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ActiveCampaign alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave ActiveCampaign: no free plan, and pricier than simpler newsletter tools. We ranked 6 alternatives by how directly each one replaces ActiveCampaign, then by reviews, real visits and how recently each app's facts were checked against its own website. GetResponse currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1GetResponse logoGetResponseFree plan + paidNoWeb, iOS, Android3 of 366.5
2HubSpot Marketing Hub logoHubSpot Marketing HubFree plan + paidNoWeb, iOS, Android3 of 362.6
3Brevo logoBrevoFree plan + paidNoWeb, iOS, Android4 of 459.6
4Klaviyo logoKlaviyoFree plan + paidNoWeb, iOS, Android3 of 357.2
5Mautic logoMauticOpen sourceYesSelf-hosted, Web3 of 355.3
6Keap logoKeapPaidNoWeb, iOS, Android3 of 346.8
  1. GetResponse logo

    1. GetResponseTop pick

    Best for: Marketers who want email, landing pages, funnels and webinars in one subscription

    Free plan + paidWeb, iOS, Android

    66.5

    score / 100

    Why switch from ActiveCampaign

    Similar automation plus webinars and funnels, often at lower prices.

    Pros

    • Unlimited sends on paid plans
    • Funnels, webinars and courses built in
    • Solid automation builder

    Cons

    • Busy interface with many modules
    • Webinars and advanced tools only on higher tiers
    • Prices rise with list size
    Visit GetResponse Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is GetResponse a good ActiveCampaign alternative?

    Verified facts

    3 of 3 verified
    Starter price
    $19/month (monthly billing)
    Checked Oct 25, 2026getresponse.com(opens source in a new tab)
    Marketer price
    $59/month (monthly billing)
    Checked Oct 25, 2026getresponse.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026getresponse.com(opens source in a new tab)
  2. HubSpot Marketing Hub logo

    2. HubSpot Marketing Hub

    Best for: Companies that want marketing, sales and service on one CRM platform

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from ActiveCampaign

    A full marketing suite tied to HubSpot's free CRM, for larger teams.

    Pros

    • Email, forms, ads and automation on one shared CRM
    • Strong attribution and reporting
    • Free tools to start

    Cons

    • Automated workflows need the costly Professional tier
    • Pricing grows with marketing contacts and seats
    • More than a pure email tool for small senders
    Visit HubSpot Marketing Hub Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is HubSpot Marketing Hub a good ActiveCampaign alternative?

    Verified facts

    3 of 3 verified
    Free trial
    14 days
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Automated emails
    Professional or Enterprise only
    Checked Oct 25, 2026knowledge.hubspot.com(opens source in a new tab)
    AI writing
    AI subject lines and email copy
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
  3. Brevo logo

    3. Brevo

    Best for: Businesses with large contact lists that want email, SMS and a CRM in one place

    Free plan + paidWeb, iOS, Android

    59.6

    score / 100

    Why switch from ActiveCampaign

    Cheaper automation and CRM priced by email volume.

    Pros

    • Priced by emails sent, not contacts stored
    • Email, SMS, WhatsApp and transactional email together
    • Free plan with daily sending allowance

    Cons

    • Free plan has a daily send limit and branding
    • Editor and templates less polished than some rivals
    • SMS credits cost extra
    Visit Brevo Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Brevo a good ActiveCampaign alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 300 emails per day
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Free plan terms
    Free forever, no card needed
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Starter volume
    From 5,000 emails per month
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Transactional messaging
    Email, SMS and WhatsApp via SMTP and API
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
  4. Klaviyo logo

    4. Klaviyo

    Best for: Ecommerce brands that want automation driven by purchase and browsing data

    Free plan + paidWeb, iOS, Android

    57.2

    score / 100

    Why switch from ActiveCampaign

    Better ecommerce data and revenue reporting for online stores.

    Pros

    • Deep ecommerce data, segmentation and predictive metrics
    • Strong pre-built flows for carts, browsing and win-back
    • Revenue reporting per campaign and flow

    Cons

    • Expensive for large lists
    • Overkill for non-ecommerce businesses
    • Steep learning curve
    Visit Klaviyo Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Klaviyo a good ActiveCampaign alternative?

