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Mailcoach alternatives: 5 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Mailcoach: no free plan, and fewer integrations and templates than big platforms. We ranked 5 alternatives by how directly each one replaces Mailcoach, then by reviews, real visits and how recently each app's facts were checked against its own website. Brevo currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Brevo logoBrevoFree plan + paidNoWeb, iOS, Android4 of 466.5
2listmonk logolistmonkOpen sourceYesSelf-hosted, Web4 of 462.6
3Sendy logoSendyPaidNoSelf-hosted, Web3 of 359.6
4Loops logoLoopsFree plan + paidNoWeb4 of 457.2
5Keila logoKeilaOpen sourceYesWeb, Self-hosted3 of 355.3
  1. Brevo logo

    1. BrevoTop pick

    Best for: Businesses with large contact lists that want email, SMS and a CRM in one place

    Free plan + paidWeb, iOS, Android

    66.5

    score / 100

    Why switch from Mailcoach

    Also priced by sending volume, with SMS and a CRM included.

    Pros

    • Priced by emails sent, not contacts stored
    • Email, SMS, WhatsApp and transactional email together
    • Free plan with daily sending allowance

    Cons

    • Free plan has a daily send limit and branding
    • Editor and templates less polished than some rivals
    • SMS credits cost extra
    Visit Brevo Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Brevo a good Mailcoach alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Up to 300 emails per day
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Free plan terms
    Free forever, no card needed
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Starter volume
    From 5,000 emails per month
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
    Transactional messaging
    Email, SMS and WhatsApp via SMTP and API
    Checked Oct 25, 2026brevo.com(opens source in a new tab)
  2. listmonk logo

    2. listmonk

    Best for: Technical teams that want to send large newsletters cheaply on their own server

    Open sourceSelf-hostableSelf-hosted, Web

    62.6

    score / 100

    Why switch from Mailcoach

    Free and self-hosted for developers who want full control.

    Pros

    • Free and open source, paying only for hosting and sending
    • Fast, single binary that handles millions of subscribers
    • Works with any SMTP provider

    Cons

    • You manage hosting, updates and deliverability
    • No visual automation builder
    • Community support only
    Visit listmonk Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is listmonk a good Mailcoach alternative?

    Verified facts

    4 of 4 verified
    License
    AGPL-3.0
    Checked Oct 25, 2026listmonk.app(opens source in a new tab)
    Requirements
    Single binary plus PostgreSQL
    Checked Oct 25, 2026listmonk.app(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026listmonk.app(opens source in a new tab)
    Released
    Since 2018
    Checked Oct 25, 2026listmonk.app(opens source in a new tab)
  3. Sendy logo

    3. Sendy

    Best for: People sending large newsletters who want to pay once and use cheap Amazon SES sending

    PaidSelf-hostableSelf-hosted, Web

    59.6

    score / 100

    Why switch from Mailcoach

    One-time licence with cheap Amazon SES sending.

    Pros

    • One-time licence instead of monthly fees
    • Very cheap sending through Amazon SES
    • Multi-brand support for agencies

    Cons

    • Needs your own server and SES setup
    • Basic automation and plain interface
    • Not open source
    Visit Sendy Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Sendy a good Mailcoach alternative?

    Verified facts

    3 of 3 verified
    Pricing model
    One-time payment
    Checked Oct 25, 2026sendy.co(opens source in a new tab)
    Sending cost (Amazon SES)
    $1.6 per 10,000 emails
    Checked Oct 25, 2026sendy.co(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026sendy.co(opens source in a new tab)
  4. Loops logo

    4. Loops

    Best for: SaaS startups that want marketing and transactional email from one simple tool

    Free plan + paidWeb

    57.2

    score / 100

    Why switch from Mailcoach

    Developer-friendly email for SaaS with a free plan.

    Pros

    • Marketing, product and transactional email together
    • All features on every plan
    • Easy integrations with common SaaS tools

    Cons

    • Email only, no SMS or push
    • Less advanced segmentation and reporting
    • Younger platform with a smaller ecosystem
    Visit Loops Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Loops a good Mailcoach alternative?

    Verified facts

    4 of 4 verified
    Free plan
    1,000 contacts, 4,000 sends per 30 days
    Checked Oct 25, 2026loops.so(opens source in a new tab)
    Growth plan
    $49/month for up to 5,000 contacts
    Checked Oct 25, 2026loops.so(opens source in a new tab)
    Feature access
    All features on every plan
    Checked Oct 25, 2026loops.so(opens source in a new tab)
    Focus
    Email for SaaS teams
    Checked Oct 25, 2026loops.so(opens source in a new tab)
  5. Keila logo

    5. Keila

    Best for: Privacy-minded organisations that want simple newsletters they can self-host

    Open sourceSelf-hostableWeb, Self-hosted

    55.3

    score / 100

    Why switch from Mailcoach

    Open-source newsletters with simple hosted plans.

    Pros

    • Open source under AGPLv3 and self-hostable
    • Hosted plans with unlimited contacts
    • Block, Markdown and MJML editors

    Cons

    • Very limited automation
    • Few integrations and templates
    • Small project and team
    Visit Keila Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Keila a good Mailcoach alternative?

    Verified facts

    3 of 3 verified
    License
    AGPL-3.0
    Checked Oct 25, 2026keila.io(opens source in a new tab)
    Self-hosting
    Yes
    Checked Oct 25, 2026keila.io(opens source in a new tab)
    Hosted plan
    €8/month for 2,000 emails
    Checked Oct 25, 2026keila.io(opens source in a new tab)

The best Mailcoach alternative for…

The highest-ranked app in this list for each need.

Brevo logo

Best Mailcoach alternative for most people

Brevo

Also priced by sending volume, with SMS and a CRM included.

listmonk logo

Best Mailcoach alternative for a free option

listmonk

Free and self-hosted for developers who want full control.

Loops logo

Best Mailcoach alternative for a free plan you can upgrade

Loops

Developer-friendly email for SaaS with a free plan.

Keila logo

Best Mailcoach alternative for open source

Keila

Open-source newsletters with simple hosted plans.

Sendy logo

Best Mailcoach alternative for self-hosting

Sendy

One-time licence with cheap Amazon SES sending.

Brevo logo

Best Mailcoach alternative for iPhone and Android

Brevo

Also priced by sending volume, with SMS and a CRM included.

Brevo logo

Best Mailcoach alternative for working in the browser

Brevo

Also priced by sending volume, with SMS and a CRM included.

Mailcoach alternatives: common questions

What is the best alternative to Mailcoach?

Brevo ranks first right now. Also priced by sending volume, with SMS and a CRM included. listmonk and Sendy follow it in our ranking.

Is there a free alternative to Mailcoach?

Yes. Brevo (free plan + paid), listmonk (open source), Loops (free plan + paid) and Keila (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Mailcoach?

Yes: listmonk and Keila. listmonk and Keila can also be self-hosted.

Why do people switch from Mailcoach?

The complaints we hear most: no free plan; fewer integrations and templates than big platforms; small team behind it.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Mailcoach, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.