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Microsoft Clarity alternatives: 7 apps ranked by verified data

Facts checked Oct 25, 2026AppBreakup editorialHow we rank

Common reasons people leave Microsoft Clarity: fewer segmentation and funnel options than paid tools, and limited recording retention. We ranked 7 alternatives by how directly each one replaces Microsoft Clarity, then by reviews, real visits and how recently each app's facts were checked against its own website. Contentsquare currently ranks first.

Quick comparison

#AppPricingOpen sourcePlatformsVerified factsScore
1Contentsquare logoContentsquareFree plan + paidNoWeb4 of 466.5
2Mouseflow logoMouseflowFree plan + paidNoWeb4 of 462.6
3PostHog logoPostHogFree plan + paidYesWeb, Self-hosted4 of 459.6
4OpenReplay logoOpenReplayOpen sourceYesWeb, Self-hosted4 of 457.2
5Lucky Orange logoLucky OrangePaidNoWeb3 of 355.3
6Fullstory logoFullstoryFree plan + paidNoWeb3 of 353.6
7Google Analytics logoGoogle AnalyticsFree plan + paidNoWeb, iOS, Android4 of 438.6
  1. Contentsquare logo

    1. ContentsquareTop pick

    Best for: Ecommerce and enterprise teams wanting heatmaps, replay and journeys in one suite

    Free plan + paidWeb

    66.5

    score / 100

    Why switch from Microsoft Clarity

    Hotjar's successor, with surveys and feedback alongside heatmaps and replay.

    Pros

    • Very broad feature set from heatmaps to journey analysis
    • Free plan inherited from Hotjar for small sites
    • Strong ecommerce and revenue-focused reporting

    Cons

    • Enterprise features are expensive and quote-based
    • Merged Hotjar and Heap products are still being integrated
    • Can be more than a small site needs
    Visit Contentsquare Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Contentsquare a good Microsoft Clarity alternative?

    Verified facts

    4 of 4 verified
    Free plan
    200k monthly sessions
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
    Included in all plans
    Replay, heatmaps, funnels, surveys
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
    Free plan data access
    1 month
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
    Growth plan
    From $39/month
    Checked Oct 25, 2026contentsquare.com(opens source in a new tab)
  2. Mouseflow logo

    2. Mouseflow

    Best for: Marketers and CRO agencies optimising website conversions

    Free plan + paidWeb

    62.6

    score / 100

    Why switch from Microsoft Clarity

    More funnel and form analytics, with data kept by an independent vendor.

    Pros

    • Form analytics and friction scoring alongside heatmaps
    • Independent vendor with straightforward plans
    • Free plan plus trials and a money-back guarantee

    Cons

    • Website-only, with no native mobile app support
    • No product event analytics or experimentation
    • Free plan suits only very small sites
    Visit Mouseflow Details and reviews
    How this score is calculated
    Editorial fit ×0.387
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Mouseflow a good Microsoft Clarity alternative?

    Verified facts

    4 of 4 verified
    Free plan
    Yes, limited traffic
    Checked Oct 25, 2026mouseflow.com(opens source in a new tab)
    Money-back guarantee
    14 days
    Checked Oct 25, 2026mouseflow.com(opens source in a new tab)
    Free trial
    14 days on paid plans
    Checked Oct 25, 2026mouseflow.com(opens source in a new tab)
    Starting paid price
    25/month (Essential)
    Checked Oct 25, 2026mouseflow.com(opens source in a new tab)
  3. PostHog logo

    3. PostHog

    Best for: Startups and engineering-led teams wanting analytics, replay and flags in one tool

    Free plan + paidOpen sourceSelf-hostableWeb, Self-hosted

    59.6

    score / 100

    Why switch from Microsoft Clarity

    Adds product analytics, flags and experiments to replay, with a free tier.

    Pros

    • Generous monthly free allowance across every product
    • Analytics, replay, flags and experiments share one dataset
    • Transparent usage pricing with no seat fees
    • Source code is public and a hobby self-host option exists

    Cons

    • Busy interface that suits technical users more than marketers
    • Self-hosting is limited to a small hobby deployment
    • Usage bills can grow fast on high-traffic products
    Visit PostHog Details and reviews
    How this score is calculated
    Editorial fit ×0.377
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is PostHog a good Microsoft Clarity alternative?

    Verified facts

    4 of 4 verified
    Free analytics allowance
    1M events/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free session replay
    5K recordings/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Free feature flags
    1M requests/month
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
    Self-hosting
    Hobby deployment available
    Checked Oct 25, 2026posthog.com(opens source in a new tab)
  4. OpenReplay logo

    4. OpenReplay

    Best for: Engineering teams that must keep session data on their own servers

    Open sourceSelf-hostableWeb, Self-hosted

    57.2

    score / 100

    Why switch from Microsoft Clarity

    Self-host recordings if you don't want a third party holding session data.

    Pros

    • Self-hosting keeps recordings on your infrastructure
    • Network, console and performance data in replays
    • Live co-browsing for support teams

    Cons

    • Running it yourself takes DevOps effort
    • Analytics less mature than dedicated event tools
    • Some features sit under a commercial licence
    Visit OpenReplay Details and reviews
    How this score is calculated
    Editorial fit ×0.369
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is OpenReplay a good Microsoft Clarity alternative?

