MacroFactor

Subscription macro tracker that estimates your real calorie burn and adjusts targets weekly

PaidCalorie counters and nutrition trackers

Updated Nov 7, 2026 · AppBreakup editorial · iOS, Android

Visit MacroFactor See 5 alternatives

Is MacroFactor free?

No, it's a paid product

Starting price:: $71.99 per year
Free version:: No (free trial only)

Checked on MacroFactor's site Nov 8, 2026

4 alternatives with a free option Full MacroFactor pricing and plans

Switch from MacroFactor to

All 5

MyFitnessPal
Free plan + paid
Compare
Carb Manager
Starting price: $3.33 a month, billed annually (Premium)
Lifesum
Free plan + paid

Verified facts: 8 of 8
Alternatives ranked: 5
Approved reviews: 0
Visits sent from here: 2

About MacroFactor

MacroFactor is a food logging and diet coaching app for iPhone and Android, built by the team behind the Stronger By Science fitness content. You log meals by barcode, label scan, photo, voice or a verified food database, and weigh yourself regularly. From those two streams the app back-calculates your actual energy expenditure and updates your calorie and macro targets every week, rather than relying on a fixed formula or a smartwatch estimate. The coaching is 'adherence neutral': a bad week changes the data, not the plan's tone. It supports bulking, cutting and maintenance, keto or carb-focused splits, different targets per day and full micronutrient tracking. There is no free tier and no ads; you pay a monthly, six-monthly or yearly subscription after a free trial. There is no desktop or web version, and it does not pull calorie burn from wearables. A separate MacroFactor Workouts app covers strength training.

Best for: Lifters and dieters who log consistently and want targets that adapt to their measured metabolism.

MacroFactor pricing (checked Nov 8, 2026)

Each line is quoted from MacroFactor's own site, with the page it came from.

Plan or term	What it says	Checked	Source
Free version	No (free trial only)	Nov 8, 2026	macrofactorapp.com
Starting price	$71.99 per year	Nov 8, 2026	macrofactorapp.com
Free trial	7 days	Nov 8, 2026	macrofactorapp.com
Monthly plan	$11.99 a month	Nov 8, 2026	macrofactorapp.com
6-month plan	$47.99 every 6 months	Nov 8, 2026	macrofactorapp.com
Free plan	No	Nov 8, 2026	macrofactorapp.com

Full MacroFactor pricing and cheaper alternatives

What works

Weekly target changes based on your own intake and weight trend
Fast logging with barcode, label, photo and recipe-URL import
No ads and a stated policy of never selling user data
Full micronutrient tracking with custom targets

Why people leave

No free version at all, only a trial
Phone only: no web or desktop app
Ignores wearable calorie-burn data by design
Barcode coverage is thinner outside a handful of countries

MacroFactor vs MyFitnessPal, Carb Manager and Lifesum

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

Attribute	MacroFactor	MyFitnessPal	Carb Manager	Lifesum
Pricing	Paid	Free plan + paid	Free plan + paid	Free plan + paid
Verified price	$71.99 per year	—	$3.33 a month, billed annually (Premium)	—
Free plan	No (free trial only)	Yes	Yes (Basic account)	Yes
Open source	No	No	No	No
Self-hostable	No	No	No	No
Platforms	iOS, Android	iOS, Android, Web	Web, iOS, Android	iOS, Android

Full MacroFactor vs MyFitnessPal comparison

Top MacroFactor alternatives

See all 5

1
MyFitnessPal
Much larger food database and a free tier, if you can live with ads and static calorie targets.
68.8
2
Carb Manager
Better fit for strict keto, with net-carb tracking, keto recipes and a usable free plan.
61.8
3
Lifesum
Gentler, habit-focused approach with meal plans and diet programmes instead of numeric coaching.
59.4
4
Cal AI
Logs meals by photographing your plate, for people who find MacroFactor's food search too slow.
57.5
5
FatSecret
Free core food diary and web access, if you don't need adaptive macro coaching.
55.3

Why people left MacroFactor

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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MacroFactor: common questions

What is MacroFactor?

MacroFactor: Subscription macro tracker that estimates your real calorie burn and adjusts targets weekly. Best for lifters and dieters who log consistently and want targets that adapt to their measured metabolism. Available for iOS and Android.

Is MacroFactor free?

No, MacroFactor is a paid product. Starting price: $71.99 per year (checked on MacroFactor's own site).

How much does MacroFactor cost?

MacroFactor is a paid product. Free version: No (free trial only); Starting price: $71.99 per year; Free trial: 7 days; Monthly plan: $11.99 a month. Checked on MacroFactor's own site, November 2026.

Does MacroFactor have a free trial or refund?

Free trial: 7 days. Source: MacroFactor's own site.

Is MacroFactor open source?

No, MacroFactor is not open source.

What platforms does MacroFactor run on?

MacroFactor is available for iOS and Android.

What are the best alternatives to MacroFactor?

The highest-ranked MacroFactor alternatives right now are MyFitnessPal, Carb Manager and Lifesum. See the full ranked list for pricing, platforms and verified facts.

MacroFactor vs MyFitnessPal: what's the difference?

MacroFactor is a paid product; MyFitnessPal is free with paid plans. Only MyFitnessPal runs on Web.

See all 5 MacroFactor alternatives

MacroFactor facts

8 of 8 verified

Free version: No (free trial only); Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “No, there isn’t (and will never be) a free version – for a few reasons.”
Starting price: $71.99 per year; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “$ 11 99 Monthly Yearly Charged yearly for $71.99.”
Free trial: 7 days; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “Loved by 500,000 users Download on the App Store or Google Play to start your 7-day free trial.”
Desktop app: No; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “Can I use MacroFactor on my desktop/computer? Not right now, but that’s something we’re planning on adding in the future.”
Ads: None; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “We will never serve ads or use ad networks to track you”
Monthly plan: $11.99 a month; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “monthly basis. $ 11 99 Monthly Yearly Charged yearly for $71.99.”
6-month plan: $47.99 every 6 months; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “$ 5 99 Monthly Every 6 months Charged for $47.99.”
Free plan: No; Checked Nov 8, 2026macrofactorapp.com(opens source in a new tab); “Frequently asked questions Is there a free version? No, there isn’t (and will never be) a free version – for a few reasons.”