Imagify
Image compression service and WordPress plugin that shrinks images and converts them to WebP and AVIF.
Updated · AppBreakup editorial · Web
Is Imagify free?
Free plan, plus paid plans
- Free plan:
- 20 MB per month
Checked on Imagify's site Nov 8, 2026
Switch from Imagify to
All 6
ShortPixelFree plan + paid
OptimoleFree plan + paid
- IliLoveIMG
Free plan + paid
- Verified facts
- 5 of 5
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Imagify
Imagify compresses images to make websites load faster. Most people use it through its WordPress plugin, which optimizes existing media in bulk, compresses new uploads automatically, resizes oversized images and converts them to WebP or AVIF. A backup option keeps the originals so an image can be restored or re-optimized at another level. There is also a web app for compressing files by hand and an API for connecting other CMSs or scripts, since WordPress is the only ready-made integration. It is built by the team behind WP Rocket, the WordPress caching plugin. Pricing is by monthly data volume: a free tier covers a small amount each month, a mid tier adds more, and an unlimited plan removes the cap; one account works on any number of sites. Processing happens on Imagify's servers, so images leave your host while they are optimized. It fits WordPress site owners who want a simple, low-setup image optimizer rather than a CDN.
Best for: WordPress site owners who want one-click bulk compression and WebP/AVIF conversion.
Imagify pricing (checked Nov 8, 2026)
Each line is quoted from Imagify's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free plan | 20 MB per month | Nov 8, 2026 | imagify.io |
| Unlimited plan | Unlimited images and websites | Nov 8, 2026 | imagify.io |
Pros and cons
What works
- Bulk optimization of an existing media library in a few clicks
- Converts images to WebP and AVIF
- Keeps backups so originals can be restored
- One account can be used on unlimited websites
Why people leave
- WordPress is the only ready-made integration; other platforms need the API
- Free tier is small (about 20 MB a month)
- Images are processed on Imagify's servers rather than locally
Imagify vs ShortPixel, Optimole and iLoveIMG
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Imagify | ShortPixel | Optimole | iLoveIMG |
|---|---|---|---|---|
| Pricing | Free plan + paid | Free plan + paid | Free plan + paid | Free plan + paid |
| Verified price | — | — | — | — |
| Free plan | 20 MB per month | Yes | Unlimited images, up to 2,000 visits/month | Yes, with limits |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web | Web | Web |
Top Imagify alternatives
See all 6- 1ShortPixel68.8
Similar compression service with plugins and an API, plus pay-once credit packs instead of a subscription.
- 2Optimole64.8
Optimizes and serves images from a CDN in real time, resizing them for each visitor's device.
- 3IliLoveIMG61.8
Free browser-based compressor for occasional batches when you don't need a plugin.
- 4
Caesium Image Compressor59.4Free open-source desktop compressor, so images never leave your computer.
- 5
ImageOptim57.5Free Mac app for lossless or lossy compression before you upload images.
Why people left Imagify
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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Imagify: common questions
What is Imagify?
Imagify: Image compression service and WordPress plugin that shrinks images and converts them to WebP and AVIF. Best for wordPress site owners who want one-click bulk compression and WebP/AVIF conversion. Available for Web.
Is Imagify free?
Imagify has a free plan and paid plans. Free plan: 20 MB per month (checked on Imagify's own site).
How much does Imagify cost?
Imagify is free with paid plans. Free plan: 20 MB per month; Unlimited plan: Unlimited images and websites. Checked on Imagify's own site, November 2026.
Is Imagify open source?
No, Imagify is not open source. Open-source alternatives include Caesium Image Compressor and ImageOptim.
What platforms does Imagify run on?
Imagify is available for Web.
What are the best alternatives to Imagify?
The highest-ranked Imagify alternatives right now are ShortPixel, Optimole and iLoveIMG. See the full ranked list for pricing, platforms and verified facts.
Imagify vs ShortPixel: what's the difference?
Both Imagify and ShortPixel are free with paid plans. Both run on Web.