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HubSpot CRM alternatives: 7 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave HubSpot CRM: big price jump from Starter to Professional editions, and many automation features are locked to higher tiers. We ranked 7 alternatives by how directly each one replaces HubSpot CRM, then by reviews, real visits and how recently each app's facts were checked against its own website. Salesforce Sales Cloud currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1SaSalesforce Sales CloudPaidNoWeb, iOS, Android4 of 466.5
2Pipedrive logoPipedrivePaidNoWeb, iOS, Android4 of 462.6
3Zoho CRM logoZoho CRMFree plan + paidNoWeb, iOS, Android4 of 459.6
4Freshsales logoFreshsalesPaidNoWeb, iOS, Android4 of 457.2
5Attio logoAttioFree plan + paidNoWeb, iOS, Android4 of 455.3
6Keap logoKeapPaidNoWeb, iOS, Android3 of 353.6
7ActiveCampaign logoActiveCampaignPaidNoWeb, iOS, Android3 of 338.6
  1. Sa

    1. Salesforce Sales CloudTop pick

    Best for: Larger sales organisations that need deep customisation and an admin to run it

    PaidWeb, iOS, Android

    66.5

    score / 100

    Why switch from HubSpot CRM

    For companies that need more custom objects, territories and enterprise controls.

    Pros

    • Models almost any sales process with custom objects and flows
    • Largest ecosystem of integrations, consultants and trained admins
    • Strong forecasting, territory and permission controls

    Cons

    • Needs an admin or partner to set up and maintain well
    • Costs climb fast with higher editions and add-ons
    • Interface feels dense for small teams
    Visit Salesforce Sales Cloud Compare with HubSpot CRMDetails and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Salesforce Sales Cloud a good HubSpot CRM alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $25 per user/month (Starter Suite)
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    Pro Suite price
    $100 per user/month
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    Free trial
    30 days
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    AI add-on
    Agentforce for Sales from $125/user/month
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
  2. Pipedrive logo

    2. Pipedrive

    Best for: Small and mid-sized sales teams focused on closing deals through clear stages

    PaidWeb, iOS, Android

    62.6

    score / 100

    Why switch from HubSpot CRM

    A cheaper, sales-only pipeline tool if you don't need HubSpot's marketing side.

    Pros

    • Pipeline board is easy to learn and keep updated
    • Activity reminders keep reps focused on next steps
    • Large integration marketplace and open API

    Cons

    • No free plan, only a trial
    • Useful features are spread across paid add-ons
    • Thin on marketing and customer service tools
    Visit Pipedrive Compare with HubSpot CRMDetails and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Pipedrive a good HubSpot CRM alternative?

    Verified facts

    4 of 4 verified
    Free trial
    14 days, no credit card
    Checked Oct 25, 2026pipedrive.com(opens source in a new tab)
    Integrations
    500+
    Checked Oct 25, 2026pipedrive.com(opens source in a new tab)
    API
    Yes, with developer sandbox
    Checked Oct 25, 2026developers.pipedrive.com(opens source in a new tab)
    Customers
    100,000+ companies
    Checked Oct 25, 2026pipedrive.com(opens source in a new tab)
  3. Zoho CRM logo

    3. Zoho CRM

    Best for: Cost-conscious businesses that want deep CRM features and other Zoho apps

    Free plan + paidWeb, iOS, Android

    59.6

    score / 100

    Why switch from HubSpot CRM

    Similar breadth with lower prices at the higher tiers.

    Pros

    • Enterprise-level features at a fraction of Salesforce's price
    • Deep customisation with modules, Blueprint and scripting
    • Native links to the rest of the Zoho suite

    Cons

    • Busy interface with many settings to learn
    • Support quality is reported as inconsistent
    • Free edition is limited to three users
    Visit Zoho CRM Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Zoho CRM a good HubSpot CRM alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 3 users
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Free trial
    Yes, on paid editions
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    AI assistant
    Zia
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Customers
    300,000+ businesses
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
  4. Freshsales logo

    4. Freshsales

    Best for: SMB sales teams that want calling, email and chat built into the CRM

    PaidWeb, iOS, Android

    57.2

    score / 100

    Why switch from HubSpot CRM

    Comparable sales CRM with built-in phone and chat at a lower per-user cost.

