Best CRM software
Sales CRMs and pipeline tools for tracking leads, contacts and deals, from free starter CRMs to enterprise platforms and self-hosted open-source options.
32 apps, ordered by visits from AppBreakup and how often our research lists each one as an alternative. Open any app to see its alternatives.
All CRM software
- Alternatives to HubSpot CRM
A free CRM that grows into HubSpot's paid sales, marketing and service hubs.
Free plan + paidWeb, iOS, Android, Browser extension - Alternatives to Pipedrive
A visual, pipeline-first sales CRM built around moving deals through stages.
PaidWeb, iOS, Android - Alternatives to Zoho CRM
A full-featured, customisable CRM at lower prices, part of the wider Zoho app suite.
Free plan + paidWeb, iOS, Android - SaAlternatives to Salesforce Sales Cloud
The enterprise sales CRM most large companies standardise on, with a huge app and partner ecosystem.
PaidWeb, iOS, Android - Alternatives to SuiteCRM
A long-running open-source CRM, forked from SugarCRM, that you can self-host for free.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Capsule CRM
A simple, tidy CRM for small businesses tracking contacts, sales pipelines and projects.
Free plan + paidWeb, iOS, Android - Alternatives to Freshsales
Freshworks' sales CRM with built-in phone, email and chat, priced for SMBs.
PaidWeb, iOS, Android - Alternatives to EspoCRM
A lightweight open-source CRM you can self-host for free or run in EspoCRM's cloud.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Nutshell
An easy-to-use sales CRM for small businesses, with email marketing add-ons and live support.
PaidWeb, iOS, Android - Alternatives to Twenty
A modern open-source CRM with custom objects that you can self-host or use in the cloud.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to folk
A lightweight relationship CRM that syncs contacts from Gmail, LinkedIn and WhatsApp.
PaidWeb, Browser extension, iOS, Android - Alternatives to Attio
A flexible, data-first CRM for startups that want to build their own objects and workflows.
Free plan + paidWeb, iOS, Android - Alternatives to Copper
A CRM built for Google Workspace that lives alongside Gmail and Google Calendar.
PaidWeb, Browser extension, iOS, Android - Alternatives to Odoo CRM
The CRM app from Odoo's open-source business suite, free as a single app with unlimited users.
Free plan + paidOpen sourceSelf-hostableWeb, iOS, Android, Self-hosted - Alternatives to Close
A sales CRM built for outbound teams, with calling, SMS and email sequences built in.
PaidWeb, macOS, Windows, iOS, Android - Alternatives to Less Annoying CRM
A deliberately simple small-business CRM with one flat price and every feature included.
PaidWeb - Alternatives to OnePageCRM
An action-focused CRM that turns your contacts into a daily list of next steps.
PaidWeb, Browser extension, iOS, Android - Alternatives to Bitrix24
An all-in-one workspace with CRM, tasks, chat and sites, with a free plan for unlimited users.
Free plan + paidSelf-hostableWeb, Windows, macOS, Linux, iOS, Android, Self-hosted - Alternatives to Vtiger CRM
An all-in-one CRM for sales, marketing and support, with an open-source edition.
PaidOpen sourceSelf-hostableWeb, iOS, Android, Self-hosted - Alternatives to Frappe CRM
A modern open-source CRM from the makers of ERPNext, with unlimited users.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Krayin CRM
A free, MIT-licensed open-source CRM built on Laravel and Vue.js.
Open sourceSelf-hostableWeb, Self-hosted - Alternatives to Microsoft Dynamics 365 Sales
Microsoft's enterprise sales CRM, tightly linked to Outlook, Teams, Excel and Power BI.
PaidWeb, iOS, Android - Alternatives to Bigin by Zoho CRM
Zoho's simple, low-cost pipeline CRM for very small businesses.
Free plan + paidWeb, iOS, Android, macOS - Alternatives to SugarCRM
A mid-market CRM for sales, marketing and service, with cloud or self-managed deployment.
PaidWeb, iOS, Android - Alternatives to Nimble
A relationship CRM that enriches contacts and works inside Gmail and Outlook.
PaidWeb, Browser extension, iOS, Android - Alternatives to Salesflare
A B2B sales CRM that fills in contacts and activity automatically from email and calendar.
PaidWeb, macOS, Windows, iOS, Android, Browser extension - Alternatives to monday CRM
A board-based sales CRM on the monday.com work platform.
PaidWeb, macOS, Windows, iOS, Android - Alternatives to Keap
A small-business CRM combined with marketing automation, payments and texting.
PaidWeb, iOS, Android - Alternatives to Streak
A CRM that lives entirely inside Gmail, turning email threads into pipeline boxes.
Free plan + paidBrowser extension, iOS, Android - Alternatives to Insightly
A small-business CRM that combines sales pipelines with post-sale project management.
PaidWeb, iOS, Android - Alternatives to Pipeline CRM
A straightforward pipeline CRM for small sales teams, especially in construction and services.
PaidWeb, iOS, Android - Alternatives to Zendesk Sell
Zendesk's sales CRM for pipeline tracking, scheduled to be retired in 2027.
PaidWeb, iOS, Android
Our picks by need
Popular comparisons
Common questions
What is the best CRM software?
Based on how often our research lists them as alternatives and visits from AppBreakup, the leading CRM software options right now are HubSpot CRM, Pipedrive, Zoho CRM, Salesforce Sales Cloud and SuiteCRM.
Is there free CRM software?
Yes. HubSpot CRM (free plan + paid), Zoho CRM (free plan + paid), SuiteCRM (open source), Capsule CRM (free plan + paid) and EspoCRM (open source) have a free option, out of 13 free or freemium apps we track.
Which CRM software is open source?
SuiteCRM, EspoCRM, Twenty, Odoo CRM, Vtiger CRM and Frappe CRM, and 1 more.