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RudderStack

Warehouse-first customer data platform and Segment alternative, with a self-hosted option.

Free plan + paidCustomer data platforms

Updated · AppBreakup editorial · Web, Self-hosted

Visit RudderStackSee 6 alternatives

Is RudderStack free?

Free plan, plus paid plans

Starting price:
Growth from $265 a month (1M events)
Free plan:
Yes, 250K events/month

Checked on RudderStack's site Nov 8, 2026

Full RudderStack pricing and plans

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About RudderStack

RudderStack collects event data from websites, mobile apps and servers and routes it to analytics and marketing tools and to data warehouses, much like Segment, whose tracking API it is compatible with. Its pitch is warehouse-first: your Snowflake, BigQuery, Redshift or Databricks warehouse is treated as the source of truth, with identity resolution and customer profiles built on top of it. It also offers JavaScript transformations on events in flight, tracking plans and data quality checks, consent and bot filtering, and reverse ETL from the warehouse back into business tools. The hosted service has a free tier by event volume, a Growth plan priced on monthly events and an enterprise tier with HIPAA support. The core data plane is also available as source-available self-hosted software under the Elastic License 2.0. It suits data engineering teams that want control over their customer data.

Best for: Data teams that want Segment-style event pipelines built around their own warehouse.

RudderStack pricing (checked Nov 8, 2026)

Each line is quoted from RudderStack's own site, with the page it came from.

Plan or termWhat it saysCheckedSource
Free planYes, 250K events/monthNov 8, 2026rudderstack.com
Starting priceGrowth from $265 a month (1M events)Nov 8, 2026rudderstack.com
Free trial30 days (Growth)Nov 8, 2026rudderstack.com
Enterprise planCustom pricingNov 8, 2026rudderstack.com
Full RudderStack pricing and cheaper alternatives

Pros and cons

What works

  • Segment-compatible APIs make migration straightforward
  • Free tier of 250K events a month
  • Self-hosted data plane available
  • In-flight transformations and reverse ETL included

Why people leave

  • Self-hosted version is source-available (Elastic License 2.0), not open source
  • Fewer destinations than Segment
  • Profiles and identity features require the enterprise tier

RudderStack vs Segment, PostHog and Hightouch

From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.

AttributeRudderStackSegmentPostHogHightouch
PricingFree plan + paidFree plan + paidFree plan + paidFree plan + paid
Verified priceGrowth from $265 a month (1M events)———
Free planYes, 250K events/monthYesYesUp to 2 active syncs
Open sourceNoNoYesNo
Self-hostableNoNoYesNo
PlatformsWeb, Self-hostedWebWeb, Self-hostedWeb

Top RudderStack alternatives

See all 6
  1. 1Segment logo
    Segment

    The market leader with the largest destination catalog and built-in audiences.

    68.8
  2. 2PostHog logo
    PostHog

    Pipeline plus product analytics in one open-source tool, often enough for startups.

    67.6
  3. 3Hightouch logo
    Hightouch

    Warehouse-first like RudderStack, with stronger reverse ETL and audience syncing to ad and CRM tools.

    59.4
  4. 4Amplitude logo
    Amplitude

    Collects events once for analytics and its CDP features, then syncs cohorts out to marketing tools.

    59.3
  5. 5Customer.io logo
    Customer.io

    Its Data Pipelines take Segment-style events and route them, plus built-in email, push and SMS messaging.

    50.0

Why people left RudderStack

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from RudderStack, review the app you switched to and tell us why.

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RudderStack: common questions

What is RudderStack?

RudderStack: Warehouse-first customer data platform and Segment alternative, with a self-hosted option. Best for data teams that want Segment-style event pipelines built around their own warehouse. Available for Web, and you can host it yourself.

Is RudderStack free?

RudderStack has a free plan and paid plans. Free plan: Yes, 250K events/month (checked on RudderStack's own site).

How much does RudderStack cost?

RudderStack is free with paid plans. Free plan: Yes, 250K events/month; Starting price: Growth from $265 a month (1M events); Free trial: 30 days (Growth); Enterprise plan: Custom pricing. Checked on RudderStack's own site, November 2026.

Does RudderStack have a free trial or refund?

Free trial: 30 days (Growth). Source: RudderStack's own site.

Is RudderStack open source?

No, RudderStack is not open source. Open-source alternatives include PostHog.

What platforms does RudderStack run on?

RudderStack is available for Web and Self-hosted.

What are the best alternatives to RudderStack?

The highest-ranked RudderStack alternatives right now are Segment, PostHog and Hightouch. See the full ranked list for pricing, platforms and verified facts.

RudderStack vs Segment: what's the difference?

Both RudderStack and Segment are free with paid plans. Both run on Web.

See all 6 RudderStack alternatives