Free Gupshup alternatives: 2 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rank

2 of the 9 Gupshup alternatives we track can be used for free (free, open source, or with a free plan). MSG91 and AiSensy rank highest, with facts last verified Nov 8, 2026.

Quick comparison

#	App	Pricing	Verified price	Open source	Platforms	Verified facts	Score
1	MSG91	Free plan + paid	₹1,500 a month (Hello Basic, plus 18% GST)	No	Web	7 of 7	61.8
2	AiAiSensy	Free plan + paid	—	No	Web, Android, iOS	8 of 8	49.0

1. MSG91Top pick
Best for: Indian startups that need SMS, OTP and WhatsApp APIs from one low-cost vendor
Free plan + paidWeb
61.8
score / 100
Why switch from Gupshup
Cheaper self-serve Indian provider for SMS, OTP and WhatsApp with public pricing.
Pros
One account for SMS, OTP, WhatsApp, email, RCS and voice
Handles Indian SMS rules such as DLT registration
Free plan for its Hello support inbox
SMS reach to 210+ countries
Cons
Strongest in India; fewer local numbers elsewhere than Twilio
Pricing differs per channel and region, which takes work to compare
Free Hello plan is capped at 50 tickets a month
Visit MSG91 Details and reviews
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is MSG91 a good Gupshup alternative?
Verified facts
7 of 7 verified
Channels
WhatsApp, SMS, RCS, email, voice
Checked Nov 8, 2026msg91.com(opens source in a new tab)
SMS reach
210+ countries
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Free plan
Yes, 2 inboxes and 50 tickets
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Customers
30,000+ businesses
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Starting price
₹1,500 a month (Hello Basic, plus 18% GST)
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Premium plan
₹3,000 a month (Hello Premium, plus 18% GST)
Checked Nov 8, 2026msg91.com(opens source in a new tab)
SMS price (India)
From ₹0.25 per SMS, down to ₹0.16 at volume
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Ai
2. AiSensy
Best for: Indian SMBs that mainly want WhatsApp broadcast campaigns on a tight budget
Free plan + paidWeb, Android, iOS
49.0
score / 100
Why switch from Gupshup
Indian WhatsApp Business platform with broadcasts and chatbots, easier for small businesses than Gupshup's APIs.
Pros
Free forever plan to get started
No fee to obtain the WhatsApp Business API
Unlimited contact imports
Android and iOS apps for agents
Cons
Chatbot builder and AI agents are paid add-ons
WhatsApp message credits are recharged separately
Pricing and support are oriented to Indian businesses
Visit AiSensy Details and reviews
How this score is calculated
Editorial fit ×0.334
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is AiSensy a good Gupshup alternative?
Verified facts
8 of 8 verified
Free plan
Yes (Free Forever)
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
API setup fee
None
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Contacts
Unlimited imports
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Customers
210,000+ businesses in 68+ countries
Checked Nov 2, 2026aisensy.com(opens source in a new tab)
Chatbot Builder add-on
₹2,500 a month for 5 WhatsApp chatbots
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
AI Agent add-on
₹1,350 a month, includes 1,000 AI messages
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Marketing message fee
₹1.09 per message (India)
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Free service messages
1,000 a month, then ₹0.145 each (India)
Checked Nov 8, 2026aisensy.com(opens source in a new tab)

Quick comparison

1. MSG91Top pick

Pros

Cons

Verified facts

2. AiSensy

Pros

Cons

Verified facts