Aura
US identity theft protection subscription bundled with antivirus, VPN, password manager and data removal.
Updated · AppBreakup editorial · Web, Windows, macOS, iOS, Android
Is Aura free?
No, it's a paid product
- Starting price:
- $12/month billed annually (Individual)
- Free trial:
- 14 days
Checked on Aura's site Nov 8, 2026
3 alternatives with a free option Full Aura pricing and plansSwitch from Aura to
All 7
IncogniStarting price: $7.99/month billed annually
BitdefenderTotal Security plan: $59.99 a year, 1 member, up to 5 devices
Credit KarmaFree
- Verified facts
- 8 of 8
- Alternatives ranked
- 7
- Approved reviews
- 0
- Visits sent from here
- 0
About Aura
Aura is a US subscription service that watches for signs of identity theft and fraud and bundles several security tools into one plan. It monitors your credit files at all three bureaus, bank and card transactions, home and auto titles and the dark web, and alerts you to suspicious activity; each adult on a plan is covered by identity theft insurance, and a US-based team helps with fraud recovery. Plans also include antivirus, a VPN, a password manager, and requests to remove your details from hundreds of data broker and people-search sites. Family plans add parental controls, child identity monitoring and spam call protection. Compared with LifeLock or Identity Guard, Aura puts more of these extras into every plan, which suits households that want one subscription instead of several. It is paid only, with a free trial and individual, couple, family and kids plans. Aura works in the browser and through apps for Windows, Mac, iOS and Android.
Best for: US households wanting identity, credit and device protection in one family subscription.
Aura pricing (checked Nov 8, 2026)
Each line is quoted from Aura's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free trial | 14 days | Nov 8, 2026 | aura.com |
| Starting price | $12/month billed annually (Individual) | Nov 8, 2026 | aura.com |
| Identity theft insurance | $1M per adult | Nov 8, 2026 | aura.com |
| Couple plan | $22/month billed annually | Nov 8, 2026 | aura.com |
| Family plan | $32/month billed annually | Nov 8, 2026 | aura.com |
| Money-back guarantee | 60 days on annual plans | Nov 8, 2026 | aura.com |
Pros and cons
What works
- Three-bureau credit monitoring and instant Experian credit lock
- Antivirus, VPN and password manager included in plans
- Data broker removal included
- Family plan covers up to five adults and unlimited kids
Why people leave
- US only
- No free tier, and the best prices need annual billing
- Bundled antivirus and VPN are less configurable than standalone tools
Aura vs Incogni, Bitdefender and Credit Karma
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Aura | Incogni | Bitdefender | Credit Karma |
|---|---|---|---|---|
| Pricing | Paid | Paid | Free plan + paid | Free |
| Verified price | $12/month billed annually (Individual) | $7.99/month billed annually | $59.99 a year, 1 member, up to 5 devices | — |
| Free plan | No | No | Yes, Windows only | Free app |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web, Windows, macOS, iOS, Android | Web | Windows, macOS, Android, iOS | Web, iOS, Android |
Top Aura alternatives
See all 7- 1Incogni54.4
Cheaper if data broker removal is the main thing you want from Aura.
- 2Bitdefender52.6
Stronger standalone antivirus, with identity protection available in its top US bundle.
- 3Credit Karma51.2
Free credit monitoring and alerts if you can do without insurance and device tools.
- 4
DeleteMe50.0Dedicated, human-reviewed data broker removal for people mainly worried about exposure online.
- 5
IdentityIQ42.3Credit-focused alternative with three-bureau reports and application monitoring on higher tiers.
Why people left Aura
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Aura, review the app you switched to and tell us why.
Reviews
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Aura: common questions
What is Aura?
Aura: US identity theft protection subscription bundled with antivirus, VPN, password manager and data removal. Best for US households wanting identity, credit and device protection in one family subscription. Available for Web, Windows, macOS, iOS and Android.
Is Aura free?
No, Aura is a paid product. Starting price: $12/month billed annually (Individual) (checked on Aura's own site).
How much does Aura cost?
Aura is a paid product. Free trial: 14 days; Starting price: $12/month billed annually (Individual); Identity theft insurance: $1M per adult; Couple plan: $22/month billed annually. Checked on Aura's own site, November 2026.
Does Aura have a free trial or refund?
Free trial: 14 days. Money-back guarantee: 60 days on annual plans. Source: Aura's own site.
Is Aura open source?
No, Aura is not open source.
What platforms does Aura run on?
Aura is available for Web, Windows, macOS, iOS and Android.
What are the best alternatives to Aura?
The highest-ranked Aura alternatives right now are Incogni, Bitdefender and Credit Karma. See the full ranked list for pricing, platforms and verified facts.
Aura vs Incogni: what's the difference?
Both Aura and Incogni are paid products. Verified prices: Aura $12/month billed annually (Individual), Incogni $7.99/month billed annually. Only Aura runs on Windows, macOS, iOS and Android.