
Brevo
Email, SMS and WhatsApp marketing with a CRM, priced by emails sent rather than contacts.
- Verified facts
- 4 of 4
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Brevo
Brevo, formerly Sendinblue, is a French marketing platform that combines email campaigns, SMS, WhatsApp, marketing automation, a sales CRM, transactional email through SMTP and API, and a loyalty programme module. Its biggest difference from Mailchimp is pricing: plans are based on how many emails you send each month, not how many contacts you store, so businesses with large but infrequently mailed lists pay much less. A free plan lets you store contacts and send a limited number of emails per day with Brevo branding. Paid Starter, Standard and Professional tiers add higher volumes, A/B testing, automation, removal of branding and more seats; SMS credits are bought separately. The trade-offs: the editor and templates feel less polished than some rivals, automation is solid but not as deep as ActiveCampaign, and new accounts go through an approval step before they can send. It runs in the browser with mobile apps for monitoring.
Best for: Businesses with large contact lists that want email, SMS and a CRM in one place.
Pros and cons
What works
- Priced by emails sent, not contacts stored
- Email, SMS, WhatsApp and transactional email together
- Free plan with daily sending allowance
Why people leave
- Free plan has a daily send limit and branding
- Editor and templates less polished than some rivals
- SMS credits cost extra
Top Brevo alternatives
See all 6- 1
Mailchimp66.5More polished templates and integrations, if per-contact pricing works for you.
- 2
Mailjet62.6Another European sender with email-volume pricing and team collaboration.
- 3
MailerLite59.6A simpler, well-designed editor with low prices for smaller lists.
- 4
ActiveCampaign57.2Deeper automation and CRM for teams that outgrow Brevo's workflows.
- 5
Elastic Email55.3Low-cost email marketing plus a sending API.
Why people left Brevo
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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Brevo: common questions
Is Brevo free?
Brevo has a free plan and paid plans. Free plan: Up to 300 emails per day (checked on Brevo's own site).
Is Brevo open source?
No, Brevo is not open source.
What platforms does Brevo run on?
Brevo is available for Web, iOS and Android.
What are the best alternatives to Brevo?
The highest-ranked Brevo alternatives right now are Mailchimp, Mailjet and MailerLite. See the full ranked list for pricing, platforms and verified facts.