Gupshup alternatives: 9 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rank All communication APIs

Top picks

Best overall
Twilio
SMS price: From $0.0083 per message
Best free option
MSG91
Starting price: ₹1,500 a month (Hello Basic, plus 18% GST)

Common reasons people leave Gupshup: no public price list; pricing is quoted by sales, and heavier to set up than self-serve WhatsApp tools. We ranked 9 alternatives by how directly each one replaces Gupshup, then by reviews, real visits and how recently each app's facts were checked against its own website. Twilio currently ranks first.

Quick comparison

#	App	Pricing	Verified price	Open source	Platforms	Verified facts	Score
1	Twilio	Paid	From $0.0083 per message	No	Web	7 of 7	68.8
2	Sinch	Paid	$0.0078 per SMS sent (10DLC), plus carrier fees	No	Web	6 of 6	64.8
3	MSG91	Free plan + paid	₹1,500 a month (Hello Basic, plus 18% GST)	No	Web	7 of 7	61.8
4	Plivo	Paid	From $1,000 per month	No	Web	5 of 5	57.5
5	Vonage	Paid	—	No	Web	4 of 4	55.3
6	WATI	Paid	₹2,699 a month, billed quarterly (Growth)	No	Web, Android, iOS	6 of 6	51.2
7	AiAiSensy	Free plan + paid	—	No	Web, Android, iOS	8 of 8	49.0
8	Interakt	Paid	$55/month (Growth)	No	Web, Android	7 of 7	48.2
9	Route Mobile	Paid	—	No	Web	3 of 3	42.3

