Plausible Analytics vs Umami
Updated October 2026 · AppBreakup editorial
Plausible Analytics
Lightweight, cookie-free and open-source analytics hosted in the EU.
Umami
Open-source, cookie-free web and product analytics you can self-host or use in the cloud.
The short answer
Both are open-source, cookie-free analytics tools. Plausible suits people who want a polished, managed EU-hosted service with a single simple dashboard. Umami suits developers who want a free MIT-licensed tool to self-host, or a free cloud tier to start, with more product-analytics reports. The biggest difference is licensing and free options: Umami has a free cloud plan, Plausible does not.
Plausible Analytics or Umami: our take
Plausible and Umami are often compared because both replace Google Analytics with a lighter, privacy-friendly script that uses no cookies and collects no personal data. Both can be self-hosted or used as a hosted cloud service.
Plausible focuses on one clean dashboard: visitors, pageviews, bounce rate, visit duration, top pages, sources, locations and devices, with goals, custom events, funnels, ecommerce revenue and Search Console keywords. Its managed cloud is hosted in the EU on European-owned infrastructure and priced by monthly pageviews after a 30-day free trial. The self-hosted Community Edition is free under the AGPL, though some features land in the cloud first.
Umami has grown from simple traffic stats into product analytics, adding events, funnels, retention, user journeys, goals and attribution to the usual pageviews, referrers and UTM campaigns. It is MIT-licensed, which is more permissive than Plausible's AGPL if you plan to modify or embed it. Self-hosting typically means running it with Docker and PostgreSQL and maintaining that database yourself. Umami Cloud has a free Hobby plan with 100K events per month for one website with limited retention, then a Pro plan at $20/month and a Business plan at $200/month. Its product analytics are less mature than dedicated tools.
Choose Plausible if you want a managed service that a non-technical team can read at a glance, with EU hosting. Choose Umami if you want to self-host under a permissive licence, need a free hosted tier for a small site, or want journeys and retention reports alongside traffic stats.
Which should you pick?
Choose Plausible Analytics if…
- Sites that want clear, privacy-first traffic stats without a consent banner
- Clean single-page dashboard anyone can read
- Cookie-free with no personal data collected
Choose Umami if…
- Developers and small teams wanting modern, self-hostable privacy analytics
- Free to self-host, MIT-licensed
- Clean, modern dashboard
About each app
What is Plausible Analytics?
Plausible is a simple, privacy-friendly web analytics tool built by a small, bootstrapped team in the EU. It shows all the key numbers on a single dashboard: visitors, pageviews, bounce rate, visit duration, top pages, sources, locations and devices, plus goals, custom events, funnels, ecommerce revenue and Search Console keywords. Its script is tiny, it uses no cookies and collects no personal data, so most sites can use it without a consent banner. The managed cloud service is hosted in the EU on European-owned infrastructure and is priced by monthly pageviews after a 30-day free trial with no credit card. The same code is released as Plausible Community Edition, a free AGPL-licensed version you can self-host, though some features arrive in the cloud first. The trade-offs are fewer advanced analysis tools than Google Analytics or Matomo, no user-level journeys, and no permanent free plan on the hosted version. It runs in the browser.
What is Umami?
Umami is an open-source analytics platform that started as a simple, privacy-focused Google Analytics alternative and has grown to cover product analytics too. The dashboard shows pageviews, visitors, referrers, UTM campaigns, devices and locations, and newer reports add events, funnels, retention, user journeys, goals and attribution. It uses no cookies and collects no personal data by default. You can self-host it for free, typically with Docker and PostgreSQL, or use Umami Cloud, which has a free Hobby plan and usage-based paid plans with a free trial. It suits developers, indie makers and teams that want a clean, modern interface and full control over where their data lives. The trade-offs are that self-hosting means maintaining the server and database yourself, the free cloud plan covers only one website with limited retention, and advanced product analytics are less mature than dedicated tools. It is MIT-licensed and runs in the browser.
