Best customer data platforms
Tools that collect customer events from websites and apps, unify them into profiles and send them to analytics, marketing and warehouse tools.
5 apps, ordered by visits from AppBreakup and how often our research lists each one as an alternative. Open any app to see its alternatives.
All customer data platforms
- Alternatives to Segment
Twilio's customer data platform for collecting events and routing them to other tools.
Free plan + paidWeb - Alternatives to RudderStack
Warehouse-first customer data platform and Segment alternative, with a self-hosted option.
Free plan + paidWeb, Self-hosted - Alternatives to Hightouch
Reverse ETL and composable CDP that syncs customer data from your warehouse into marketing and sales tools.
Free plan + paidWeb - Alternatives to Snowplow
Behavioural event tracking pipeline that validates and enriches data and delivers it to your own warehouse.
PaidSelf-hostableWeb, Self-hosted - Alternatives to Census
Census
AcquiredReverse ETL tool that syncs warehouse data into CRMs and marketing apps, now Fivetran Activations
Free plan + paidWeb
Our picks by need
Common questions
What are the best customer data platforms?
Based on how often our research lists them as alternatives and visits from AppBreakup, the leading customer data platforms right now are Segment, RudderStack, Hightouch, Snowplow and Census.
Are there free customer data platforms?
Yes. Segment (free plan + paid), RudderStack (free plan + paid), Hightouch (free plan + paid) and Census (free plan + paid) have a free option, out of 4 free or freemium apps we track.
Which customer data platforms are open source?
None of the apps in this category is open source.