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Brevo

Email, SMS and WhatsApp marketing with a CRM, priced by emails sent rather than contacts.

Free plan + paidEmail marketing tools
Verified facts
4 of 4
Alternatives ranked
6
Approved reviews
0
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About Brevo

Brevo, formerly Sendinblue, is a French marketing platform that combines email campaigns, SMS, WhatsApp, marketing automation, a sales CRM, transactional email through SMTP and API, and a loyalty programme module. Its biggest difference from Mailchimp is pricing: plans are based on how many emails you send each month, not how many contacts you store, so businesses with large but infrequently mailed lists pay much less. A free plan lets you store contacts and send a limited number of emails per day with Brevo branding. Paid Starter, Standard and Professional tiers add higher volumes, A/B testing, automation, removal of branding and more seats; SMS credits are bought separately. The trade-offs: the editor and templates feel less polished than some rivals, automation is solid but not as deep as ActiveCampaign, and new accounts go through an approval step before they can send. It runs in the browser with mobile apps for monitoring.

Best for: Businesses with large contact lists that want email, SMS and a CRM in one place.

Pros and cons

What works

  • Priced by emails sent, not contacts stored
  • Email, SMS, WhatsApp and transactional email together
  • Free plan with daily sending allowance

Why people leave

  • Free plan has a daily send limit and branding
  • Editor and templates less polished than some rivals
  • SMS credits cost extra

Top Brevo alternatives

See all 6
  1. 1Mailchimp logo
    Mailchimp

    More polished templates and integrations, if per-contact pricing works for you.

    66.5
  2. 2Mailjet logo
    Mailjet

    Another European sender with email-volume pricing and team collaboration.

    62.6
  3. 3MailerLite logo
    MailerLite

    A simpler, well-designed editor with low prices for smaller lists.

    59.6
  4. 4ActiveCampaign logo
    ActiveCampaign

    Deeper automation and CRM for teams that outgrow Brevo's workflows.

    57.2
  5. 5Elastic Email logo
    Elastic Email

    Low-cost email marketing plus a sending API.

    55.3

Why people left Brevo

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Brevo: common questions

Is Brevo free?

Brevo has a free plan and paid plans. Free plan: Up to 300 emails per day (checked on Brevo's own site).

Is Brevo open source?

No, Brevo is not open source.

What platforms does Brevo run on?

Brevo is available for Web, iOS and Android.

What are the best alternatives to Brevo?

The highest-ranked Brevo alternatives right now are Mailchimp, Mailjet and MailerLite. See the full ranked list for pricing, platforms and verified facts.

See all 6 Brevo alternatives