HubSpot CRM alternatives: 7 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave HubSpot CRM: big price jump from Starter to Professional editions, and many automation features are locked to higher tiers. We ranked 7 alternatives by how directly each one replaces HubSpot CRM, then by reviews, real visits and how recently each app's facts were checked against its own website. Salesforce Sales Cloud currently ranks first.

Quick comparison

#	App	Pricing	Open source	Platforms	Verified facts	Score
1	Zoho CRM	Free plan + paid	No	Web, iOS, Android	4 of 4	59.6
2	Attio	Free plan + paid	No	Web, iOS, Android	4 of 4	55.3

1. Zoho CRMTop pick
Best for: Cost-conscious businesses that want deep CRM features and other Zoho apps
Free plan + paidWeb, iOS, Android
59.6
score / 100
Why switch from HubSpot CRM
Similar breadth with lower prices at the higher tiers.
Pros
Enterprise-level features at a fraction of Salesforce's price
Deep customisation with modules, Blueprint and scripting
Native links to the rest of the Zoho suite
Cons
Busy interface with many settings to learn
Support quality is reported as inconsistent
Free edition is limited to three users
Visit Zoho CRM Details and reviews
How this score is calculated
Editorial fit ×0.377
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Zoho CRM a good HubSpot CRM alternative?
Verified facts
4 of 4 verified
Free plan
Up to 3 users
Checked Oct 25, 2026zoho.com(opens source in a new tab)
Free trial
Yes, on paid editions
Checked Oct 25, 2026zoho.com(opens source in a new tab)
AI assistant
Zia
Checked Oct 25, 2026zoho.com(opens source in a new tab)
Customers
300,000+ businesses
Checked Oct 25, 2026zoho.com(opens source in a new tab)
2. Attio
Best for: Startups that want a flexible, modern CRM they can model around their own process
Free plan + paidWeb, iOS, Android
55.3
score / 100
Why switch from HubSpot CRM
A more flexible, modern data model for startups that want to shape their own CRM.
Pros
Custom objects and lists for any relationship type
Automatic email and calendar sync with enrichment
Free plan for up to three seats
Cons
You must design the data structure yourself
Fewer ready-made integrations than older CRMs
Reporting and permission controls sit on paid tiers
Visit Attio Details and reviews
How this score is calculated
Editorial fit ×0.363
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Attio a good HubSpot CRM alternative?
Verified facts
4 of 4 verified
Free plan
Yes, up to 3 seats
Checked Oct 25, 2026attio.com(opens source in a new tab)
Plus plan
$35 per user/month billed annually ($44 monthly)
Checked Oct 25, 2026attio.com(opens source in a new tab)
Pro plan
$79 per user/month billed annually ($99 monthly)
Checked Oct 25, 2026attio.com(opens source in a new tab)
Credit card to start
Not required
Checked Oct 25, 2026attio.com(opens source in a new tab)

The best HubSpot CRM alternative for…

The highest-ranked app in this list for each need.

Best HubSpot CRM alternative for most people

Salesforce Sales Cloud

For companies that need more custom objects, territories and enterprise controls.

Best HubSpot CRM alternative for a free plan you can upgrade

Zoho CRM

Similar breadth with lower prices at the higher tiers.

Best HubSpot CRM alternative for iPhone and Android

Pipedrive

A cheaper, sales-only pipeline tool if you don't need HubSpot's marketing side.

Best HubSpot CRM alternative for working in the browser

Freshsales

Comparable sales CRM with built-in phone and chat at a lower per-user cost.

HubSpot CRM alternatives: common questions

What is the best alternative to HubSpot CRM?

Salesforce Sales Cloud ranks first right now. For companies that need more custom objects, territories and enterprise controls. Pipedrive and Zoho CRM follow it in our ranking.

Is there a free alternative to HubSpot CRM?

Yes. Zoho CRM (free plan + paid) and Attio (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to HubSpot CRM?

None of the 7 alternatives in this list is open source.

Why do people switch from HubSpot CRM?

The complaints we hear most: big price jump from Starter to Professional editions; many automation features are locked to higher tiers; less flexible data modelling than Salesforce.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces HubSpot CRM, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.