Klaviyo

Email and SMS marketing for online stores, built on detailed customer and purchase data.

Verified facts: 3 of 3
Alternatives ranked: 6
Approved reviews: 0
Visits sent from here: 0

About Klaviyo

Klaviyo is the dominant email and SMS platform for ecommerce brands, especially those on Shopify. It pulls in orders, browsing and product catalogue data and uses it for segmentation, predictive metrics such as expected next order date and lifetime value, product recommendations, and automated flows for abandoned carts, browse abandonment, post-purchase and win-back. Reporting ties campaigns directly to revenue. It has grown into a broader B2C CRM with mobile push, WhatsApp, reviews, a customer hub and AI agents. A free plan covers a small number of profiles and monthly emails; paid plans are priced by active profiles, with SMS billed separately, and costs can climb steeply for large lists. It is more than most non-ecommerce businesses need, and the interface takes time to learn. For stores that want revenue-driven automation, it is the benchmark others are compared with.

Best for: Ecommerce brands that want automation driven by purchase and browsing data.

What works

Deep ecommerce data, segmentation and predictive metrics
Strong pre-built flows for carts, browsing and win-back
Revenue reporting per campaign and flow

Why people leave

Expensive for large lists
Overkill for non-ecommerce businesses
Steep learning curve

Top Klaviyo alternatives

See all 6

1
Omnisend
Similar ecommerce flows and SMS at a lower price, with free migration.
66.5
2
Mailchimp
Cheaper for small stores that don't need predictive analytics.
62.6
3
ActiveCampaign
Strong automation and CRM for businesses that sell more than products.
59.6
4
Customer.io
Data-driven messaging better suited to apps and subscription products.
57.2
5
MailerLite
A much cheaper option with basic ecommerce integrations.
55.3

Why people left Klaviyo

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Klaviyo: common questions

Is Klaviyo free?

Klaviyo has a free plan and paid plans. Free plan: 250 profiles, 500 emails/month (checked on Klaviyo's own site).

Is Klaviyo open source?

No, Klaviyo is not open source.

What platforms does Klaviyo run on?

Klaviyo is available for Web, iOS and Android.

What are the best alternatives to Klaviyo?

The highest-ranked Klaviyo alternatives right now are Omnisend, Mailchimp and ActiveCampaign. See the full ranked list for pricing, platforms and verified facts.

See all 6 Klaviyo alternatives

Klaviyo facts

3 of 3 verified

Free plan: 250 profiles, 500 emails/month; Checked Oct 25, 2026klaviyo.com(opens source in a new tab); “Free plan highlights Up to 250 profiles 500 emails/month”
Free plan channels: Email, SMS, Customer Hub, reporting; Checked Oct 25, 2026klaviyo.com(opens source in a new tab); “get started at no cost with email marketing sends, text messages, Customer Hub, and built-in reporting.”
Free plan mobile messaging: $5 of SMS/mobile messages per month; Checked Oct 25, 2026klaviyo.com(opens source in a new tab); “500 emails/month $5 of mobile messages/month”