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ActiveCampaign

Marketing automation and email platform with a visual workflow builder and built-in CRM.

PaidEmail marketing tools
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About ActiveCampaign

ActiveCampaign is known for its automation builder, which lets you create detailed multi-step journeys with branching on behaviour, tags, custom fields, site visits and deal stages. Email campaigns, landing pages, forms, SMS, WhatsApp and a sales CRM with pipelines and lead scoring all sit in the same account, so marketing and sales can work from one contact record. Recent plans add AI features for writing content and building automations. Pricing is per contact count and plan tier (Starter, Plus, Pro and Enterprise), with monthly send limits tied to your contacts and extra user seats on higher plans. There is a free trial but no free plan. It costs more than MailerLite or Brevo, and the number of options can overwhelm small teams; the email editor is functional rather than beautiful. Businesses that rely on nurture sequences and need marketing automation to feed a sales pipeline get the most out of it.

Best for: Small and mid-sized businesses that rely on complex automated nurture sequences.

Pros and cons

What works

  • One of the most flexible automation builders available
  • Built-in CRM, lead scoring and pipelines
  • Large library of integrations and automation recipes

Why people leave

  • No free plan
  • Pricier than simpler newsletter tools
  • Many options make it complex for small teams

Top ActiveCampaign alternatives

See all 6
  1. 1GetResponse logo
    GetResponse

    Similar automation plus webinars and funnels, often at lower prices.

    66.5
  2. 2HubSpot Marketing Hub logo
    HubSpot Marketing Hub

    A full marketing suite tied to HubSpot's free CRM, for larger teams.

    62.6
  3. 3Brevo logo
    Brevo

    Cheaper automation and CRM priced by email volume.

    59.6
  4. 4Klaviyo logo
    Klaviyo

    Better ecommerce data and revenue reporting for online stores.

    57.2
  5. 5Mautic logo
    Mautic

    Open-source marketing automation you can self-host to avoid per-contact fees.

    55.3

Why people left ActiveCampaign

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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ActiveCampaign: common questions

Is ActiveCampaign free?

No, ActiveCampaign is a paid product. Plus plan allowance: 10,000 sends/month at 1,000 contacts (checked on ActiveCampaign's own site).

Is ActiveCampaign open source?

No, ActiveCampaign is not open source. Open-source alternatives include Mautic.

What platforms does ActiveCampaign run on?

ActiveCampaign is available for Web, iOS and Android.

What are the best alternatives to ActiveCampaign?

The highest-ranked ActiveCampaign alternatives right now are GetResponse, HubSpot Marketing Hub and Brevo. See the full ranked list for pricing, platforms and verified facts.

See all 6 ActiveCampaign alternatives