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HubSpot CRM

A free CRM that grows into HubSpot's paid sales, marketing and service hubs.

Free plan + paidCRM software
Visit HubSpot CRMSee 7 alternatives
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About HubSpot CRM

HubSpot CRM is the shared contact and deal database underneath HubSpot's sales, marketing and customer service products. The free tier is genuinely usable: contacts, companies, deals, tasks, email tracking, meeting links and basic reporting, with no time limit. Teams then add paid Sales Hub, Marketing Hub or Service Hub editions when they need sequences, automation, forecasting or more seats with advanced permissions. Its main strength is that everything sits on one record, so marketing emails, website visits, support tickets and sales calls show up in the same timeline, and setup is far easier than with enterprise CRMs. The catch is the pricing ladder: Starter editions are cheap, but Professional and Enterprise tiers cost much more and some features only appear there, so the bill can jump when you outgrow the basics. It runs in the browser with iOS and Android apps and a large marketplace of integrations. It suits small and mid-sized companies that want sales and marketing in one system.

Best for: Small and mid-sized teams that want sales and marketing data in one easy CRM.

Pros and cons

What works

  • Free tier with no time limit covers the basics well
  • Sales, marketing and service activity on one contact timeline
  • Easy to set up without a consultant
  • Large integration marketplace

Why people leave

  • Big price jump from Starter to Professional editions
  • Many automation features are locked to higher tiers
  • Less flexible data modelling than Salesforce

Top HubSpot CRM alternatives

See all 7
  1. 1Sa
    Salesforce Sales Cloud

    For companies that need more custom objects, territories and enterprise controls.

    66.5
  2. 2Pipedrive logo
    Pipedrive

    A cheaper, sales-only pipeline tool if you don't need HubSpot's marketing side.

    62.6
  3. 3Zoho CRM logo
    Zoho CRM

    Similar breadth with lower prices at the higher tiers.

    59.6
  4. 4Freshsales logo
    Freshsales

    Comparable sales CRM with built-in phone and chat at a lower per-user cost.

    57.2
  5. 5Attio logo
    Attio

    A more flexible, modern data model for startups that want to shape their own CRM.

    55.3

Why people left HubSpot CRM

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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HubSpot CRM: common questions

Is HubSpot CRM free?

HubSpot CRM has a free plan and paid plans. Free plan: Yes, no expiration (checked on HubSpot CRM's own site).

Is HubSpot CRM open source?

No, HubSpot CRM is not open source.

What platforms does HubSpot CRM run on?

HubSpot CRM is available for Web, iOS, Android and Browser extension.

What are the best alternatives to HubSpot CRM?

The highest-ranked HubSpot CRM alternatives right now are Salesforce Sales Cloud, Pipedrive and Zoho CRM. See the full ranked list for pricing, platforms and verified facts.

See all 7 HubSpot CRM alternatives