Yotpo
Ecommerce platform for product reviews, user content and loyalty programs.
Updated · AppBreakup editorial · Web
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About Yotpo
Yotpo is an ecommerce marketing platform best known for product reviews and loyalty programs. Its Reviews & UGC product sends automatic review requests by email and SMS, collects photo and video reviews, and displays them in on-site widgets, star ratings and carousels; higher tiers add Google seller ratings, AI review summaries, retail syndication and translation. A separate Loyalty & Referrals product runs points, VIP tiers and refer-a-friend programs, and the two can be bought together. Yotpo has also added tools aimed at how AI search ranks products. It suits mid-sized and larger direct-to-consumer brands, mostly on Shopify, that want reviews and retention under one vendor with account management. Pricing is based on monthly order volume: there is a basic free tier, published starter prices for smaller stores, and custom quotes for Premium and Enterprise. Existing reviews can be imported when switching. It is a web service that plugs into the store's storefront and admin.
Best for: Growing DTC brands wanting reviews and a loyalty program from one vendor.
Yotpo pricing (checked Nov 8, 2026)
Each line is quoted from Yotpo's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Reviews Starter | $89/month, up to 500 orders | Nov 8, 2026 | yotpo.com |
Pros and cons
What works
- Reviews and loyalty programs that work together
- Review requests by both email and SMS
- Imports reviews from other apps when switching
- Retail syndication and enterprise features on higher tiers
Why people leave
- Prices rise steeply with order volume compared with Judge.me
- Premium and Enterprise tiers are quote-only
- AI review summaries and translations need the Premium tier
Yotpo vs Judge.me
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Yotpo | Judge.me |
|---|---|---|
| Pricing | Free plan + paid | Free plan + paid |
| Verified price | — | $15/month |
| Free plan | Yes | Yes, free forever |
| Open source | No | No |
| Self-hostable | No | No |
| Platforms | Web | Web |
Top Yotpo alternatives
See all 1- 1
Judge.me62.6Far cheaper flat pricing for stores that mainly need reviews.
Why people left Yotpo
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Reviews
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Yotpo: common questions
What is Yotpo?
Yotpo: Ecommerce platform for product reviews, user content and loyalty programs. Best for growing DTC brands wanting reviews and a loyalty program from one vendor. Available for Web.
Is Yotpo free?
Yotpo has a free plan and paid plans.
How much does Yotpo cost?
Yotpo is free with paid plans. Reviews Starter: $89/month, up to 500 orders. Checked on Yotpo's own site, November 2026.
Is Yotpo open source?
No, Yotpo is not open source.
What platforms does Yotpo run on?
Yotpo is available for Web.
What are the best alternatives to Yotpo?
The highest-ranked Yotpo alternatives right now are Judge.me. See the full ranked list for pricing, platforms and verified facts.
Yotpo vs Judge.me: what's the difference?
Both Yotpo and Judge.me are free with paid plans. Both run on Web.