Mixpanel

Event-based product analytics for funnels, retention and cohorts, now with session replay and feature flags.

Verified facts: 4 of 4
Alternatives ranked: 6
Approved reviews: 0
Visits sent from here: 0

About Mixpanel

Mixpanel is one of the longest-running event analytics products. You send events from your app or website, such as sign-ups, purchases or feature use, and build funnels, retention curves, flows and cohort breakdowns from them without writing SQL. It is aimed at product managers, growth teams and analysts at software companies who want answers quickly rather than a data warehouse project. Over the last few years it has added session replay, heatmaps, experiments and feature flags, so it now covers more of what PostHog and Amplitude offer in one place. The free plan is generous for early products, with unlimited seats and a monthly event allowance; the Growth plan is billed by event volume, and Enterprise adds governance and support. Reports are fast and the interface is approachable, but the quality of the answers depends on planning a clean event taxonomy up front. It runs in the browser, with SDKs for web, mobile and server platforms.

Best for: Product and growth teams who want fast self-serve funnels and retention without SQL.

What works

Fast, approachable reports for funnels, retention and flows
Free plan includes unlimited seats and a sizeable event allowance
Session replay, experiments and flags now in the same tool

Why people leave

Needs a well-planned event taxonomy to stay useful
Costs scale with event volume once past the free tier
Less suited to marketing attribution than web analytics tools

Top Mixpanel alternatives

See all 6

1
Amplitude
The closest like-for-like rival, with a larger free event allowance and strong behavioural cohorts.
66.5
2
PostHog
Bundles analytics, replay, flags and surveys with a free tier and an open-source codebase.
62.6
3
Heap
Autocaptures interactions, so you can analyse events you forgot to instrument.
59.6
4
OpenPanel
An open-source, self-hostable take on Mixpanel-style event analytics.
57.2
5
Statsig
Pairs product analytics with a mature experimentation and feature flag engine.
55.3

Why people left Mixpanel

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Mixpanel: common questions

Is Mixpanel free?

Mixpanel has a free plan and paid plans. Free plan: Up to 1M events/month (checked on Mixpanel's own site).

Is Mixpanel open source?

No, Mixpanel is not open source. Open-source alternatives include PostHog and OpenPanel.

What platforms does Mixpanel run on?

Mixpanel is available for Web.

What are the best alternatives to Mixpanel?

The highest-ranked Mixpanel alternatives right now are Amplitude, PostHog and Heap. See the full ranked list for pricing, platforms and verified facts.

See all 6 Mixpanel alternatives

Mixpanel facts

4 of 4 verified

Free plan: Up to 1M events/month; Checked Oct 25, 2026mixpanel.com(opens source in a new tab); “Free forever Explore product intelligence for free. No credit card required. Sign Up Includes ')"> Unlimited seats ')"> Unlimited seats ')"> Up to 1M events / month ')"> Up to 1M events / month”
Session replay on free plan: 10K replays/month; Checked Oct 25, 2026mixpanel.com(opens source in a new tab); “Includes unlimited seats, up to 1M events/month, 10K session replays/month”
Seats: Unlimited on every plan; Checked Oct 25, 2026mixpanel.com(opens source in a new tab); “Includes unlimited seats, up to 1M events”
Paid plan: Growth, billed by event volume; Checked Oct 25, 2026mixpanel.com(opens source in a new tab); “Growth plan (starts at $0/month, volume discounts available): Get advanced intelligence with higher limits.”