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HubSpot Marketing Hub alternatives: 6 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave HubSpot Marketing Hub: automated workflows need the costly Professional tier, and pricing grows with marketing contacts and seats. We ranked 6 alternatives by how directly each one replaces HubSpot Marketing Hub, then by reviews, real visits and how recently each app's facts were checked against its own website. ActiveCampaign currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Brevo logoBrevoFree plan + paidNoWeb, iOS, Android4 of 462.6
2Zoho Campaigns logoZoho CampaignsFree plan + paidNoWeb, iOS, Android3 of 355.3
3HubSpot CRM logoHubSpot CRMFree plan + paidNoWeb, iOS, Android +15 of 546.8
  1. Brevo logo

    1. BrevoTop pick

    Best for: Businesses with large contact lists that want email, SMS and a CRM in one place

    Free plan + paidWeb, iOS, Android

    62.6

    score / 100

    Why switch from HubSpot Marketing Hub

    Email, SMS and a CRM at a fraction of the price.

    Pros

    • Priced by emails sent, not contacts stored
    • Email, SMS, WhatsApp and transactional email together
    • Free plan with daily sending allowance

    Cons

    • Free plan has a daily send limit and branding
    • Editor and templates less polished than some rivals
    • SMS credits cost extra
    Visit Brevo Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Brevo a good HubSpot Marketing Hub alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 300 emails per day
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Free plan terms
    Free forever, no card needed
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Starter volume
    From 5,000 emails per month
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Transactional messaging
    Email, SMS and WhatsApp via SMTP and API
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
  2. Zoho Campaigns logo

    2. Zoho Campaigns

    Best for: Businesses already using Zoho CRM or other Zoho apps

    Free plan + paidWeb, iOS, Android

    55.3

    score / 100

    Why switch from HubSpot Marketing Hub

    Low-cost email marketing tied to Zoho CRM.

    Pros

    • Forever-free plan with several users
    • Deep integration with Zoho CRM and the Zoho suite
    • Low prices with credit-based option

    Cons

    • Busy interface
    • Editor less smooth than leading rivals
    • Less compelling outside the Zoho ecosystem
    Visit Zoho Campaigns Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Zoho Campaigns a good HubSpot Marketing Hub alternative?

    Verified facts

    3 of 3 verified
    Free plan
    2,000 contacts, 6,000 emails/month, 5 users
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Free trial
    14 days
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
    Standard plan limit
    Up to 100,000 contacts
    Checked Oct 25, 2026zoho.com(opens source in a new tab)
  3. HubSpot CRM logo

    3. HubSpot CRM

    Best for: Small and mid-sized teams that want sales and marketing data in one easy CRM

    Free plan + paidWeb, iOS, Android, Browser extension

    46.8

    score / 100

    Why switch from HubSpot Marketing Hub

    If you only need contacts and basic email, the free CRM may be enough.

    Pros

    • Free tier with no time limit covers the basics well
    • Sales, marketing and service activity on one contact timeline
    • Easy to set up without a consultant
    • Large integration marketplace

    Cons

    • Big price jump from Starter to Professional editions
    • Many automation features are locked to higher tiers
    • Less flexible data modelling than Salesforce
    Visit HubSpot CRM Details and reviews
    How this score is calculated
    Editorial fit ×0.334
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is HubSpot CRM a good HubSpot Marketing Hub alternative?

    Verified facts

    5 of 5 verified
    Free plan
    Yes, no expiration
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Credit card for free plan
    Not required
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Integrations
    2,000+ marketplace apps
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    Customers
    306,000+ in 135+ countries
    Checked Oct 25, 2026hubspot.com(opens source in a new tab)
    API
    Yes
    Checked Oct 25, 2026developers.hubspot.com(opens source in a new tab)

The best HubSpot Marketing Hub alternative for…

The highest-ranked app in this list for each need.

ActiveCampaign logo

Best HubSpot Marketing Hub alternative for most people

ActiveCampaign

Comparable automation and CRM for much less money.

Mautic logo

Best HubSpot Marketing Hub alternative for a free option

Mautic

Open-source marketing automation you can self-host.

Brevo logo

Best HubSpot Marketing Hub alternative for a free plan you can upgrade

Brevo

Email, SMS and a CRM at a fraction of the price.

Mautic logo

Best HubSpot Marketing Hub alternative for open source

Mautic

Open-source marketing automation you can self-host.

Mautic logo

Best HubSpot Marketing Hub alternative for self-hosting

Mautic

Open-source marketing automation you can self-host.

Sa

Best HubSpot Marketing Hub alternative for iPhone and Android

Salesforce Marketing Cloud

The enterprise option for teams already on Salesforce.

Zoho Campaigns logo

Best HubSpot Marketing Hub alternative for working in the browser

Zoho Campaigns

Low-cost email marketing tied to Zoho CRM.

HubSpot Marketing Hub alternatives: common questions

What is the best alternative to HubSpot Marketing Hub?

ActiveCampaign ranks first right now. Comparable automation and CRM for much less money. Brevo and Salesforce Marketing Cloud follow it in our ranking.

Is there a free alternative to HubSpot Marketing Hub?

Yes. Brevo (free plan + paid), Mautic (open source), Zoho Campaigns (free plan + paid) and HubSpot CRM (free plan + paid) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to HubSpot Marketing Hub?

Yes: Mautic. Mautic can also be self-hosted.

Why do people switch from HubSpot Marketing Hub?

The complaints we hear most: automated workflows need the costly Professional tier; pricing grows with marketing contacts and seats; more than a pure email tool for small senders.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces HubSpot Marketing Hub, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.