Umami alternative?

    Verified facts

    4 of 4 verified
    Free analytics allowance
    1M events/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free session replay
    5K recordings/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free feature flags
    1M requests/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Self-hosting
    Hobby deployment available
    Checked Oct 25, 2026posthog.com(opens source in a new tab)

The best Umami alternative for…

The highest-ranked app in this list for each need.

Plausible Analytics logo

Best Umami alternative for most people

Plausible Analytics

Polished EU-hosted cloud with a free self-hosted edition.

Rybbit logo

Best Umami alternative for a free option

Rybbit

Open-source alternative adding session replay and web vitals.

PostHog logo

Best Umami alternative for a free plan you can upgrade

PostHog

Full product analytics suite if you mainly need events and funnels.

Matomo logo

Best Umami alternative for open source

Matomo

Much broader feature set if you need GA-level depth.

Swetrix logo

Best Umami alternative for self-hosting

Swetrix

Open-source analytics with built-in performance and error monitoring.

Matomo logo

Best Umami alternative for iPhone and Android

Matomo

Much broader feature set if you need GA-level depth.

GoatCounter logo

Best Umami alternative for working in the browser

GoatCounter

Even lighter self-hosted option for personal sites.

Umami alternatives: common questions

What is the best alternative to Umami?

Plausible Analytics ranks first right now. Polished EU-hosted cloud with a free self-hosted edition. Rybbit and Matomo follow it in our ranking.

Is there a free alternative to Umami?

Yes. Plausible Analytics (open source), Rybbit (open source), Matomo (open source) and Swetrix (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Umami?

Yes: Plausible Analytics, Rybbit, Matomo and Swetrix, plus 2 more in the list above. Plausible Analytics, Rybbit and Matomo can also be self-hosted.

Why do people switch from Umami?

The complaints we hear most: self-hosting means running your own database; free cloud plan limited to one website; product analytics less mature than dedicated tools.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Umami, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.