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Heap alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Heap: autocaptured data can be noisy and needs curation, and future roadmap tied to Contentsquare's platform. We ranked 6 alternatives by how directly each one replaces Heap, then by reviews, real visits and how recently each app's facts were checked against its own website. Mixpanel currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Mixpanel logoMixpanelFree plan + paidNoWeb4 of 466.5
2Amplitude logoAmplitudeFree plan + paidNoWeb4 of 462.6
3PostHog logoPostHogFree plan + paidYesWeb, Self-hosted4 of 459.6
4Contentsquare logoContentsquareFree plan + paidNoWeb4 of 457.2
5Fullstory logoFullstoryFree plan + paidNoWeb3 of 355.3
  1. Mixpanel logo

    1. MixpanelTop pick

    Best for: Product and growth teams who want fast self-serve funnels and retention without SQL

    Free plan + paidWeb

    66.5

    score / 100

    Why switch from Heap

    A strong independent choice if you prefer planned events and a clear product roadmap.

    Pros

    • Fast, approachable reports for funnels, retention and flows
    • Free plan includes unlimited seats and a sizeable event allowance
    • Session replay, experiments and flags now in the same tool

    Cons

    • Needs a well-planned event taxonomy to stay useful
    • Costs scale with event volume once past the free tier
    • Less suited to marketing attribution than web analytics tools
    Visit Mixpanel Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Mixpanel a good Heap alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 1M events/month
    Checked Oct 25, 2026mixpanel.com(opens source in a new tab)
    Session replay on free plan
    10K replays/month
    Checked Oct 25, 2026mixpanel.com(opens source in a new tab)
    Seats
    Unlimited on every plan
    Checked Oct 25, 2026mixpanel.com(opens source in a new tab)
    Paid plan
    Growth, billed by event volume
    Checked Oct 25, 2026mixpanel.com(opens source in a new tab)
  2. Amplitude logo

    2. Amplitude

    Best for: Product teams that want deep behavioural analytics and experiments on one platform

    Free plan + paidWeb

    62.6

    score / 100

    Why switch from Heap

    Deeper behavioural analysis with a free plan that has a larger allowance.

    Pros

    • Strong behavioural cohorts, paths and retention analysis
    • Free plan with unlimited seats and a large event allowance
    • Experiments, replay and guides share the same user data

    Cons

    • Steep learning curve for the more advanced charts
    • Enterprise contracts are costly
    • Getting value requires disciplined event instrumentation
    Visit Amplitude Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Amplitude a good Heap alternative?

    Verified facts

    4 of 4 verified
    Free plan
    2M events/month
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
    Seats
    Unlimited on every plan
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
    Plus plan
    Starts at $0, scales with event volume
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
    Session replay
    Included
    Checked Oct 25, 2026amplitude.com(opens source in a new tab)
  3. PostHog logo

    3. PostHog

    Best for: Startups and engineering-led teams wanting analytics, replay and flags in one tool

    Free plan + paidOpen sourceSelf-hostableWeb, Self-hosted

    59.6

    score / 100

    Why switch from Heap

    Also autocaptures events, with replay, flags and a usage-based free tier.

    Pros

    • Generous monthly free allowance across every product
    • Analytics, replay, flags and experiments share one dataset
    • Transparent usage pricing with no seat fees
    • Source code is public and a hobby self-host option exists

    Cons

    • Busy interface that suits technical users more than marketers
    • Self-hosting is limited to a small hobby deployment
    • Usage bills can grow fast on high-traffic products
    Visit PostHog Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is PostHog a good Heap alternative?

    Verified facts

    4 of 4 verified
    Free analytics allowance
    1M events/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free session replay
    5K recordings/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free feature flags
    1M requests/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Self-hosting
    Hobby deployment available
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
  4. Contentsquare logo

    4. Contentsquare

    Best for: Ecommerce and enterprise teams wanting heatmaps, replay and journeys in one suite

    Free plan + paidWeb

    57.2

    score / 100

    Why switch from Heap

    Heap's new parent, for teams wanting the full experience analytics suite.

    Pros

    • Very broad feature set from heatmaps to journey analysis
    • Free plan inherited from Hotjar for small sites
    • Strong ecommerce and revenue-focused reporting

    Cons

    • Enterprise features are expensive and quote-based
    • Merged Hotjar and Heap products are still being integrated
    • Can be more than a small site needs
    Visit Contentsquare Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Contentsquare a good Heap alternative?

    Verified facts

    4 of 4 verified
    Free plan
    200k monthly sessions
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
    Included in all plans
    Replay, heatmaps, funnels, surveys
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
    Free plan data access
    1 month
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
    Growth plan
    From $39/month
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
  5. Fullstory logo

    5. Fullstory

    Best for: UX, product and support teams that need detailed session replay with search

    Free plan + paidWeb

    55.3

    score / 100

    Why switch from Heap

    Autocapture plus high-fidelity session replay with a free plan.

    Pros

    • Detailed replay with searchable frustration signals
    • Autocapture removes most up-front tracking work
    • Free plan with a year of data retention

    Cons

    • Paid plans are quote-based and can be expensive
    • Native mobile capture is an extra
    • Less flexible for complex product analysis than event tools
    Visit Fullstory Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Fullstory a good Heap alternative?

    Verified facts

    3 of 3 verified
    Free plan
    30,000 sessions/month
    Checked Oct 25, 2026fullstory.com(opens source in a new tab)
    Retention on free plan
    12 months
    Checked Oct 25, 2026fullstory.com(opens source in a new tab)
    Mobile capture
    Available add-on
    Checked Oct 25, 2026fullstory.com(opens source in a new tab)

The best Heap alternative for…

The highest-ranked app in this list for each need.

Mixpanel logo

Best Heap alternative for most people

Mixpanel

A strong independent choice if you prefer planned events and a clear product roadmap.

Amplitude logo

Best Heap alternative for a free plan you can upgrade

Amplitude

Deeper behavioural analysis with a free plan that has a larger allowance.

PostHog logo

Best Heap alternative for open source

PostHog

Also autocaptures events, with replay, flags and a usage-based free tier.

PostHog logo

Best Heap alternative for self-hosting

PostHog

Also autocaptures events, with replay, flags and a usage-based free tier.

Contentsquare logo

Best Heap alternative for working in the browser

Contentsquare

Heap's new parent, for teams wanting the full experience analytics suite.

Heap alternatives: common questions

What is the best alternative to Heap?

Mixpanel ranks first right now. A strong independent choice if you prefer planned events and a clear product roadmap. Amplitude and PostHog follow it in our ranking.

Is there a free alternative to Heap?

Yes. Mixpanel (free plan + paid), Amplitude (free plan + paid), PostHog (free plan + paid) and Contentsquare (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Heap?

Yes: PostHog. PostHog can also be self-hosted.

Why do people switch from Heap?

The complaints we hear most: autocaptured data can be noisy and needs curation; future roadmap tied to Contentsquare's platform; paid tiers are quote-based.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Heap, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.