Lose It!
Weight-loss app that sets a daily calorie budget and logs food by search, barcode or photo.
Updated · AppBreakup editorial · iOS, Android, Web
Is Lose It! free?
Free plan, plus paid plans
Switch from Lose It! to
All 7
MacroFactorStarting price: $71.99 per year
MyFitnessPalCompareFree plan + paid
CronometerStarting price: $4.99 a month, billed annually at $59.99
- Verified facts
- 4 of 4
- Alternatives ranked
- 7
- Approved reviews
- 0
- Visits sent from here
- 0
About Lose It!
Lose It! is a calorie counter built around weight loss. You enter your goal, it sets a daily calorie budget, and you log food against it by searching, scanning a package barcode or snapping a photo with its Smart Camera feature. It also tracks water, macros and exercise, connects to Apple Health and Google Fit, and sends progress reports by email. The app is made by FitNow, Inc., part of Ziff Davis, and has been around since 2008. A free tier covers the core calorie tracking; a Premium subscription unlocks extra goals and more detailed insights. It runs on iPhone and Android, with a web log-in. The trade-off: the focus is squarely on losing weight, so people tracking for muscle gain or micronutrients will find less here than in Cronometer, and many of the more useful planning features sit behind Premium.
Best for: People who want a simple daily calorie budget for losing weight.
Pros and cons
What works
- Clear daily calorie budget tied to a weight goal
- Barcode scanner and photo-based food logging
- Water and macro tracking
- Connects to Apple Health and Google Fit
Why people leave
- Built mainly for weight loss, less for other goals
- Less micronutrient detail than Cronometer
- Many planning features need Premium
Lose It! vs MacroFactor, MyFitnessPal and Cronometer
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Lose It! | MacroFactor | MyFitnessPal | Cronometer |
|---|---|---|---|---|
| Pricing | Free plan + paid | Paid | Free plan + paid | Free plan + paid |
| Verified price | — | $71.99 per year | — | $4.99 a month, billed annually at $59.99 |
| Free plan | Yes | No (free trial only) | Yes | Calories, macros, vitamins and minerals |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | iOS, Android, Web | iOS, Android | iOS, Android, Web | Web, iOS, Android |
Top Lose It! alternatives
See all 7- 1MacroFactor72.5
Adjusts your calorie target weekly from your real weight trend, with no ads and a fast food logger.
- 2MyFitnessPal68.8
A bigger food database and more device integrations for the same kind of tracking.
- 3Cronometer64.8
Much more nutrient detail and verified data, with free barcode scanning.
- 4
Yazio61.8Adds intermittent fasting plans and thousands of recipes to calorie tracking.
- 5
Lifesum59.4Diet plans like keto and high-protein built in, with a friendlier meal-rating approach than plain calorie counting.
Why people left Lose It!
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Lose It!, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Lose It!
Lose It!: common questions
What is Lose It!?
Lose It!: Weight-loss app that sets a daily calorie budget and logs food by search, barcode or photo. Best for people who want a simple daily calorie budget for losing weight. Available for iOS, Android and Web.
Is Lose It! free?
Lose It! has a free plan and paid plans.
Is Lose It! open source?
No, Lose It! is not open source.
What platforms does Lose It! run on?
Lose It! is available for iOS, Android and Web.
What are the best alternatives to Lose It!?
The highest-ranked Lose It! alternatives right now are MacroFactor, MyFitnessPal and Cronometer. See the full ranked list for pricing, platforms and verified facts.
Lose It! vs MacroFactor: what's the difference?
Lose It! is free with paid plans; MacroFactor is a paid product. Only Lose It! runs on Web.