    Verified facts

    4 of 4 verified
    Self-hosting
    Yes
    Checked Oct 25, 2026openreplay.com(opens source in a new tab)
    Deployment options
    Self-host, dedicated or serverless
    Checked Oct 25, 2026openreplay.com(opens source in a new tab)
    Dedicated cloud
    From $199/month
    Checked Oct 25, 2026openreplay.com(opens source in a new tab)
    Co-browsing
    Yes
    Checked Oct 25, 2026openreplay.com(opens source in a new tab)
  5. Lucky Orange logo

    5. Lucky Orange

    Best for: Small ecommerce stores that want replay, heatmaps and chat in one bundle

    PaidWeb

    55.3

    score / 100

    Why switch from Microsoft Clarity

    Paid small-business tool with replay, heatmaps and built-in live chat.

    Pros

    • Every feature on every plan
    • Live chat and surveys alongside heatmaps and recordings
    • Simple setup on Shopify, WordPress and Wix

    Cons

    • Each feature is simpler than a specialist tool
    • Session caps are low on entry plans
    • Website-only
    Visit Lucky Orange Details and reviews
    How this score is calculated
    Editorial fit ×0.363
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Lucky Orange a good Microsoft Clarity alternative?

    Verified facts

    3 of 3 verified
    Free trial
    7 days
    Checked Oct 25, 2026luckyorange.com(opens source in a new tab)
    Features by plan
    Every feature on every plan
    Checked Oct 25, 2026luckyorange.com(opens source in a new tab)
    Starting price
    $32/month billed annually (Build)
    Checked Oct 25, 2026luckyorange.com(opens source in a new tab)
  6. Fullstory logo

    6. Fullstory

    Best for: UX, product and support teams that need detailed session replay with search

    Free plan + paidWeb

    53.6

    score / 100

    Why switch from Microsoft Clarity

    Richer replay search and analytics when you outgrow Clarity.

    Pros

    • Detailed replay with searchable frustration signals
    • Autocapture removes most up-front tracking work
    • Free plan with a year of data retention

    Cons

    • Paid plans are quote-based and can be expensive
    • Native mobile capture is an extra
    • Less flexible for complex product analysis than event tools
    Visit Fullstory Details and reviews
    How this score is calculated
    Editorial fit ×0.357
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Fullstory a good Microsoft Clarity alternative?

    Verified facts

    3 of 3 verified
    Free plan
    30,000 sessions/month
    Checked Oct 25, 2026fullstory.com(opens source in a new tab)
    Retention on free plan
    12 months
    Checked Oct 25, 2026fullstory.com(opens source in a new tab)
    Mobile capture
    Available add-on
    Checked Oct 25, 2026fullstory.com(opens source in a new tab)
  7. Google Analytics logo

    7. Google Analytics

    Best for: Sites that advertise on Google and want free, deep analytics tied to Google Ads

    Free plan + paidWeb, iOS, Android

    38.6

    score / 100

    Why switch from Microsoft Clarity

    Pairs with or replaces Clarity for traffic, acquisition and conversion reporting.

    Pros

    • Free for most sites, with very high limits
    • Deep integration with Google Ads, Search Console and BigQuery
    • Supported by virtually every CMS and ecommerce platform

    Cons

    • GA4 interface is complex and hard for casual users
    • Usually needs a cookie consent banner in the EU
    • Data modelling and thresholds can hide exact numbers
    Visit Google Analytics Details and reviews
    How this score is calculated
    Editorial fit ×0.37
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.1585
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Google Analytics a good Microsoft Clarity alternative?

    Verified facts

    4 of 4 verified
    Price
    Free (Analytics 360 is paid)
    Checked Oct 25, 2026marketingplatform.google.com(opens source in a new tab)
    Data model
    Event-based, web and app
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Cookieless measurement
    Privacy controls incl. modelling
    Checked Oct 25, 2026support.google.com(opens source in a new tab)
    Universal Analytics
    Stopped processing data July 1, 2023
    Checked Oct 25, 2026support.google.com(opens source in a new tab)

The best Microsoft Clarity alternative for…

The highest-ranked app in this list for each need.

Contentsquare logo

Best Microsoft Clarity alternative for most people

Contentsquare

Hotjar's successor, with surveys and feedback alongside heatmaps and replay.

OpenReplay logo

Best Microsoft Clarity alternative for a free option

OpenReplay

Self-host recordings if you don't want a third party holding session data.

Mouseflow logo

Best Microsoft Clarity alternative for a free plan you can upgrade

Mouseflow

More funnel and form analytics, with data kept by an independent vendor.

PostHog logo

Best Microsoft Clarity alternative for open source

PostHog

Adds product analytics, flags and experiments to replay, with a free tier.

PostHog logo

Best Microsoft Clarity alternative for self-hosting

PostHog

Adds product analytics, flags and experiments to replay, with a free tier.

Google Analytics logo

Best Microsoft Clarity alternative for iPhone and Android

Google Analytics

Pairs with or replaces Clarity for traffic, acquisition and conversion reporting.

Lucky Orange logo

Best Microsoft Clarity alternative for working in the browser

Lucky Orange

Paid small-business tool with replay, heatmaps and built-in live chat.

Microsoft Clarity alternatives: common questions

What is the best alternative to Microsoft Clarity?

Contentsquare ranks first right now. Hotjar's successor, with surveys and feedback alongside heatmaps and replay. Mouseflow and PostHog follow it in our ranking.

Is there a free alternative to Microsoft Clarity?

Yes. Contentsquare (free plan + paid), Mouseflow (free plan + paid), PostHog (free plan + paid) and OpenReplay (open source) have a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Microsoft Clarity?

Yes: PostHog and OpenReplay. PostHog and OpenReplay can also be self-hosted.

Why do people switch from Microsoft Clarity?

The complaints we hear most: fewer segmentation and funnel options than paid tools; limited recording retention; data handled under Microsoft's terms, which some teams avoid.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Microsoft Clarity, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.