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ClickSend logo

ClickSend

Prepaid business SMS and MMS through a web dashboard, email-to-SMS, integrations or API.

Updated · AppBreakup editorial · Web

Is ClickSend free?

No, it's a paid product

Starting price:
Boost plan, prepaid top-ups from $20

Checked on ClickSend's site Nov 2, 2026

1 alternative with a free option Full ClickSend pricing and plans

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About ClickSend

ClickSend is a business texting service that sits between a marketing app and a developer API. Teams can send bulk SMS and MMS campaigns, run two-way conversations and schedule messages from a web dashboard, forward email as SMS, connect it to CRMs and other tools through many integrations, or call its REST API with SDKs for Node.js, Python, PHP, Java, C# and Ruby. It also offers RCS rich messaging. Pricing is prepaid credit with no subscription: you top up your balance, the per-message rate falls as top-ups get bigger, inbound replies are free and there's no charge for extra users. ClickSend has narrowed its focus to SMS, so its older voice, email, fax and post products are no longer sold to new customers. It suits small and mid-size businesses sending alerts, reminders or campaigns in many countries who want simple pay-as-you-go texting without a monthly plan.

Best for: Small businesses wanting pay-as-you-go SMS from a dashboard or API without a monthly plan.

ClickSend pricing (checked Nov 8, 2026)

Each line is quoted from ClickSend's own site, with the page it came from.

Plan or termWhat it saysCheckedSource
PricingPrepaid credit, no subscriptionNov 8, 2026clicksend.com
Minimum top-up$20Nov 1, 2026clicksend.com
Starting priceBoost plan, prepaid top-ups from $20Nov 2, 2026clicksend.com
Growth planPrepaid top-ups from $500Nov 2, 2026clicksend.com
Scale planPrepaid top-ups from $3,000Nov 2, 2026clicksend.com
Enterprise planPrepaid top-ups from $10,000Nov 2, 2026clicksend.com
Full ClickSend pricing and cheaper alternatives

Pros and cons

What works

  • No subscription: prepaid credit with volume discounts
  • Free inbound replies and unlimited users
  • Usable from a dashboard, email-to-SMS or a REST API

Why people leave

  • Voice, email, fax and post are closed to new customers
  • Carrier fees are added on top of message rates
  • Fewer marketing automation features than dedicated SMS marketing apps

ClickSend vs Textmagic, Twilio and Plivo

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

AttributeClickSendTextmagicTwilioPlivo
PricingPaidPaidPaidPaid
Verified priceBoost plan, prepaid top-ups from $20—From $0.0083 per messageFrom $1,000 per month
Free planNoNoNoNo
Open sourceNoNoNoNo
Self-hostableNoNoNoNo
PlatformsWebWeb, iOS, AndroidWebWeb

Top ClickSend alternatives

See all 5
  1. 1Textmagic logo
    Textmagic

    Similar pay-as-you-go texting, with a shared inbox, email campaigns and mobile apps.

    68.8
  2. 2Twilio logo
    Twilio

    Raw APIs for developers who want full control and channels beyond SMS.

    51.2
  3. 3Plivo logo
    Plivo

    Cheaper developer-first SMS API for teams that don't need a dashboard.

    50.0
  4. 4Sinch logo
    Sinch

    Direct carrier connections for high-volume SMS worldwide, and it also owns MessageMedia.

    49.0
  5. 5Brevo logo
    Brevo

    Prepaid SMS credits for campaigns and alerts, alongside email marketing and a CRM in one account.

    48.2

Why people left ClickSend

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from ClickSend, review the app you switched to and tell us why.

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ClickSend: common questions

What is ClickSend?

ClickSend: Prepaid business SMS and MMS through a web dashboard, email-to-SMS, integrations or API. Best for small businesses wanting pay-as-you-go SMS from a dashboard or API without a monthly plan. Available for Web.

Is ClickSend free?

No, ClickSend is a paid product. Starting price: Boost plan, prepaid top-ups from $20 (checked on ClickSend's own site).

How much does ClickSend cost?

ClickSend is a paid product. Pricing: Prepaid credit, no subscription; Minimum top-up: $20; Starting price: Boost plan, prepaid top-ups from $20; Growth plan: Prepaid top-ups from $500. Checked on ClickSend's own site, November 2026.

Is ClickSend open source?

No, ClickSend is not open source.

What platforms does ClickSend run on?

ClickSend is available for Web.

What are the best alternatives to ClickSend?

The highest-ranked ClickSend alternatives right now are Textmagic, Twilio and Plivo. See the full ranked list for pricing, platforms and verified facts.

ClickSend vs Textmagic: what's the difference?

Both ClickSend and Textmagic are paid products. Only Textmagic runs on iOS and Android.

See all 5 ClickSend alternatives