Side by side
| Attribute | Plausible Analytics | Umami |
|---|---|---|
| Pricing | Open source | Open source |
| Open source | Yes | Yes |
| Self-hostable | Yes | Yes |
| Platforms | Web, Self-hosted | Web, Self-hosted |
| Best for | Sites that want clear, privacy-first traffic stats without a consent banner | Developers and small teams wanting modern, self-hostable privacy analytics |
| Status | Active | Active |
Verified facts, compared
Facts both apps publish, checked on each vendor's own site.
| Fact | Plausible Analytics | Umami |
|---|---|---|
| Self-hosting | Community Edition, free, AGPL | Yes |
Plausible Analytics vs Umami pricing
Platforms
| Platform | Plausible Analytics | Umami |
|---|---|---|
| Web | ||
| Self-hosted |
Plausible Analytics facts
4 of 4 verified- Self-hosting
- Community Edition, free, AGPL
- Checked Oct 25, 2026plausible.io(opens source in a new tab)
- “Plausible Community Edition (CE) is the free, self-hosted, AGPL-licensed release: you run it on your own server and manage everything yourself.”
- Data location
- EU, European-owned infrastructure
- Checked Oct 25, 2026plausible.io(opens source in a new tab)
- “Made and hosted in the EU, powered by European-owned infrastructure.”
- Free trial
- 30 days, no credit card
- Checked Oct 25, 2026plausible.io(opens source in a new tab)
- “🇪🇺 Start free trial View live demo 30-day free trial · No credit card required Why use Plausible Analytics?”
- Cookie banner
- Not required
- Checked Oct 25, 2026plausible.io(opens source in a new tab)
- “Privacy-friendly analytics Built with visitor privacy in mind. No cookie banner required.”
Umami facts
5 of 5 verified- Free plan
- Hobby, $0/month, 100K events
- Checked Oct 25, 2026umami.is(opens source in a new tab)
- “Hobby $0 / month Get started Get started: Up to 100K events per month”
- Pro plan
- $20/month
- Checked Oct 25, 2026umami.is(opens source in a new tab)
- “Pro $20 / month Try 14-day free trial”
- Self-hosting
- Yes
- Checked Oct 25, 2026umami.is(opens source in a new tab)
- “You can use the managed cloud service or self-host Umami on your own infrastructure, keeping control over where your analytics data lives.”
- Business plan
- $200/month
- Checked Oct 25, 2026umami.is(opens source in a new tab)
- “Business $200 / month”
Pros and cons of Plausible Analytics
- Clean single-page dashboard anyone can read
- Cookie-free with no personal data collected
- Open source, with a free self-hosted edition
- No free plan on the hosted service
- Less depth than GA4 or Matomo for analysts
- Some features land in the cloud before the self-hosted edition
Pros and cons of Umami
- Free to self-host, MIT-licensed
- Clean, modern dashboard
- Free cloud Hobby plan to start
- Self-hosting means running your own database
- Free cloud plan limited to one website
- Product analytics less mature than dedicated tools
Other apps to consider
Fathom AnalyticsInstead of Plausible Analytics
Similar privacy-first dashboard, with EU data isolation and no self-hosting chores.
Simple AnalyticsInstead of Plausible Analytics
EU-owned privacy analytics with a free plan for hobby sites.
Pirsch AnalyticsInstead of Plausible Analytics
German-hosted, cookie-free analytics at a lower starting price.
Plausible Analytics vs Umami: common questions
Is Plausible Analytics better than Umami?
Both are open-source, cookie-free analytics tools. Plausible suits people who want a polished, managed EU-hosted service with a single simple dashboard. Umami suits developers who want a free MIT-licensed tool to self-host, or a free cloud tier to start, with more product-analytics reports. The biggest difference is licensing and free options: Umami has a free cloud plan, Plausible does not.
Is Plausible Analytics free?
Yes. Plausible Analytics is free, open-source software you can host yourself.
Is Umami free?
Yes. Umami is free, open-source software you can host yourself.
Is Plausible Analytics or Umami open source?
Both are open source.
Which platforms do Plausible Analytics and Umami support?
Plausible Analytics: Web and Self-hosted. Umami: Web and Self-hosted.