
Fullstory
Behavioural data platform known for high-fidelity session replay, autocapture and frustration signals.
- Verified facts
- 3 of 3
- Alternatives ranked
- 6
- Approved reviews
- 0
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About Fullstory
Fullstory records how people use a website or app and turns that into searchable sessions, heatmaps, funnels and journey analysis. It autocaptures interactions, so you can search for sessions where someone rage-clicked, hit an error or abandoned a form without setting up events first, and it flags frustration signals automatically. It is used by ecommerce, financial services and SaaS teams across product, UX, engineering and support, and has a reputation for privacy controls such as private-by-default capture for text. A free plan covers a monthly session allowance with a year of retention, while Business, Advanced and Enterprise plans are quote-based. Mobile capture for native apps is an add-on. The analytics side is capable but it is primarily a replay and digital experience tool, so teams wanting deep product analytics sometimes pair it with an event platform. It runs in the browser, with SDKs for web, iOS, Android, React Native and Flutter.
Best for: UX, product and support teams that need detailed session replay with search.
Pros and cons
What works
- Detailed replay with searchable frustration signals
- Autocapture removes most up-front tracking work
- Free plan with a year of data retention
Why people leave
- Paid plans are quote-based and can be expensive
- Native mobile capture is an extra
- Less flexible for complex product analysis than event tools
Top Fullstory alternatives
See all 6- 1
LogRocket66.5Replay with deeper frontend debugging data like console logs and network requests.
- 2
Microsoft Clarity62.6Free session recordings and heatmaps with no traffic limits.
- 3
Contentsquare59.6An enterprise experience analytics suite with a free plan inherited from Hotjar.
- 4
PostHog57.2Replay plus product analytics and flags in one usage-priced tool.
- 5
OpenReplay55.3Self-hostable replay if session data must stay on your own servers.
Why people left Fullstory
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Fullstory: common questions
Is Fullstory free?
Fullstory has a free plan and paid plans. Free plan: 30,000 sessions/month (checked on Fullstory's own site).
Is Fullstory open source?
No, Fullstory is not open source. Open-source alternatives include PostHog and OpenReplay.
What platforms does Fullstory run on?
Fullstory is available for Web.
What are the best alternatives to Fullstory?
The highest-ranked Fullstory alternatives right now are LogRocket, Microsoft Clarity and Contentsquare. See the full ranked list for pricing, platforms and verified facts.