Keap

A small-business CRM combined with marketing automation, payments and texting.

Verified facts: 3 of 3
Alternatives ranked: 5
Approved reviews: 0
Visits sent from here: 0

About Keap

Keap, formerly Infusionsoft, combines a CRM with email marketing automation, a visual campaign builder, landing pages, appointments, invoices and payments, plus business phone lines and texting in supported countries. It is aimed at small service businesses and coaches who want follow-up sequences, lead capture and sales pipelines in one system rather than several tools wired together. Keap is now part of Thryv, which acquired it in 2024. The automation builder is capable, and the product has a long history with small-business marketers. The downsides are cost and complexity: plans start well above most simple CRMs, prices scale with the number of contacts, and the full feature set takes time to learn. Sales pipeline features are lighter than in dedicated sales CRMs. It is sold on monthly or annual plans with a free trial. It runs in the browser with a mobile app available in a limited set of countries. It suits small businesses that want marketing automation and CRM together.

Best for: Small service businesses wanting CRM and marketing automation in one tool.

What works

Visual automation builder for follow-ups and campaigns
Invoices, payments and appointments built in
Long track record with small-business marketers

Why people leave

Expensive compared with simple CRMs
Prices scale with contact count
Sales pipeline tools are lighter than dedicated CRMs

Top Keap alternatives

See all 5

1
HubSpot CRM
Free CRM with marketing automation available as you grow.
66.5
2
Zoho CRM
CRM with automation at a much lower starting price.
62.6
3
Nutshell
Sales CRM with built-in email marketing for small teams.
59.6
4
Bitrix24
All-in-one CRM with marketing tools and a free plan.
57.2
5
Pipedrive
Focused sales pipeline CRM if you don't need marketing automation.
55.3

Why people left Keap

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Keap: common questions

Is Keap free?

No, Keap is a paid product. Starting price: $299/month (checked on Keap's own site).

Is Keap open source?

No, Keap is not open source.

What platforms does Keap run on?

Keap is available for Web, iOS and Android.

What are the best alternatives to Keap?

The highest-ranked Keap alternatives right now are HubSpot CRM, Zoho CRM and Nutshell. See the full ranked list for pricing, platforms and verified facts.

See all 5 Keap alternatives