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Heap

Product analytics that autocaptures clicks, page views and form changes so you can analyse them later.

Free plan + paidProduct analytics tools
Verified facts
4 of 4
Alternatives ranked
6
Approved reviews
0
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About Heap

Heap's distinguishing idea is autocapture: instead of deciding in advance which events to track, a single snippet records clicks, page views, form submissions and other interactions, and you define events retroactively in the interface. That makes it popular with teams that lack engineering time for detailed tracking plans, or that keep discovering questions they did not instrument for. On top of that data it offers funnels, journeys, retention, segments and session replay. Heap is now part of Contentsquare, and its analytics are being folded into Contentsquare's wider experience analytics platform while the Heap product and plans remain available. There is a free plan for small products, capped by monthly sessions, and paid Growth, Pro and Premier tiers priced on sessions. Autocapture can produce noisy data and it captures mainly web interactions out of the box, so mobile or backend events still need deliberate tracking. It runs in the browser.

Best for: Teams that want answers without a detailed tracking plan or much engineering help.

Pros and cons

What works

  • Autocapture lets you define events retroactively
  • Session replay linked to the same analytics data
  • Free plan for small products

Why people leave

  • Autocaptured data can be noisy and needs curation
  • Future roadmap tied to Contentsquare's platform
  • Paid tiers are quote-based

Top Heap alternatives

See all 6
  1. 1Mixpanel logo
    Mixpanel

    A strong independent choice if you prefer planned events and a clear product roadmap.

    66.5
  2. 2Amplitude logo
    Amplitude

    Deeper behavioural analysis with a free plan that has a larger allowance.

    62.6
  3. 3PostHog logo
    PostHog

    Also autocaptures events, with replay, flags and a usage-based free tier.

    59.6
  4. 4Contentsquare logo
    Contentsquare

    Heap's new parent, for teams wanting the full experience analytics suite.

    57.2
  5. 5Fullstory logo
    Fullstory

    Autocapture plus high-fidelity session replay with a free plan.

    55.3

Why people left Heap

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

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Heap: common questions

Is Heap free?

Heap has a free plan and paid plans. Free plan: Up to 10k monthly sessions (checked on Heap's own site).

Is Heap open source?

No, Heap is not open source. Open-source alternatives include PostHog.

What platforms does Heap run on?

Heap is available for Web.

What are the best alternatives to Heap?

The highest-ranked Heap alternatives right now are Mixpanel, Amplitude and PostHog. See the full ranked list for pricing, platforms and verified facts.

See all 6 Heap alternatives