    Pros

    • Built-in phone, email and chat channels
    • Lower per-user price than most big-name CRMs
    • Pairs naturally with Freshdesk for support teams

    Cons

    • No free plan on the current pricing page
    • Smaller integration catalogue than HubSpot or Salesforce
    • AI agent sessions and branded documents cost extra
    Visit Freshsales Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Freshsales a good HubSpot CRM alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $9 per user/month, billed annually
    Checked Oct 25, 2026freshworks.com(opens source in a new tab)
    Pro plan
    $39 per user/month, billed annually
    Checked Oct 25, 2026freshworks.com(opens source in a new tab)
    Free trial
    21 days
    Checked Oct 25, 2026freshworks.com(opens source in a new tab)
    Customers
    74,000+ businesses
    Checked Oct 25, 2026freshworks.com(opens source in a new tab)
  5. Attio logo

    5. Attio

    Best for: Startups that want a flexible, modern CRM they can model around their own process

    Free plan + paidWeb, iOS, Android

    55.3

    score / 100

    Why switch from HubSpot CRM

    A more flexible, modern data model for startups that want to shape their own CRM.

    Pros

    • Custom objects and lists for any relationship type
    • Automatic email and calendar sync with enrichment
    • Free plan for up to three seats

    Cons

    • You must design the data structure yourself
    • Fewer ready-made integrations than older CRMs
    • Reporting and permission controls sit on paid tiers
    Visit Attio Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Attio a good HubSpot CRM alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Yes, up to 3 seats
    Checked Oct 25, 2026attio.com(opens source in a new tab)
    Plus plan
    $35 per user/month billed annually ($44 monthly)
    Checked Oct 25, 2026attio.com(opens source in a new tab)
    Pro plan
    $79 per user/month billed annually ($99 monthly)
    Checked Oct 25, 2026attio.com(opens source in a new tab)
    Credit card to start
    Not required
    Checked Oct 25, 2026attio.com(opens source in a new tab)
  6. Keap logo

    6. Keap

    Best for: Small service businesses wanting CRM and marketing automation in one tool

    PaidWeb, iOS, Android

    53.6

    score / 100

    Why switch from HubSpot CRM

    Combines CRM with marketing automation for very small businesses.

    Pros

    • Visual automation builder for follow-ups and campaigns
    • Invoices, payments and appointments built in
    • Long track record with small-business marketers

    Cons

    • Expensive compared with simple CRMs
    • Prices scale with contact count
    • Sales pipeline tools are lighter than dedicated CRMs
    Visit Keap Details and reviews
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Keap a good HubSpot CRM alternative?

    Verified facts

    3 of 3 verified
    Starting price
    $299/month
    Checked Oct 25, 2026keap.com(opens source in a new tab)
    Owner
    Thryv
    Checked Oct 25, 2026keap.com(opens source in a new tab)
    Mobile app availability
    U.S., Australia and other listed countries
    Checked Oct 25, 2026keap.com(opens source in a new tab)
  7. ActiveCampaign logo

    7. ActiveCampaign

    Best for: Small and mid-sized businesses that rely on complex automated nurture sequences

    PaidWeb, iOS, Android

    38.6

    score / 100

    Why switch from HubSpot CRM

    Strong email automation with a built-in CRM for much less than HubSpot's paid marketing tiers.

    Pros

    • One of the most flexible automation builders available
    • Built-in CRM, lead scoring and pipelines
    • Large library of integrations and automation recipes

    Cons

    • No free plan
    • Pricier than simpler newsletter tools
    • Many options make it complex for small teams
    Visit ActiveCampaign Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is ActiveCampaign a good HubSpot CRM alternative?

    Verified facts

    3 of 3 verified
    Plus plan allowance
    10,000 sends/month at 1,000 contacts
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Pro plan allowance
    12,000 sends/month, 3 seats
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Oct 25, 2026activecampaign.com(opens source in a new tab)

The best HubSpot CRM alternative for…

The highest-ranked app in this list for each need.

Sa

Best HubSpot CRM alternative for most people

Salesforce Sales Cloud

For companies that need more custom objects, territories and enterprise controls.

Zoho CRM logo

Best HubSpot CRM alternative for a free plan you can upgrade

Zoho CRM

Similar breadth with lower prices at the higher tiers.

Pipedrive logo

Best HubSpot CRM alternative for iPhone and Android

Pipedrive

A cheaper, sales-only pipeline tool if you don't need HubSpot's marketing side.

Freshsales logo

Best HubSpot CRM alternative for working in the browser

Freshsales

Comparable sales CRM with built-in phone and chat at a lower per-user cost.

HubSpot CRM alternatives: common questions

What is the best alternative to HubSpot CRM?

Salesforce Sales Cloud ranks first right now. For companies that need more custom objects, territories and enterprise controls. Pipedrive and Zoho CRM follow it in our ranking.

Is there a free alternative to HubSpot CRM?

Yes. Zoho CRM (free plan + paid) and Attio (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to HubSpot CRM?

None of the 7 alternatives in this list is open source.

Why do people switch from HubSpot CRM?

The complaints we hear most: big price jump from Starter to Professional editions; many automation features are locked to higher tiers; less flexible data modelling than Salesforce.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces HubSpot CRM, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.