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Puzzle

AI-assisted accounting software for startups and small businesses, with optional full-service bookkeeping.

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About Puzzle

Puzzle is a US accounting product that began as a general ledger for venture-backed startups and now targets small businesses and the accounting firms that serve them. It connects to bank, card and payment tools such as Stripe, Mercury, Ramp, Brex and Gusto, categorises most transactions automatically, and keeps cash and accrual views side by side, with automation for prepaid expenses, fixed assets and revenue. You can run the books yourself or have Puzzle's accounting service or a partner firm do it on the same platform. Puzzle also offers an MCP connection so assistants such as Claude and ChatGPT can query your books. Pricing is a monthly subscription in tiers with a discount for yearly billing and a free trial. It runs in the browser. It is younger than QuickBooks and Xero, with fewer integrations outside the startup tool stack and fewer accountants who know it.

Best for: US startups and small businesses whose finance stack is Stripe, Mercury, Ramp and Gusto.

Pros and cons

What works

  • Automatic categorisation of most transactions
  • Cash and accrual views together
  • Optional bookkeeping service on the same platform

Why people leave

  • US-focused
  • Fewer integrations outside the startup tool stack
  • Younger product with a smaller accountant network

Top Puzzle alternatives

See all 4
  1. 1Digits logo
    Digits

    Another AI-first ledger aimed at startups and small businesses.

    66.5
  2. 2QuickBooks Online logo
    QuickBooks Online

    The incumbent most US accountants and tools support.

    62.6
  3. 3Xero logo
    Xero

    Mature cloud accounting with a much larger app marketplace.

    59.6
  4. 4Zoho Books logo
    Zoho Books

    Lower-cost books with automation and a free plan.

    57.2

Why people left Puzzle

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Reviews

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Puzzle: common questions

Is Puzzle free?

No, Puzzle is a paid product. Starting price: $30/month (Starter) (checked on Puzzle's own site).

Is Puzzle open source?

No, Puzzle is not open source.

What platforms does Puzzle run on?

Puzzle is available for Web.

What are the best alternatives to Puzzle?

The highest-ranked Puzzle alternatives right now are Digits, QuickBooks Online and Xero. See the full ranked list for pricing, platforms and verified facts.

See all 4 Puzzle alternatives