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Aura alternatives: 7 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rankAll identity theft protection

Top picks

  • Incogni logo

    Best overall

    Incogni

    Starting price: $7.99/month billed annually

  • Bitdefender logo

    Best free option

    Bitdefender

    Total Security plan: $59.99 a year, 1 member, up to 5 devices

Common reasons people leave Aura: US only, and no free tier, and the best prices need annual billing. We ranked 7 alternatives by how directly each one replaces Aura, then by reviews, real visits and how recently each app's facts were checked against its own website. Incogni currently ranks first.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1Incogni logoIncogniPaid$7.99/month billed annuallyNoWeb5 of 554.4
2Bitdefender logoBitdefenderFree plan + paid$59.99 a year, 1 member, up to 5 devicesNoWindows, macOS, Android +18 of 852.6
3Credit Karma logoCredit KarmaFree—NoWeb, iOS, Android5 of 551.2
4DeleteMe logoDeleteMePaid—NoWeb5 of 550.0
5IdentityIQ logoIdentityIQPaid$8.49/month (Secure Basic, monthly)NoWeb, iOS, Android5 of 542.3
6Allstate Identity Protection logoAllstate Identity ProtectionPaid$3/month (Identity Restoration, individual)NoWeb, iOS, Android5 of 542.3
7Experian logoExperianFree plan + paid$24.99/month after a 7-day trialNoWeb, iOS, Android7 of 740.9
  1. Incogni logo

    1. IncogniTop pick

    Best for: People who want automated, recurring data broker removals at a low annual price

    PaidWeb

    54.4

    score / 100

    Why switch from Aura

    Cheaper if data broker removal is the main thing you want from Aura.

    Pros

    • Covers a long list of data brokers, including private ones that can't be scanned
    • Removal requests repeat automatically on a schedule
    • Family plans cover up to five people on one account
    • Unlimited tiers add custom removals from sites you report

    Cons

    • No free tier; you pay before seeing what it removes
    • Standard plan doesn't handle sites outside Incogni's own list
    • Monthly billing costs about twice as much as annual
    Visit Incogni Details and reviews
    How this score is calculated
    Editorial fit ×0.352
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Incogni a good Aura alternative?

    Verified facts

    5 of 5 verified
    Starting price
    $7.99/month billed annually
    Checked Nov 8, 2026incogni.com(opens source in a new tab)
    Brokers covered
    420+
    Checked Nov 8, 2026incogni.com(opens source in a new tab)
    Family plan
    You plus 4 others
    Checked Nov 8, 2026incogni.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Nov 8, 2026incogni.com(opens source in a new tab)
    Independent audit
    Assessed by Deloitte
    Checked Nov 8, 2026incogni.com(opens source in a new tab)
  2. Bitdefender logo

    2. Bitdefender

    Best for: Windows users who want a quiet, high-scoring free antivirus with an upgrade path

    Free plan + paidWindows, macOS, Android, iOS

    52.6

    score / 100

    Why switch from Aura

    Stronger standalone antivirus, with identity protection available in its top US bundle.

    Pros

    • Free Windows edition with no time limit and few alerts
    • Basic VPN included even in the free version
    • Total Security covers up to 10 devices across four platforms

    Cons

    • Free edition is Windows only
    • Free VPN is capped at 200 MB a day
    • Paid plans renew at a higher price than the first year
    Visit Bitdefender Details and reviews
    How this score is calculated
    Editorial fit ×0.346
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Bitdefender a good Aura alternative?

    Verified facts

    8 of 8 verified
    Free version
    Yes, Windows only
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    No time limit
    Yes
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    Free VPN allowance
    200 MB per day
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    Platforms (Total Security)
    Windows, macOS, Android, iOS; up to 10 devices
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    Total Security plan
    $59.99 a year, 1 member, up to 5 devices
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    Premium Security plan
    $79.99 a year
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    Antivirus Plus Multiplatform plan
    $29.99 a year, 3 devices
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
    Free plan
    Yes, Windows only, no time limit
    Checked Nov 8, 2026bitdefender.com(opens source in a new tab)
  3. Credit Karma logo

    3. Credit Karma

    Best for: US consumers who want free credit monitoring plus card and loan offers matched to their profile

    FreeWeb, iOS, Android

    51.2

    score / 100

    Why switch from Aura

    Free credit monitoring and alerts if you can do without insurance and device tools.

    Pros

    • Free credit scores, reports and monitoring alerts
    • Shows estimated Approval Odds before you apply for cards and loans
    • Free federal tax filing built in
    • Banking account with no monthly fees or minimums

    Cons

    • Paid by partners, so the app is full of product offers
    • Approval Odds are estimates, not a guarantee of approval
    • State tax filing costs extra
    Visit Credit Karma Details and reviews
    How this score is calculated
    Editorial fit ×0.341
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Credit Karma a good Aura alternative?