1. TwilioTop pick
Best for: Developers adding SMS, calls, WhatsApp or 2FA codes to an app who want the widest set of features
PaidWeb
68.8
score / 100
Why switch from Gupshup
Self-serve developer APIs with pay-as-you-go pricing and the widest voice and SMS coverage.
Pros
Covers SMS, voice, WhatsApp, RCS, verification and email in one account
Pay as you go with no contract
Free trial with no credit card
Mature docs and SDKs for most languages
Cons
Per-message rates are higher than some carrier-owned rivals
Carrier fees and US 10DLC registration add cost and setup work
The product range is large and can be hard to navigate
Visit Twilio Compare with Gupshup Details and reviews
How this score is calculated
Editorial fit ×0.3100
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Twilio a good Gupshup alternative?
Verified facts
7 of 7 verified
Pricing
Pay as you go
Checked Nov 8, 2026twilio.com(opens source in a new tab)
Free trial
Yes, no credit card required
Checked Nov 8, 2026twilio.com(opens source in a new tab)
SMS price
From $0.0083 per message
Checked Nov 8, 2026twilio.com(opens source in a new tab)
WhatsApp
From $0.005 per message
Checked Nov 8, 2026twilio.com(opens source in a new tab)
WhatsApp price
From $0.005 per message
Checked Nov 8, 2026twilio.com(opens source in a new tab)
Voice price
From $0.014/min to make a call, $0.0085/min to receive
Checked Nov 8, 2026twilio.com(opens source in a new tab)
Email price
From $0.0013 per email
Checked Nov 8, 2026twilio.com(opens source in a new tab)
2. Sinch
Best for: Companies sending high volumes of SMS, OTPs or WhatsApp messages to customers in many countries
PaidWeb
64.8
score / 100
Why switch from Gupshup
Global enterprise CPaaS with WhatsApp, RCS and SMS, strong with telecom-grade messaging.
Pros
Direct operator connections in 60+ countries
Messaging, voice, email and verification under one vendor
No-code messaging and chatbot apps alongside the APIs
Cons
Product range spread across several brands and logins
Enterprise-oriented sales process for larger deals
Self-serve docs are less approachable than Twilio's
Visit Sinch Details and reviews
How this score is calculated
Editorial fit ×0.387
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Sinch a good Gupshup alternative?
Verified facts
6 of 6 verified
SMS pricing
Pay as you go
Checked Nov 8, 2026sinch.com(opens source in a new tab)
Customers
200,000+
Checked Nov 8, 2026sinch.com(opens source in a new tab)
Coverage
Direct connections, 60+ countries
Checked Nov 2, 2026sinch.com(opens source in a new tab)
APIs
Messaging, voice, email, verification
Checked Nov 8, 2026sinch.com(opens source in a new tab)
Starting price
$0.0078 per SMS sent (10DLC), plus carrier fees
Checked Nov 8, 2026sinch.com(opens source in a new tab)
10DLC number
$1.00 a month, plus carrier fees
Checked Nov 8, 2026sinch.com(opens source in a new tab)
3. MSG91
Best for: Indian startups that need SMS, OTP and WhatsApp APIs from one low-cost vendor
Free plan + paidWeb
61.8
score / 100
Why switch from Gupshup
Cheaper self-serve Indian provider for SMS, OTP and WhatsApp with public pricing.
Pros
One account for SMS, OTP, WhatsApp, email, RCS and voice
Handles Indian SMS rules such as DLT registration
Free plan for its Hello support inbox
SMS reach to 210+ countries
Cons
Strongest in India; fewer local numbers elsewhere than Twilio
Pricing differs per channel and region, which takes work to compare
Free Hello plan is capped at 50 tickets a month
Visit MSG91 Details and reviews
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is MSG91 a good Gupshup alternative?
Verified facts
7 of 7 verified
Channels
WhatsApp, SMS, RCS, email, voice
Checked Nov 8, 2026msg91.com(opens source in a new tab)
SMS reach
210+ countries
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Free plan
Yes, 2 inboxes and 50 tickets
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Customers
30,000+ businesses
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Starting price
₹1,500 a month (Hello Basic, plus 18% GST)
Checked Nov 8, 2026msg91.com(opens source in a new tab)
Premium plan
₹3,000 a month (Hello Premium, plus 18% GST)
Checked Nov 8, 2026msg91.com(opens source in a new tab)
SMS price (India)
From ₹0.25 per SMS, down to ₹0.16 at volume
Checked Nov 8, 2026msg91.com(opens source in a new tab)
4. Plivo
Best for: Teams sending SMS, OTP codes or calls who want a cheaper, simpler Twilio-style API
PaidWeb
57.5
score / 100
Why switch from Gupshup
Simpler SMS and voice API with pay-as-you-go pricing, for teams that don't need Gupshup's bot-building tools.
Pros
Pay as you go with no lock-in
Free starting credit without a credit card
Voice AI agent builder alongside classic telephony APIs
Cons
Self-serve plan only covers the US and India
WhatsApp and wider international coverage need the enterprise plan
Smaller ecosystem than Twilio
Visit Plivo Details and reviews
How this score is calculated
Editorial fit ×0.363
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Plivo a good Gupshup alternative?
Verified facts
5 of 5 verified
Free credit
$10, no credit card
Checked Nov 8, 2026plivo.com(opens source in a new tab)
Enterprise plan
From $1,000 per month
Checked Nov 8, 2026plivo.com(opens source in a new tab)
Coverage
190+ countries (Enterprise)
Checked Nov 8, 2026plivo.com(opens source in a new tab)
Voice AI agent
$0.03/min plus telephony
Checked Nov 8, 2026plivo.com(opens source in a new tab)
Free trial
$10 in free credits, no credit card
Checked Nov 8, 2026plivo.com(opens source in a new tab)
5. Vonage
Best for: Developers adding SMS, voice, video or 2FA to apps who want an alternative to Twilio
PaidWeb
55.3
score / 100
Why switch from Gupshup
Messaging, voice and video APIs with free starting credit and a big developer community.
Pros
Covers SMS, voice, video, WhatsApp and verification APIs
Free credit to start, then pay per use
Server SDKs, CLI and OpenAPI specs for every API
Also sells business phone and contact-centre services
Cons
Per-country pricing plus carrier fees makes costs hard to predict
Product line is broad and can be confusing to navigate
