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Attentive logo

Attentive

SMS, email, RCS and push marketing platform for retail and ecommerce brands.

Updated · AppBreakup editorial · Web

Is Attentive free?

No, it's a paid product

3 alternatives with a free option

Switch from Attentive to

All 5
  • Textmagic logo
  • ClickSend logo
    ClickSend

    Starting price: Boost plan, prepaid top-ups from $20

  • Klaviyo logo
    Klaviyo

    Starting price: $20 a month (email, based on active profiles)

Verified facts
4 of 4
Alternatives ranked
5
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About Attentive

Attentive is a marketing platform best known for text message marketing, used heavily by mid-size and large US retail and ecommerce brands. It grows a subscriber list with on-site sign-up units, then sends campaigns and automated journeys such as welcome series, abandoned cart and back-in-stock alerts across SMS, email, RCS and push notifications. AI features write message copy in the brand's voice, pick audiences and time sends, and compliance tools help with consent and quiet-hour rules. It connects to over 100 ecommerce, loyalty and customer service tools, offers APIs for developers, and can send to customers in more than 20 countries. There is no self-serve plan: pricing is set with sales based on message volume and list size, and onboarding includes hands-on support. Smaller Shopify stores usually find Postscript or Klaviyo easier and cheaper to start with.

Best for: Mid-size and enterprise retail brands that treat SMS as a main revenue channel.

Attentive pricing (checked Nov 8, 2026)

Each line is quoted from Attentive's own site, with the page it came from.

Plan or termWhat it saysCheckedSource
Pricing basisMessage volume and list sizeNov 8, 2026attentive.com

Pros and cons

What works

  • SMS, email, RCS and push in one platform
  • Strong list-growth sign-up tools
  • Hands-on onboarding and strategy support
  • 100+ integrations and developer APIs

Why people leave

  • No public pricing or self-serve plan
  • Built for larger brands; heavy for small stores
  • Messaging costs grow with list size and volume

Attentive vs Textmagic, ClickSend and Klaviyo

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

AttributeAttentiveTextmagicClickSendKlaviyo
PricingPaidPaidPaidFree plan + paid
Verified price——Boost plan, prepaid top-ups from $20$20 a month (email, based on active profiles)
Free planNoNoNoYes, up to 250 profiles and 500 emails/month
Open sourceNoNoNoNo
Self-hostableNoNoNoNo
PlatformsWebWeb, iOS, AndroidWebWeb, iOS, Android

Top Attentive alternatives

See all 5
  1. 1Textmagic logo
    Textmagic

    Simple pay-as-you-go business texting for brands that don't need ecommerce journeys.

    61.8
  2. 2ClickSend logo
    ClickSend

    Low-cost bulk SMS and campaigns with straightforward per-message pricing.

    59.4
  3. 3Klaviyo logo
    Klaviyo

    Email-first ecommerce marketing with SMS built in, self-serve with a free tier.

    54.4
  4. 4Omnisend logo
    Omnisend

    Email and SMS marketing for online stores in one tool, with automations and simpler, self-serve pricing.

    50.0
  5. 5Brevo logo
    Brevo

    Sends SMS and WhatsApp campaigns next to email, with pay-as-you-go SMS credits instead of an enterprise contract.

    49.0

Why people left Attentive

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Attentive, review the app you switched to and tell us why.

Reviews

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Attentive: common questions

What is Attentive?

Attentive: SMS, email, RCS and push marketing platform for retail and ecommerce brands. Best for mid-size and enterprise retail brands that treat SMS as a main revenue channel. Available for Web.

Is Attentive free?

No, Attentive is a paid product.

How much does Attentive cost?

Attentive is a paid product. Pricing basis: Message volume and list size. Checked on Attentive's own site, November 2026.

Is Attentive open source?

No, Attentive is not open source.

What platforms does Attentive run on?

Attentive is available for Web.

What are the best alternatives to Attentive?

The highest-ranked Attentive alternatives right now are Textmagic, ClickSend and Klaviyo. See the full ranked list for pricing, platforms and verified facts.

Attentive vs Textmagic: what's the difference?

Both Attentive and Textmagic are paid products. Only Textmagic runs on iOS and Android.

See all 5 Attentive alternatives