    Verified facts

    5 of 5 verified
    Founded
    2007
    Checked Nov 8, 2026creditkarma.com(opens source in a new tab)
    Members
    140 million+
    Checked Nov 8, 2026creditkarma.com(opens source in a new tab)
    Tax filing
    Free federal, $15 state
    Checked Nov 8, 2026creditkarma.com(opens source in a new tab)
    Banking fees
    No monthly fees
    Checked Nov 8, 2026creditkarma.com(opens source in a new tab)
    Lender offers
    30+ lenders
    Checked Nov 8, 2026creditkarma.com(opens source in a new tab)
  4. DeleteMe logo

    4. DeleteMe

    Best for: US residents who want human-led data broker removals with detailed progress reports

    PaidWeb

    50.0

    score / 100

    Why switch from Aura

    Dedicated, human-reviewed data broker removal for people mainly worried about exposure online.

    Pros

    • Privacy advisors handle opt-outs rather than a purely automated pipeline
    • Removes aliases, previous names and extra emails on every plan
    • Couple and family plans for two or four people
    • Free opt-out guides for do-it-yourself removals

    Cons

    • Main consumer plans are for US residents only
    • Billed per year or two years, with no monthly option on the main plans
    • Prices aren't shown in the page text without JavaScript, so comparing is harder
    Visit DeleteMe Details and reviews
    How this score is calculated
    Editorial fit ×0.338
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is DeleteMe a good Aura alternative?

    Verified facts

    5 of 5 verified
    In business since
    2010
    Checked Nov 8, 2026joindeleteme.com(opens source in a new tab)
    Owner
    Abine, Inc.
    Checked Nov 8, 2026joindeleteme.com(opens source in a new tab)
    Family plan
    Up to 4 people
    Checked Nov 8, 2026joindeleteme.com(opens source in a new tab)
    Availability
    U.S. residents only (main plans)
    Checked Nov 8, 2026joindeleteme.com(opens source in a new tab)
    First report
    Within 7 days
    Checked Nov 8, 2026joindeleteme.com(opens source in a new tab)
  5. IdentityIQ logo

    5. IdentityIQ

    Best for: US adults who want three-bureau credit reports and identity alerts from one subscription

    PaidWeb, iOS, Android

    42.3

    score / 100

    Why switch from Aura

    Credit-focused alternative with three-bureau reports and application monitoring on higher tiers.

    Pros

    • Four tiers, from basic alerts up to monthly three-bureau credit reports
    • Application and change-of-address monitoring beyond plain credit alerts
    • US-based restoration team and $1 million stolen-funds reimbursement on every plan
    • Optional VPN and antivirus add-on for up to 10 devices

    Cons

    • No free plan; even the entry tier is a paid subscription
    • Three-bureau monitoring and family cover only on the pricier tiers
    • Only useful for people with a US credit file
    Visit IdentityIQ Details and reviews
    How this score is calculated
    Editorial fit ×0.312
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is IdentityIQ a good Aura alternative?

    Verified facts

    5 of 5 verified
    Starting price
    $8.49/month (Secure Basic, monthly)
    Checked Nov 8, 2026identityiq.com(opens source in a new tab)
    Stolen funds reimbursement
    Up to $1 million
    Checked Nov 8, 2026identityiq.com(opens source in a new tab)
    Family protection
    Up to 10 dependents
    Checked Nov 8, 2026identityiq.com(opens source in a new tab)
    VPN add-on
    Up to 10 devices
    Checked Nov 8, 2026identityiq.com(opens source in a new tab)
    Owner
    IDIQ
    Checked Nov 8, 2026identityiq.com(opens source in a new tab)
  6. Allstate Identity Protection logo

    6. Allstate Identity Protection

    Best for: US families and employees who want identity monitoring with low per-person family pricing

    PaidWeb, iOS, Android

    42.3

    score / 100

    Why switch from Aura

    Cheaper restoration-only and family plans covering up to 10 members, from a large insurer.

    Pros

    • Restoration-only plan for people who just want recovery help
    • Family plans cover you plus up to 10 members
    • Top tier adds three-bureau credit monitoring and kids' online safety tools
    • Often available free or discounted as a workplace benefit

    Cons

    • Three-bureau credit monitoring is limited to the most expensive Blue plan
    • Free trial requires a credit card and renews automatically
    • Coverage is designed for US residents only
    Visit Allstate Identity Protection Details and reviews
    How this score is calculated
    Editorial fit ×0.312
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Allstate Identity Protection a good Aura alternative?

