Hightouch
Reverse ETL and composable CDP that syncs customer data from your warehouse into marketing and sales tools.
Updated · AppBreakup editorial · Web
Is Hightouch free?
Free plan, plus paid plans
- Free plan:
- Up to 2 active syncs
Checked on Hightouch's site Nov 8, 2026
Switch from Hightouch to
All 4
SegmentFree plan + paid
RudderStackStarting price: Growth from $265 a month (1M events)
FivetranStarting price: Usage-based; $5 monthly base charge per standard connection
- Verified facts
- 5 of 5
- Alternatives ranked
- 4
- Approved reviews
- 0
- Visits sent from here
- 0
About Hightouch
Hightouch sends data the other way from a typical pipeline: it reads customer and product data already sitting in a warehouse such as Snowflake, BigQuery or Databricks and syncs it into tools like Salesforce, HubSpot, Google Ads and Facebook Ads. This is often called reverse ETL. On top of that core it sells a "composable CDP": audience building for marketers, identity resolution, event collection, ad match-rate boosting and real-time personalization, all working off the warehouse instead of a separate copy of customer data. Newer products add AI tools for generating ads and lifecycle campaigns. It connects to more than 300 tools. There is a free tier limited to two active syncs; paid plans are usage-based and quoted after a demo, with no per-tracked-user or per-seat limits. It fits companies that already keep a clean warehouse and want marketing teams to use that data without engineers building one-off integrations.
Best for: Companies with a data warehouse who want marketing and sales tools fed from it.
Hightouch pricing (checked Nov 8, 2026)
Each line is quoted from Hightouch's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free plan | Up to 2 active syncs | Nov 8, 2026 | hightouch.com |
| Pricing model | Usage-based, no MTU limits | Nov 8, 2026 | hightouch.com |
Pros and cons
What works
- Uses your warehouse as the single source of customer data
- Over 300 destinations including ad platforms and CRMs
- Unlimited user seats and no tracked-user limits
- Free tier to try reverse ETL
Why people leave
- Free tier is capped at two active syncs
- Paid pricing is only available after a sales demo
- Needs a well-modelled warehouse to be useful
Hightouch vs Segment, RudderStack and Fivetran
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Hightouch | Segment | RudderStack | Fivetran |
|---|---|---|---|---|
| Pricing | Free plan + paid | Free plan + paid | Free plan + paid | Free plan + paid |
| Verified price | — | — | Growth from $265 a month (1M events) | Usage-based; $5 monthly base charge per standard connection |
| Free plan | Up to 2 active syncs | Yes | Yes, 250K events/month | Yes |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web | Web | Web, Self-hosted | Web |
Top Hightouch alternatives
See all 4- 1Segment68.8
A traditional CDP that collects events directly from apps, for teams without a warehouse-first setup.
- 2RudderStack64.8
Open-source, warehouse-native event collection and reverse ETL that can be self-hosted.
- 3Fivetran51.2
Fivetran now sells reverse ETL as well, so one vendor can cover loading and activation.
- 4
Census42.3Reverse ETL with an audience builder, sold together with Fivetran ingestion on one bill.
Why people left Hightouch
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Hightouch, review the app you switched to and tell us why.
Reviews
No approved reviews yet. How we verify reviewers
Write a review of Hightouch
Hightouch: common questions
What is Hightouch?
Hightouch: Reverse ETL and composable CDP that syncs customer data from your warehouse into marketing and sales tools. Best for companies with a data warehouse who want marketing and sales tools fed from it. Available for Web.
Is Hightouch free?
Hightouch has a free plan and paid plans. Free plan: Up to 2 active syncs (checked on Hightouch's own site).
How much does Hightouch cost?
Hightouch is free with paid plans. Free plan: Up to 2 active syncs; Pricing model: Usage-based, no MTU limits. Checked on Hightouch's own site, November 2026.
Is Hightouch open source?
No, Hightouch is not open source.
What platforms does Hightouch run on?
Hightouch is available for Web.
What are the best alternatives to Hightouch?
The highest-ranked Hightouch alternatives right now are Segment, RudderStack and Fivetran. See the full ranked list for pricing, platforms and verified facts.
Hightouch vs Segment: what's the difference?
Both Hightouch and Segment are free with paid plans. Both run on Web.