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Ahrefs Web Analytics alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Ahrefs Web Analytics: higher volumes need a paid add-on, and less depth than full analytics suites. We ranked 5 alternatives by how directly each one replaces Ahrefs Web Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Cloudflare Web Analytics currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Cloudflare Web Analytics logoCloudflare Web AnalyticsFreeNoWeb4 of 466.5
2Google Analytics logoGoogle AnalyticsFree plan + paidNoWeb, iOS, Android4 of 462.6
3Plausible Analytics logoPlausible AnalyticsOpen sourceYesWeb, Self-hosted4 of 459.6
4Umami logoUmamiOpen sourceYesWeb, Self-hosted5 of 557.2
5Simple Analytics logoSimple AnalyticsFree plan + paidNoWeb4 of 455.3
  1. Cloudflare Web Analytics logo

    1. Cloudflare Web AnalyticsTop pick

    Best for: Simple sites that only need free, basic traffic and performance numbers

    FreeWeb

    66.5

    score / 100

    Why switch from Ahrefs Web Analytics

    Another free, cookie-free option from a large provider.

    Pros

    • Completely free
    • No cookies, local storage or fingerprinting
    • Includes Core Web Vitals performance data

    Cons

    • No goals, funnels or custom events
    • Short data retention and basic filtering
    • Limited exports and API access
    Visit Cloudflare Web Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Cloudflare Web Analytics a good Ahrefs Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Price
    Free
    Checked Oct 25, 2026developers.cloudflare.com(opens source in a new tab)
    DNS change required
    No
    Checked Oct 25, 2026developers.cloudflare.com(opens source in a new tab)
    Cookies
    None, no client-side state
    Checked Oct 25, 2026cloudflare.com(opens source in a new tab)
    Fingerprinting
    No
    Checked Oct 25, 2026cloudflare.com(opens source in a new tab)
  2. Google Analytics logo

    2. Google Analytics

    Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from Ahrefs Web Analytics

    Free and much deeper, with Google Ads integration.

    Pros

    • Free for most sites, with very high limits
    • Deep integration with Google Ads, Search Console and BigQuery
    • Supported by virtually every CMS and ecommerce platform

    Cons

    • GA4 interface is complex and hard for casual users
    • Usually needs a cookie consent banner in the EU
    • Data modelling and thresholds can hide exact numbers
    Visit Google Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Google Analytics a good Ahrefs Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Price
    Free (Analytics 360 is paid)
    Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
    Data model
    Event-based, web and app
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Cookieless measurement
    Privacy controls incl. modelling
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Universal Analytics
    Stopped processing data July 1, 2023
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
  3. Plausible Analytics logo

    3. Plausible Analytics

    Best for: Sites that want clear, privacy-first traffic stats without a consent banner

    Open sourceSelf-hostableWeb, Self-hosted

    59.6

    score / 100

    Why switch from Ahrefs Web Analytics

    Independent privacy analytics with Search Console integration.

    Pros

    • Clean single-page dashboard anyone can read
    • Cookie-free with no personal data collected
    • Open source, with a free self-hosted edition

    Cons

    • No free plan on the hosted service
    • Less depth than GA4 or Matomo for analysts
    • Some features land in the cloud before the self-hosted edition
    Visit Plausible Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plausible Analytics a good Ahrefs Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Free trial
    30 days, no credit card
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Self-hosting
    Community Edition, free, AGPL
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Data location
    EU, European-owned infrastructure
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Cookie banner
    Not required
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
  4. Umami logo

    4. Umami

    Best for: Developers and small teams wanting modern, self-hostable privacy analytics

    Open sourceSelf-hostableWeb, Self-hosted

    57.2

    score / 100

    Why switch from Ahrefs Web Analytics

    Open-source analytics you can self-host.

    Pros

    • Free to self-host, MIT-licensed
    • Clean, modern dashboard
    • Free cloud Hobby plan to start

    Cons

    • Self-hosting means running your own database
    • Free cloud plan limited to one website
    • Product analytics less mature than dedicated tools
    Visit Umami Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Umami a good Ahrefs Web Analytics alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Hobby, $0/month, 100K events
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Pro plan
    $20/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Business plan
    $200/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    License
    MIT
    Checked Oct 25, 2026github.com(opens source in a new tab)
  5. Simple Analytics logo

    5. Simple Analytics

    Best for: EU businesses and hobby sites that want cookie-free analytics without self-hosting

    Free plan + paidWeb

    55.3

    score / 100

    Why switch from Ahrefs Web Analytics

    EU-owned privacy analytics with AI questions about your data.

    Pros

    • No cookies, personal data or visitor IDs
    • EU-owned and EU-hosted
    • Free plan for hobby projects

    Cons

    • Free plan keeps only one month of history and needs a badge
    • Extra users cost more on paid plans
    • Less analysis depth than GA4 or Matomo
    Visit Simple Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Simple Analytics a good Ahrefs Web Analytics alternative?

    Verified facts

    4 of 4 verified
    Free plan
    1 user, 5 websites, 1 month history
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
    Extra users
    $20/month per user
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
    Free trial
    14 days, self-serve
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)
    Data location
    EU-owned, Amsterdam
    Checked Oct 25, 2026simpleanalytics.com(opens source in a new tab)

The best Ahrefs Web Analytics alternative for…

The highest-ranked app in this list for each need.

Cloudflare Web Analytics logo

Best Ahrefs Web Analytics alternative for most people

Cloudflare Web Analytics

Another free, cookie-free option from a large provider.

Plausible Analytics logo

Best Ahrefs Web Analytics alternative for a free option

Plausible Analytics

Independent privacy analytics with Search Console integration.

Google Analytics logo

Best Ahrefs Web Analytics alternative for a free plan you can upgrade

Google Analytics

Free and much deeper, with Google Ads integration.

Umami logo

Best Ahrefs Web Analytics alternative for open source

Umami

Open-source analytics you can self-host.

Plausible Analytics logo

Best Ahrefs Web Analytics alternative for self-hosting

Plausible Analytics

Independent privacy analytics with Search Console integration.

Google Analytics logo

Best Ahrefs Web Analytics alternative for iPhone and Android

Google Analytics

Free and much deeper, with Google Ads integration.

Simple Analytics logo

Best Ahrefs Web Analytics alternative for working in the browser

Simple Analytics

EU-owned privacy analytics with AI questions about your data.

Ahrefs Web Analytics alternatives: common questions

What is the best alternative to Ahrefs Web Analytics?

Cloudflare Web Analytics ranks first right now. Another free, cookie-free option from a large provider. Google Analytics and Plausible Analytics follow it in our ranking.

Is there a free alternative to Ahrefs Web Analytics?

Yes. Cloudflare Web Analytics (free), Google Analytics (free plan + paid), Plausible Analytics (open source) and Umami (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Ahrefs Web Analytics?

Yes: Plausible Analytics and Umami. Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Ahrefs Web Analytics?

The complaints we hear most: higher volumes need a paid add-on; less depth than full analytics suites; side product of an SEO platform.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Ahrefs Web Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.