    Verified facts

    5 of 5 verified
    Starting price
    $3/month (Identity Restoration, individual)
    Checked Nov 8, 2026allstateidentityprotection.com(opens source in a new tab)
    Essentials plan
    $9.99/month individual
    Checked Nov 8, 2026allstateidentityprotection.com(opens source in a new tab)
    Family plan
    You plus up to 10 members
    Checked Nov 8, 2026allstateidentityprotection.com(opens source in a new tab)
    Free trial
    30 days
    Checked Nov 8, 2026allstateidentityprotection.com(opens source in a new tab)
    Owner
    InfoArmor, an Allstate subsidiary
    Checked Nov 8, 2026allstateidentityprotection.com(opens source in a new tab)
  7. Experian logo

    7. Experian

    Best for: US consumers who want their Experian report and FICO Score free, with optional paid identity protection

    Free plan + paidWeb, iOS, Android

    40.9

    score / 100

    Why switch from Aura

    Free credit report and FICO Score, with paid three-bureau monitoring and $1M ID theft insurance.

    Pros

    • Free Experian credit report and FICO Score 8, no card required
    • Experian Boost can add utility and phone bills to your file
    • Paid plans cover all three bureaus and include ID theft insurance

    Cons

    • Free tier covers Experian data only, not Equifax or TransUnion
    • Paid trial needs a credit card and rolls into a monthly plan
    • Free experience includes card and loan offers
    • US only
    Visit Experian Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Experian a good Aura alternative?

    Verified facts

    7 of 7 verified
    Free credit report and score
    Yes, no credit card required
    Checked Nov 8, 2026experian.com(opens source in a new tab)
    Score model
    FICO Score 8
    Checked Nov 8, 2026experian.com(opens source in a new tab)
    Paid plan
    $24.99/month after a 7-day trial
    Checked Nov 8, 2026experian.com(opens source in a new tab)
    Identity theft insurance
    Up to $1 million
    Checked Nov 8, 2026experian.com(opens source in a new tab)
    3-bureau monitoring
    Paid plans
    Checked Nov 8, 2026experian.com(opens source in a new tab)
    Premium plan
    $24.99 a month after a 7-day free trial
    Checked Nov 8, 2026experian.com(opens source in a new tab)
    Free trial
    7 days, credit card required
    Checked Nov 8, 2026experian.com(opens source in a new tab)

The best Aura alternative for…

The highest-ranked app in this list for each need.

Incogni logo

Best Aura alternative for most people

Incogni

Cheaper if data broker removal is the main thing you want from Aura.

Credit Karma logo

Best Aura alternative for a free option

Credit Karma

Free credit monitoring and alerts if you can do without insurance and device tools.

Bitdefender logo

Best Aura alternative for a free plan you can upgrade

Bitdefender

Stronger standalone antivirus, with identity protection available in its top US bundle.

Bitdefender logo

Best Aura alternative for Mac

Bitdefender

Stronger standalone antivirus, with identity protection available in its top US bundle.

Bitdefender logo

Best Aura alternative for Windows

Bitdefender

Stronger standalone antivirus, with identity protection available in its top US bundle.

IdentityIQ logo

Best Aura alternative for iPhone and Android

IdentityIQ

Credit-focused alternative with three-bureau reports and application monitoring on higher tiers.

DeleteMe logo

Best Aura alternative for working in the browser

DeleteMe

Dedicated, human-reviewed data broker removal for people mainly worried about exposure online.

Aura alternatives: common questions

What is the best alternative to Aura?

Incogni ranks first right now. Cheaper if data broker removal is the main thing you want from Aura. Bitdefender and Credit Karma follow it in our ranking.

Aura vs Incogni: what's the difference?

Both Aura and Incogni are paid products. Verified prices: Aura $12/month billed annually (Individual), Incogni $7.99/month billed annually. Only Aura runs on Windows, macOS, iOS and Android.

Is Aura free?

Aura is a paid product. Free trial: 14 days; Starting price: $12/month billed annually (Individual); Identity theft insurance: $1M per adult; Couple plan: $22/month billed annually. Checked on Aura's own site, November 2026.

How much do Aura alternatives cost?

Verified prices for the top-ranked Aura alternatives: Incogni, $7.99/month billed annually; Bitdefender, $59.99 a year, 1 member, up to 5 devices; IdentityIQ, $8.49/month (Secure Basic, monthly); Allstate Identity Protection, $3/month (Identity Restoration, individual); Experian, $24.99/month after a 7-day trial. Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to Aura?

Yes. Bitdefender (free plan + paid), Credit Karma (free) and Experian (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Aura?

None of the 7 alternatives in this list is open source.

Why do people switch from Aura?

The complaints we hear most: US only; no free tier, and the best prices need annual billing; bundled antivirus and VPN are less configurable than standalone tools.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Aura, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.