Parts of the website block automated tools and some regions
Visit Vonage Details and reviews
How this score is calculated
Editorial fit ×0.363
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Vonage a good Gupshup alternative?
Verified facts
4 of 4 verified
Free credit
Yes, on new accounts
Checked Nov 8, 2026developer.vonage.com(opens source in a new tab)
Billing
Per request (pay as you go)
Checked Nov 8, 2026developer.vonage.com(opens source in a new tab)
Developers
1.8M+ in 190+ countries
Checked Nov 6, 2026vonage.com(opens source in a new tab)
Products
APIs, business phone, contact centre
Checked Nov 6, 2026vonage.com(opens source in a new tab)
6. WATI
Best for: Support and sales teams that need a shared WhatsApp inbox plus broadcasts and chatbots
PaidWeb, Android, iOS
51.2
score / 100
Why switch from Gupshup
Simpler self-serve WhatsApp inbox and campaigns for small and mid-sized teams.
Pros
Shared inbox for several agents on one WhatsApp number
No-code chatbot builder and broadcast campaigns
Shopify, HubSpot and Salesforce integrations on higher plans
No setup fee for the WhatsApp API
Cons
Meta message charges come on top of the subscription
Entry plan limits users, webhooks and integrations
Free trial is only seven days
Visit WATI Details and reviews
How this score is calculated
Editorial fit ×0.341
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is WATI a good Gupshup alternative?
Verified facts
6 of 6 verified
Free trial
7 days
Checked Nov 8, 2026wati.io(opens source in a new tab)
Starting price
₹2,699 a month, billed quarterly (Growth)
Checked Nov 6, 2026wati.io(opens source in a new tab)
Setup fee
None
Checked Nov 8, 2026wati.io(opens source in a new tab)
Channels
WhatsApp, Facebook, Instagram, TikTok
Checked Nov 1, 2026wati.io(opens source in a new tab)
Pro plan
₹5,799 a month, billed quarterly
Checked Nov 6, 2026wati.io(opens source in a new tab)
Business plan
₹16,799 a month, billed quarterly
Checked Nov 6, 2026wati.io(opens source in a new tab)
Ai
7. AiSensy
Best for: Indian SMBs that mainly want WhatsApp broadcast campaigns on a tight budget
Free plan + paidWeb, Android, iOS
49.0
score / 100
Why switch from Gupshup
Indian WhatsApp Business platform with broadcasts and chatbots, easier for small businesses than Gupshup's APIs.
Pros
Free forever plan to get started
No fee to obtain the WhatsApp Business API
Unlimited contact imports
Android and iOS apps for agents
Cons
Chatbot builder and AI agents are paid add-ons
WhatsApp message credits are recharged separately
Pricing and support are oriented to Indian businesses
Visit AiSensy Details and reviews
How this score is calculated
Editorial fit ×0.334
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is AiSensy a good Gupshup alternative?
Verified facts
8 of 8 verified
Free plan
Yes (Free Forever)
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
API setup fee
None
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Contacts
Unlimited imports
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Customers
210,000+ businesses in 68+ countries
Checked Nov 2, 2026aisensy.com(opens source in a new tab)
Chatbot Builder add-on
₹2,500 a month for 5 WhatsApp chatbots
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
AI Agent add-on
₹1,350 a month, includes 1,000 AI messages
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Marketing message fee
₹1.09 per message (India)
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
Free service messages
1,000 a month, then ₹0.145 each (India)
Checked Nov 8, 2026aisensy.com(opens source in a new tab)
8. Interakt
Best for: Shopify and D2C brands that sell and send order updates over WhatsApp
PaidWeb, Android
48.2
score / 100
Why switch from Gupshup
WhatsApp commerce tool for Indian D2C brands, with catalogues, shared inbox and Shopify integration out of the box.
Pros
Strong Shopify tools such as abandoned-checkout and COD-to-prepaid flows
Shared WhatsApp inbox with unlimited agents on paid plans
14-day free trial without a credit card
Backed by Jio Haptik
Cons
WhatsApp AI agents cost extra on top of the plan
Meta per-message fees are charged separately
Focus is narrow outside India and a few other markets
Visit Interakt Details and reviews
How this score is calculated
Editorial fit ×0.332
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Interakt a good Gupshup alternative?
Verified facts
7 of 7 verified
Free trial
14 days, no credit card
Checked Nov 8, 2026interakt.shop(opens source in a new tab)
Starting price
$55/month (Growth)
Checked Nov 8, 2026interakt.shop(opens source in a new tab)
Owner
Jio Haptik
Checked Nov 8, 2026interakt.shop(opens source in a new tab)
Shopify
WhatsApp sales channel app
Checked Nov 8, 2026interakt.shop(opens source in a new tab)
Meta partner
Yes
Checked Nov 8, 2026interakt.shop(opens source in a new tab)
Growth plan
₹2,799 a month plus taxes
Checked Nov 6, 2026interakt.shop(opens source in a new tab)
Advanced plan
₹3,799 a month plus taxes
Checked Nov 6, 2026interakt.shop(opens source in a new tab)
9. Route Mobile
Best for: Enterprises and banks sending high-volume OTPs and alerts across India, MEA and LATAM
PaidWeb
42.3
score / 100
Why switch from Gupshup
High-volume A2P SMS and WhatsApp with CRM connectors and operator products.
Pros
Covers SMS, WhatsApp, RCS, Viber, voice and email
Ready-made CRM connectors for Salesforce, Zoho and HubSpot
Products for telecom operators as well as businesses
Cons
No public pricing or self-serve sign-up
Website and product names are cluttered and hard to navigate
Smaller developer community than Twilio
Visit Route Mobile Details and reviews
How this score is calculated
Editorial fit ×0.312
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Route Mobile a good Gupshup alternative?
Verified facts
3 of 3 verified
Analyst rating
Leader, 2026 Gartner CPaaS MQ
Checked Nov 8, 2026routemobile.com(opens source in a new tab)
Channels
SMS, voice, email, WhatsApp, Viber, RCS
Checked Nov 8, 2026routemobile.com(opens source in a new tab)
CRM integrations
Salesforce, Zoho, HubSpot, Freshworks
Checked Nov 8, 2026routemobile.com(opens source in a new tab)

