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Google Analytics alternatives: 9 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Google Analytics: GA4 interface is complex and hard for casual users, and usually needs a cookie consent banner in the EU. We ranked 9 alternatives by how directly each one replaces Google Analytics, then by reviews, real visits and how recently each app's facts were checked against its own website. Matomo currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Matomo logoMatomoOpen sourceYesWeb, Self-hosted, iOS +15 of 566.5
2Plausible Analytics logoPlausible AnalyticsOpen sourceYesWeb, Self-hosted4 of 462.6
3Umami logoUmamiOpen sourceYesWeb, Self-hosted5 of 553.6
4PostHog logoPostHogFree plan + paidYesWeb, Self-hosted4 of 446.0
  1. Matomo logo

    1. MatomoTop pick

    Best for: Organisations that want GA-level depth with full data ownership

    Open sourceSelf-hostableWeb, Self-hosted, iOS, Android

    66.5

    score / 100

    Why switch from Google Analytics

    Full-featured open-source analytics you can self-host, with no data sampling.

    Pros

    • Free to self-host with full data ownership
    • No data sampling and unlimited retention
    • Very wide feature set, including ecommerce and funnels

    Cons

    • Interface feels dated and crowded
    • Self-hosting large sites needs tuning
    • Heatmaps, recordings and other extras are paid plugins
    Visit Matomo Compare with Google AnalyticsDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Matomo a good Google Analytics alternative?

    Verified facts

    5 of 5 verified
    Data sampling
    None
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Cloud free trial
    Yes, no credit card
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Report data retention
    Forever (Cloud)
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    Users
    1 million organisations
    Checked Oct 25, 2026matomo.org(opens source in a new tab)
    License
    GPL-3.0
    Checked Oct 25, 2026github.com(opens source in a new tab)
  2. Plausible Analytics logo

    2. Plausible Analytics

    Best for: Sites that want clear, privacy-first traffic stats without a consent banner

    Open sourceSelf-hostableWeb, Self-hosted

    62.6

    score / 100

    Why switch from Google Analytics

    Much simpler, cookie-free dashboard that usually needs no consent banner.

    Pros

    • Clean single-page dashboard anyone can read
    • Cookie-free with no personal data collected
    • Open source, with a free self-hosted edition

    Cons

    • No free plan on the hosted service
    • Less depth than GA4 or Matomo for analysts
    • Some features land in the cloud before the self-hosted edition
    Visit Plausible Analytics Compare with Google AnalyticsDetails and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Plausible Analytics a good Google Analytics alternative?

    Verified facts

    4 of 4 verified
    Free trial
    30 days, no credit card
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Self-hosting
    Community Edition, free, AGPL
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Data location
    EU, European-owned infrastructure
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
    Cookie banner
    Not required
    Checked Oct 25, 2026plausible.io(opens source in a new tab)
  3. Umami logo

    3. Umami

    Best for: Developers and small teams wanting modern, self-hostable privacy analytics

    Open sourceSelf-hostableWeb, Self-hosted

    53.6

    score / 100

    Why switch from Google Analytics

    Open-source, cookie-free and self-hostable, with a free cloud tier.

    Pros

    • Free to self-host, MIT-licensed
    • Clean, modern dashboard
    • Free cloud Hobby plan to start

    Cons

    • Self-hosting means running your own database
    • Free cloud plan limited to one website
    • Product analytics less mature than dedicated tools
    Visit Umami Details and reviews
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Umami a good Google Analytics alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Hobby, $0/month, 100K events
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Pro plan
    $20/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Business plan
    $200/month
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026umami.is(opens source in a new tab)
    License
    MIT
    Checked Oct 25, 2026github.com(opens source in a new tab)
  4. PostHog logo

    4. PostHog

    Best for: Startups and engineering-led teams wanting analytics, replay and flags in one tool

    Free plan + paidOpen sourceSelf-hostableWeb, Self-hosted

    46.0

    score / 100

    Why switch from Google Analytics

    Product analytics, session replay and web analytics in one tool.

    Pros

    • Generous monthly free allowance across every product
    • Analytics, replay, flags and experiments share one dataset
    • Transparent usage pricing with no seat fees
    • Source code is public and a hobby self-host option exists

    Cons

    • Busy interface that suits technical users more than marketers
    • Self-hosting is limited to a small hobby deployment
    • Usage bills can grow fast on high-traffic products
    Visit PostHog Details and reviews
    How this score is calculated
    Editorial fit ×0.332
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is PostHog a good Google Analytics alternative?

    Verified facts

    4 of 4 verified
    Free analytics allowance
    1M events/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free session replay
    5K recordings/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free feature flags
    1M requests/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Self-hosting
    Hobby deployment available
    Checked Oct 25, 2026posthog.com(opens source in a new tab)

The best Google Analytics alternative for…

The highest-ranked app in this list for each need.

Matomo logo

Best Google Analytics alternative for most people

Matomo

Full-featured open-source analytics you can self-host, with no data sampling.

Plausible Analytics logo

Best Google Analytics alternative for a free option

Plausible Analytics

Much simpler, cookie-free dashboard that usually needs no consent banner.

PostHog logo

Best Google Analytics alternative for a free plan you can upgrade

PostHog

Product analytics, session replay and web analytics in one tool.

Umami logo

Best Google Analytics alternative for open source

Umami

Open-source, cookie-free and self-hostable, with a free cloud tier.

Matomo logo

Best Google Analytics alternative for self-hosting

Matomo

Full-featured open-source analytics you can self-host, with no data sampling.

Matomo logo

Best Google Analytics alternative for iPhone and Android

Matomo

Full-featured open-source analytics you can self-host, with no data sampling.

Piwik PRO logo

Best Google Analytics alternative for working in the browser

Piwik PRO

GA-style depth with EU hosting and built-in consent management.

Google Analytics alternatives: common questions

What is the best alternative to Google Analytics?

Matomo ranks first right now. Full-featured open-source analytics you can self-host, with no data sampling. Plausible Analytics and Piwik PRO follow it in our ranking.

Is there a free alternative to Google Analytics?

Yes. Matomo (open source), Plausible Analytics (open source), Umami (open source) and PostHog (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Google Analytics?

Yes: Matomo, Plausible Analytics, Umami and PostHog. Matomo, Plausible Analytics and Umami can also be self-hosted.

Why do people switch from Google Analytics?

The complaints we hear most: GA4 interface is complex and hard for casual users; usually needs a cookie consent banner in the EU; data modelling and thresholds can hide exact numbers.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Google Analytics, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.