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Attio alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Attio: you must design the data structure yourself, and fewer ready-made integrations than older CRMs. We ranked 6 alternatives by how directly each one replaces Attio, then by reviews, real visits and how recently each app's facts were checked against its own website. folk currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1folk logofolkPaidNoWeb, Browser extension, iOS +14 of 466.5
2HubSpot CRM logoHubSpot CRMFree plan + paidNoWeb, iOS, Android +15 of 559.6
3Close logoClosePaidNoWeb, macOS, Windows +24 of 457.2
4Notion logoNotionFree plan + paidNoWeb, Windows, macOS +21 of 357.0
5SaSalesforce Sales CloudPaidNoWeb, iOS, Android4 of 455.3
  1. folk logo

    1. folkTop pick

    Best for: Founders, agencies and small teams managing networks and partnerships

    PaidWeb, Browser extension, iOS, Android

    66.5

    score / 100

    Why switch from Attio

    Simpler relationship CRM with less setup, good for small teams and agencies.

    Pros

    • Quick to learn with a spreadsheet-like interface
    • Imports contacts from LinkedIn, Gmail and WhatsApp
    • Built-in enrichment and email campaigns

    Cons

    • Custom objects and API access need the Premium plan
    • Basic forecasting and reporting
    • No free plan on the pricing page
    Visit folk Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is folk a good Attio alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $24 per member/month, billed yearly
    Checked Oct 25, 2026folk.app(opens source in a new tab)
    Premium plan
    $48 per member/month, billed yearly
    Checked Oct 25, 2026folk.app(opens source in a new tab)
    Integrations
    5,000+
    Checked Oct 25, 2026folk.app(opens source in a new tab)
    API
    Premium plan and up
    Checked Oct 25, 2026folk.app(opens source in a new tab)
  2. HubSpot CRM logo

    2. HubSpot CRM

    Best for: Small and mid-sized teams that want sales and marketing data in one easy CRM

    Free plan + paidWeb, iOS, Android, Browser extension

    59.6

    score / 100

    Why switch from Attio

    More built-in marketing and service features, and a free tier to start on.

    Pros

    • Free tier with no time limit covers the basics well
    • Sales, marketing and service activity on one contact timeline
    • Easy to set up without a consultant
    • Large integration marketplace

    Cons

    • Big price jump from Starter to Professional editions
    • Many automation features are locked to higher tiers
    • Less flexible data modelling than Salesforce
    Visit HubSpot CRM Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is HubSpot CRM a good Attio alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Yes, no expiration
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Credit card for free plan
    Not required
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Integrations
    2,000+ marketplace apps
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Customers
    306,000+ in 135+ countries
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    API
    Yes
    Checked Oct 25, 2026developers.hubspot.com(opens source in a new tab)
  3. Close logo

    3. Close

    Best for: Inside sales and outbound teams that make lots of calls and emails every day

    PaidWeb, macOS, Windows, iOS, Android

    57.2

    score / 100

    Why switch from Attio

    Better for teams whose day is mainly calls and outbound sequences.

    Pros

    • Calling, power dialer, SMS and sequences built in
    • Every call and email logs to the lead automatically
    • Fast, uncluttered interface for working through lists

    Cons

    • Weak for complex accounts and long enterprise deals
    • No free plan, and calling usage costs extra
    • Limited marketing features
    Visit Close Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Close a good Attio alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $9 per user/month billed annually ($19 monthly), Solo plan
    Checked Oct 25, 2026close.com(opens source in a new tab)
    Essentials plan
    $35 per user/month billed annually ($49 monthly)
    Checked Oct 25, 2026close.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Oct 25, 2026close.com(opens source in a new tab)
    Built-in dialer
    Yes, power dialer
    Checked Oct 25, 2026close.com(opens source in a new tab)
  4. Notion logo

    4. Notion

    Best for: Teams that want docs, wikis and simple databases in one place

    Free plan + paidWeb, Windows, macOS, iOS, Android

    57.0

    score / 100

    Why switch from Attio

    Some very early teams track deals in a Notion database before adopting a CRM.

    Pros

    • Flexible blocks and databases
    • Large template gallery
    • Strong sharing and permissions

    Cons

    • Needs an internet connection for most work
    • Large workspaces can feel slow
    Visit Notion Details and reviews
    How this score is calculated
    Editorial fit ×0.334
    Reviews ×0.363
    Clicks (90 days) ×0.15100
    Freshness ×0.1553
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Notion a good Attio alternative?

    Verified facts

    1 of 3 verified
    Free plan
    Yes
    Checked Oct 24, 2026notion.com(opens source in a new tab)
    Platforms
    Web, Windows, macOS, iOS, Android
    Not checked yetnotion.com(opens source in a new tab)
    Open source
    No
    Not checked yetnotion.com(opens source in a new tab)
  5. Sa

    5. Salesforce Sales Cloud

    Best for: Larger sales organisations that need deep customisation and an admin to run it

    PaidWeb, iOS, Android

    55.3

    score / 100

    Why switch from Attio

    For companies that need enterprise controls and a large ecosystem.

    Pros

    • Models almost any sales process with custom objects and flows
    • Largest ecosystem of integrations, consultants and trained admins
    • Strong forecasting, territory and permission controls

    Cons

    • Needs an admin or partner to set up and maintain well
    • Costs climb fast with higher editions and add-ons
    • Interface feels dense for small teams
    Visit Salesforce Sales Cloud Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Salesforce Sales Cloud a good Attio alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $25 per user/month (Starter Suite)
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    Pro Suite price
    $100 per user/month
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    Free trial
    30 days
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)
    AI add-on
    Agentforce for Sales from $125/user/month
    Checked Oct 25, 2026salesforce.com(opens source in a new tab)

The best Attio alternative for…

The highest-ranked app in this list for each need.

folk logo

Best Attio alternative for most people

folk

Simpler relationship CRM with less setup, good for small teams and agencies.

Twenty logo

Best Attio alternative for a free option

Twenty

Open-source CRM with a similar modern feel and custom objects, self-hostable.

HubSpot CRM logo

Best Attio alternative for a free plan you can upgrade

HubSpot CRM

More built-in marketing and service features, and a free tier to start on.

Twenty logo

Best Attio alternative for open source

Twenty

Open-source CRM with a similar modern feel and custom objects, self-hostable.

Twenty logo

Best Attio alternative for self-hosting

Twenty

Open-source CRM with a similar modern feel and custom objects, self-hostable.

Close logo

Best Attio alternative for Mac

Close

Better for teams whose day is mainly calls and outbound sequences.

Notion logo

Best Attio alternative for Windows

Notion

Some very early teams track deals in a Notion database before adopting a CRM.

Sa

Best Attio alternative for iPhone and Android

Salesforce Sales Cloud

For companies that need enterprise controls and a large ecosystem.

folk logo

Best Attio alternative for working in the browser

folk

Simpler relationship CRM with less setup, good for small teams and agencies.

Attio alternatives: common questions

What is the best alternative to Attio?

folk ranks first right now. Simpler relationship CRM with less setup, good for small teams and agencies. Twenty and HubSpot CRM follow it in our ranking.

Is there a free alternative to Attio?

Yes. Twenty (open source), HubSpot CRM (free plan + paid) and Notion (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Attio?

Yes: Twenty. Twenty can also be self-hosted.

Why do people switch from Attio?

The complaints we hear most: you must design the data structure yourself; fewer ready-made integrations than older CRMs; reporting and permission controls sit on paid tiers.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Attio, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.