
ClickSend
Prepaid business SMS and MMS through a web dashboard, email-to-SMS, integrations or API.
Updated · AppBreakup editorial · Web
Is ClickSend free?
No, it's a paid product
- Starting price:
- Boost plan, prepaid top-ups from $20
Checked on ClickSend's site Nov 2, 2026
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About ClickSend
ClickSend is a business texting service that sits between a marketing app and a developer API. Teams can send bulk SMS and MMS campaigns, run two-way conversations and schedule messages from a web dashboard, forward email as SMS, connect it to CRMs and other tools through many integrations, or call its REST API with SDKs for Node.js, Python, PHP, Java, C# and Ruby. It also offers RCS rich messaging. Pricing is prepaid credit with no subscription: you top up your balance, the per-message rate falls as top-ups get bigger, inbound replies are free and there's no charge for extra users. ClickSend has narrowed its focus to SMS, so its older voice, email, fax and post products are no longer sold to new customers. It suits small and mid-size businesses sending alerts, reminders or campaigns in many countries who want simple pay-as-you-go texting without a monthly plan.
Best for: Small businesses wanting pay-as-you-go SMS from a dashboard or API without a monthly plan.
ClickSend pricing (checked Nov 8, 2026)
Each line is quoted from ClickSend's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Pricing | Prepaid credit, no subscription | Nov 8, 2026 | clicksend.com |
| Minimum top-up | $20 | Nov 1, 2026 | clicksend.com |
| Starting price | Boost plan, prepaid top-ups from $20 | Nov 2, 2026 | clicksend.com |
| Growth plan | Prepaid top-ups from $500 | Nov 2, 2026 | clicksend.com |
| Scale plan | Prepaid top-ups from $3,000 | Nov 2, 2026 | clicksend.com |
| Enterprise plan | Prepaid top-ups from $10,000 | Nov 2, 2026 | clicksend.com |
Pros and cons
What works
- No subscription: prepaid credit with volume discounts
- Free inbound replies and unlimited users
- Usable from a dashboard, email-to-SMS or a REST API
Why people leave
- Voice, email, fax and post are closed to new customers
- Carrier fees are added on top of message rates
- Fewer marketing automation features than dedicated SMS marketing apps
ClickSend vs Textmagic, Twilio and Plivo
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
Top ClickSend alternatives
See all 5- 1
Textmagic68.8Similar pay-as-you-go texting, with a shared inbox, email campaigns and mobile apps.
- 2
Twilio51.2Raw APIs for developers who want full control and channels beyond SMS.
- 3
Plivo50.0Cheaper developer-first SMS API for teams that don't need a dashboard.
- 4
Sinch49.0Direct carrier connections for high-volume SMS worldwide, and it also owns MessageMedia.
- 5
Brevo48.2Prepaid SMS credits for campaigns and alerts, alongside email marketing and a CRM in one account.
Why people left ClickSend
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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ClickSend: common questions
What is ClickSend?
ClickSend: Prepaid business SMS and MMS through a web dashboard, email-to-SMS, integrations or API. Best for small businesses wanting pay-as-you-go SMS from a dashboard or API without a monthly plan. Available for Web.
Is ClickSend free?
No, ClickSend is a paid product. Starting price: Boost plan, prepaid top-ups from $20 (checked on ClickSend's own site).
How much does ClickSend cost?
ClickSend is a paid product. Pricing: Prepaid credit, no subscription; Minimum top-up: $20; Starting price: Boost plan, prepaid top-ups from $20; Growth plan: Prepaid top-ups from $500. Checked on ClickSend's own site, November 2026.
Is ClickSend open source?
No, ClickSend is not open source.
What platforms does ClickSend run on?
ClickSend is available for Web.
What are the best alternatives to ClickSend?
The highest-ranked ClickSend alternatives right now are Textmagic, Twilio and Plivo. See the full ranked list for pricing, platforms and verified facts.
ClickSend vs Textmagic: what's the difference?
Both ClickSend and Textmagic are paid products. Only Textmagic runs on iOS and Android.