    Verified facts

    3 of 3 verified
    Free plan
    250 profiles, 500 emails/month
    Checked Oct 25, 2026klaviyo.com(opens source in a new tab)
    Free plan channels
    Email, SMS, Customer Hub, reporting
    Checked Oct 25, 2026klaviyo.com(opens source in a new tab)
    Free plan mobile messaging
    $5 of SMS/mobile messages per month
    Checked Oct 25, 2026klaviyo.com(opens source in a new tab)
  5. Mautic logo

    5. Mautic

    Best for: Organisations that want full marketing automation without per-contact fees

    Open sourceSelf-hostableSelf-hosted, Web

    55.3

    score / 100

    Why switch from ActiveCampaign

    Open-source marketing automation you can self-host to avoid per-contact fees.

    Pros

    • Free, open source and self-hosted
    • Full automation with lead scoring and multi-channel campaigns
    • No per-contact pricing

    Cons

    • Setup and upgrades need technical skill
    • Interface less polished than commercial tools
    • Deliverability is your responsibility
    Visit Mautic Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Mautic a good ActiveCampaign alternative?

    Verified facts

    3 of 3 verified
    Open source
    Yes
    Checked Oct 25, 2026mautic.org(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026mautic.org(opens source in a new tab)
    Users
    40,000+ companies
    Checked Oct 25, 2026mautic.org(opens source in a new tab)
  6. Keap logo

    6. Keap

    Best for: Small service businesses wanting CRM and marketing automation in one tool

    PaidWeb, iOS, Android

    46.8

    score / 100

    Why switch from ActiveCampaign

    Combines CRM, automation, invoicing and payments for service businesses.

    Pros

    • Visual automation builder for follow-ups and campaigns
    • Invoices, payments and appointments built in
    • Long track record with small-business marketers

    Cons

    • Expensive compared with simple CRMs
    • Prices scale with contact count
    • Sales pipeline tools are lighter than dedicated CRMs
    Visit Keap Details and reviews
    How this score is calculated
    Editorial fit ×0.334
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Keap a good ActiveCampaign alternative?

    Verified facts

    3 of 3 verified
    Starting price
    $299/month
    Checked Oct 25, 2026keap.com(opens source in a new tab)
    Owner
    Thryv
    Checked Oct 25, 2026keap.com(opens source in a new tab)
    Mobile app availability
    U.S., Australia and other listed countries
    Checked Oct 25, 2026keap.com(opens source in a new tab)

The best ActiveCampaign alternative for…

The highest-ranked app in this list for each need.

GetResponse logo

Best ActiveCampaign alternative for most people

GetResponse

Similar automation plus webinars and funnels, often at lower prices.

Mautic logo

Best ActiveCampaign alternative for a free option

Mautic

Open-source marketing automation you can self-host to avoid per-contact fees.

HubSpot Marketing Hub logo

Best ActiveCampaign alternative for a free plan you can upgrade

HubSpot Marketing Hub

A full marketing suite tied to HubSpot's free CRM, for larger teams.

Mautic logo

Best ActiveCampaign alternative for open source

Mautic

Open-source marketing automation you can self-host to avoid per-contact fees.

Mautic logo

Best ActiveCampaign alternative for self-hosting

Mautic

Open-source marketing automation you can self-host to avoid per-contact fees.

Brevo logo

Best ActiveCampaign alternative for iPhone and Android

Brevo

Cheaper automation and CRM priced by email volume.

Klaviyo logo

Best ActiveCampaign alternative for working in the browser

Klaviyo

Better ecommerce data and revenue reporting for online stores.

ActiveCampaign alternatives: common questions

What is the best alternative to ActiveCampaign?

GetResponse ranks first right now. Similar automation plus webinars and funnels, often at lower prices. HubSpot Marketing Hub and Brevo follow it in our ranking.

Is there a free alternative to ActiveCampaign?

Yes. GetResponse (free plan + paid), HubSpot Marketing Hub (free plan + paid), Brevo (free plan + paid) and Klaviyo (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to ActiveCampaign?

Yes: Mautic. Mautic can also be self-hosted.

Why do people switch from ActiveCampaign?

The complaints we hear most: no free plan; pricier than simpler newsletter tools; many options make it complex for small teams.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces ActiveCampaign, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.