Snowplow
Behavioural event tracking pipeline that validates and enriches data and delivers it to your own warehouse.
Updated · AppBreakup editorial · Web, Self-hosted
Is Snowplow free?
No, it's a paid product
- Free trial:
- 14 days, no credit card
Checked on Snowplow's site Nov 8, 2026
6 alternatives with a free optionSwitch from Snowplow to
All 6
SegmentFree plan + paid
AmplitudePlus plan: From $0, scales with event volume
RudderStackStarting price: Growth from $265 a month (1M events)
- Verified facts
- 5 of 5
- Alternatives ranked
- 6
- Approved reviews
- 0
- Visits sent from here
- 0
About Snowplow
Snowplow collects behavioural event data from websites, mobile apps, servers and webhooks, checks every event against a schema, enriches it (for example with geolocation, campaign or user-agent data), and loads it into your own warehouse, lake or stream, such as Snowflake, Databricks, BigQuery, Redshift or Kafka. Unlike tools that store data in their own dashboards, Snowplow is built for data teams who want raw, well-structured event data they control, then model it with supplied dbt packages for web, mobile and ecommerce analytics. Newer features include real-time customer profiles (Signals) for personalisation and AI agents, event forwarding to other tools, and a tracking-plan editor. It began as an open-source project, but in 2024 the code moved to the Snowplow Limited Use License, so production use now needs a commercial plan: either a fully managed cloud product or a licensed self-hosted pipeline. Pricing is by quote, based mainly on event volume, after a 14-day free trial.
Best for: Data teams that want validated, raw event data in their own warehouse.
Snowplow pricing (checked Nov 8, 2026)
Each line is quoted from Snowplow's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free trial | 14 days, no credit card | Nov 8, 2026 | snowplow.io |
| Pricing basis | Monthly event volume, hosting, destinations | Nov 8, 2026 | snowplow.io |
Pros and cons
What works
- Schema validation catches bad tracking before it reaches the warehouse
- Data lands in your own warehouse or lake, not a vendor silo
- More than 20 trackers and webhooks plus ready-made dbt models
- Can run managed or self-hosted in your own cloud
Why people leave
- No longer open source for production use; licence is source-available
- Quote-based pricing with no permanent free tier
- Needs data engineering skills to model and use the data
Snowplow vs Segment, Amplitude and RudderStack
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Snowplow | Segment | Amplitude | RudderStack |
|---|---|---|---|---|
| Pricing | Paid | Free plan + paid | Free plan + paid | Free plan + paid |
| Verified price | — | — | — | Growth from $265 a month (1M events) |
| Free plan | No | Yes | Yes, 2M events/month | Yes, 250K events/month |
| Open source | No | No | No | No |
| Self-hostable | Yes | No | No | No |
| Platforms | Web, Self-hosted | Web | Web | Web, Self-hosted |
Top Snowplow alternatives
See all 6- 1Segment68.8
Easier to set up with hundreds of ready destinations, though data passes through Twilio's cloud.
- 2Amplitude65.0
Product analytics with built-in charts and funnels instead of building your own models.
- 3RudderStack64.8
Warehouse-first event pipeline with an open-source core and a free tier.
- 4
Hightouch61.8Pairs with warehouse data to sync audiences out to marketing and sales tools.
- 5
Mixpanel58.5Event analytics with dashboards out of the box, and warehouse sync if you want it.
Why people left Snowplow
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Snowplow, review the app you switched to and tell us why.
Reviews
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Snowplow: common questions
What is Snowplow?
Snowplow: Behavioural event tracking pipeline that validates and enriches data and delivers it to your own warehouse. Best for data teams that want validated, raw event data in their own warehouse. Available for Web, and you can host it yourself.
Is Snowplow free?
No, Snowplow is a paid product.
How much does Snowplow cost?
Snowplow is a paid product. Free trial: 14 days, no credit card; Pricing basis: Monthly event volume, hosting, destinations. Checked on Snowplow's own site, November 2026.
Does Snowplow have a free trial or refund?
Free trial: 14 days, no credit card. Source: Snowplow's own site.
Is Snowplow open source?
No, Snowplow is not open source.
What platforms does Snowplow run on?
Snowplow is available for Web and Self-hosted.
What are the best alternatives to Snowplow?
The highest-ranked Snowplow alternatives right now are Segment, Amplitude and RudderStack. See the full ranked list for pricing, platforms and verified facts.
Snowplow vs Segment: what's the difference?
Snowplow is a paid product; Segment is free with paid plans. Both run on Web.