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Loops

Email platform for SaaS teams that sends marketing, product and transactional email in one place.

Free plan + paidEmail marketing tools
Visit LoopsSee 5 alternatives
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About Loops

Loops is an email platform built for software companies. It handles newsletters, product announcements, onboarding sequences triggered by user events, and transactional emails such as password resets from one tool, so teams do not need separate marketing and transactional providers. The editor is simple and produces clean, modern emails, there is an API and SDKs for sending events and contacts, and integrations with common SaaS tools such as Stripe and Segment make setup quick. Every feature is available on every plan; pricing scales with subscribed contacts, starting with a free plan for a small list and a capped number of marketing sends, then paid plans with unlimited marketing sends. It is younger and smaller than Customer.io or ActiveCampaign, with less advanced segmentation, reporting and multi-channel support (email only). For startups that want good-looking product email without a complex setup, it is a popular choice.

Best for: SaaS startups that want marketing and transactional email from one simple tool.

Pros and cons

What works

  • Marketing, product and transactional email together
  • All features on every plan
  • Easy integrations with common SaaS tools

Why people leave

  • Email only, no SMS or push
  • Less advanced segmentation and reporting
  • Younger platform with a smaller ecosystem

Top Loops alternatives

See all 5
  1. 1Customer.io logo
    Customer.io

    More channels and deeper event-based journeys for larger product teams.

    66.5
  2. 2Be
    Bento

    Similar developer-friendly approach with flat pricing.

    62.6
  3. 3Mailjet logo
    Mailjet

    Marketing and transactional sending from a long-established provider.

    59.6
  4. 4Kit logo
    Kit

    A creator-oriented alternative with a larger free plan.

    57.2
  5. 5listmonk logo
    listmonk

    Self-hosted and free if you're happy to run it yourself.

    55.3

Why people left Loops

In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.

No switching stories yet. If you moved away from Loops, review the app you switched to and tell us why.

Reviews

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Loops: common questions

Is Loops free?

Loops has a free plan and paid plans. Free plan: 1,000 contacts, 4,000 sends per 30 days (checked on Loops's own site).

Is Loops open source?

No, Loops is not open source. Open-source alternatives include listmonk.

What platforms does Loops run on?

Loops is available for Web.

What are the best alternatives to Loops?

The highest-ranked Loops alternatives right now are Customer.io, Bento and Mailjet. See the full ranked list for pricing, platforms and verified facts.

See all 5 Loops alternatives