The best Gupshup alternative for…

The highest-ranked app in this list for each need.

Best Gupshup alternative for most people

Twilio

Self-serve developer APIs with pay-as-you-go pricing and the widest voice and SMS coverage.

Best Gupshup alternative for a free plan you can upgrade

MSG91

Cheaper self-serve Indian provider for SMS, OTP and WhatsApp with public pricing.

Best Gupshup alternative for iPhone and Android

WATI

Simpler self-serve WhatsApp inbox and campaigns for small and mid-sized teams.

Best Gupshup alternative for working in the browser

Sinch

Global enterprise CPaaS with WhatsApp, RCS and SMS, strong with telecom-grade messaging.

Gupshup alternatives: common questions

What is the best alternative to Gupshup?

Twilio ranks first right now. Self-serve developer APIs with pay-as-you-go pricing and the widest voice and SMS coverage. Sinch and MSG91 follow it in our ranking.

Gupshup vs Twilio: what's the difference?

Both Gupshup and Twilio are paid products. Both run on Web.

Is Gupshup free?

Gupshup is a paid product. Platform fee: ₹0 a month on pay as you go, plus 18% GST; AI messages: 1,000 free a month, then ₹1.00 each. Checked on Gupshup's own site, November 2026.

How much do Gupshup alternatives cost?

Verified prices for the top-ranked Gupshup alternatives: Twilio, From $0.0083 per message; Sinch, $0.0078 per SMS sent (10DLC), plus carrier fees; MSG91, ₹1,500 a month (Hello Basic, plus 18% GST); Plivo, From $1,000 per month; WATI, ₹2,699 a month, billed quarterly (Growth). Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to Gupshup?

Yes. MSG91 (free plan + paid) and AiSensy (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Gupshup?

None of the 9 alternatives in this list is open source.

Why do people switch from Gupshup?

The complaints we hear most: no public price list; pricing is quoted by sales; heavier to set up than self-serve WhatsApp tools; less focus on US voice and SMS than Twilio-style APIs.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Gupshup, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.

Top picks

Quick comparison

1. TwilioTop pick

Pros

Cons

Verified facts

2. Sinch

Pros

Cons

Verified facts

3. MSG91

Pros

Cons

Verified facts

4. Plivo

Pros

Cons

Verified facts

5. Vonage

Pros

Cons

Verified facts

6. WATI

Pros

Cons

Verified facts

7. AiSensy

Pros

Cons

Verified facts

8. Interakt

Pros

Cons

Verified facts

9. Route Mobile

Pros

Cons

Verified facts

The best Gupshup alternative for…

Best Gupshup alternative for most people

Best Gupshup alternative for a free plan you can upgrade

Best Gupshup alternative for iPhone and Android

Best Gupshup alternative for working in the browser

Gupshup alternatives: common questions

What is the best alternative to Gupshup?

Gupshup vs Twilio: what's the difference?

Is Gupshup free?

How much do Gupshup alternatives cost?

Is there a free alternative to Gupshup?

Is there an open-source alternative to Gupshup?

Why do people switch from Gupshup?

How is this list ranked?