Microsoft Clarity
Free session recordings and heatmaps from Microsoft, with no traffic limits and AI summaries.
- Verified facts
- 4 of 4
- Alternatives ranked
- 7
- Approved reviews
- 0
- Visits sent from here
- 0
About Microsoft Clarity
Clarity is Microsoft's behaviour analytics tool for websites and mobile apps. Add the tracking code and you get session recordings, click and scroll heatmaps, dashboards of rage clicks, dead clicks and quick backs, and AI-written summaries of sessions and trends. Its main appeal is the price: it is free, with no traffic limits or paid tier, which makes it popular with small businesses, agencies and anyone who outgrew a free plan elsewhere. It integrates with Google Analytics and Microsoft Ads, and offers SDKs for Android, iOS, React Native and Flutter as well as the web. The trade-offs are that it is less configurable than paid tools, has fewer funnel and segmentation features, keeps recordings for a limited time unless you mark them as favourites, and Microsoft uses the data under its own terms, which some privacy-focused teams avoid. It runs in the browser.
Best for: Small sites and agencies that want free heatmaps and recordings without limits.
Pros and cons
What works
- Free with no traffic caps or upsell
- Recordings, heatmaps and frustration metrics out of the box
- AI summaries of sessions and trends
Why people leave
- Fewer segmentation and funnel options than paid tools
- Limited recording retention
- Data handled under Microsoft's terms, which some teams avoid
Top Microsoft Clarity alternatives
See all 7- 1
Contentsquare66.5Hotjar's successor, with surveys and feedback alongside heatmaps and replay.
- 2
Mouseflow62.6More funnel and form analytics, with data kept by an independent vendor.
- 3
PostHog59.6Adds product analytics, flags and experiments to replay, with a free tier.
- 4
OpenReplay57.2Self-host recordings if you don't want a third party holding session data.
- 5
Lucky Orange55.3Paid small-business tool with replay, heatmaps and built-in live chat.
Why people left Microsoft Clarity
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Microsoft Clarity: common questions
Is Microsoft Clarity free?
Yes, Microsoft Clarity is free to use.
Is Microsoft Clarity open source?
No, Microsoft Clarity is not open source. Open-source alternatives include PostHog and OpenReplay.
What platforms does Microsoft Clarity run on?
Microsoft Clarity is available for Web.
What are the best alternatives to Microsoft Clarity?
The highest-ranked Microsoft Clarity alternatives right now are Contentsquare, Mouseflow and PostHog. See the full ranked list for pricing, platforms and verified facts.