Free Walmart alternatives: 8 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rank

8 of the 9 Walmart alternatives we track can be used for free (free, open source, or with a free plan). Amazon, Target and Etsy rank highest, with facts last verified Nov 8, 2026.

Quick comparison

#	App	Pricing	Verified price	Open source	Platforms	Verified facts	Score
1	Amazon	Free plan + paid	$14.99 a month (Prime Monthly)	No	Web, Android, iOS	7 of 7	68.8
2	Target	Free plan + paid	$10.99/month or $99/year	No	Web, Android, iOS	5 of 5	64.8
3	Etsy	Free	—	No	Web, Android, iOS	3 of 3	57.2
4	eBay	Free plan + paid	—	No	Web, iOS, Android	7 of 7	50.3
5	Wayfair	Free plan + paid	—	No	Web, iOS, Android	5 of 5	42.3
6	Ulta Beauty	Free	—	No	Web, iOS, Android	5 of 5	40.9
7	Best Buy	Free plan + paid	—	No	Web, iOS, Android	3 of 3	40.0
8	Instacart	Free plan + paid	—	No	Web, iOS, Android	3 of 3	38.6

1. AmazonTop pick
Best for: Shoppers who want the widest selection and fast delivery, especially Prime members
Free plan + paidWeb, Android, iOS
68.8
score / 100
Why switch from Walmart
Bigger online catalogue and faster shipping on more items, with Prime Video included.
Pros
Largest selection of almost any online store
Fast free delivery on eligible items with Prime
Easy returns on most items sold or shipped by Amazon
Prime bundles video, music and photo storage
Cons
Search results are crowded with sponsored listings and lookalike brands
Marketplace seller quality is uneven
Prime is a fairly expensive yearly subscription
Visit Amazon Compare with Walmart Details and reviews
How this score is calculated
Editorial fit ×0.3100
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Amazon a good Walmart alternative?
Verified facts
7 of 7 verified
Photo storage
Unlimited with Prime
Checked Nov 8, 2026amazon.com(opens source in a new tab)
Used goods
Amazon Resale
Checked Nov 8, 2026amazon.com(opens source in a new tab)
Free trial
30 days
Checked Nov 8, 2026amazon.com(opens source in a new tab)
Starting price
$14.99 a month (Prime Monthly)
Checked Nov 8, 2026amazon.com(opens source in a new tab)
Prime Annual plan
$139 a year
Checked Nov 8, 2026amazon.com(opens source in a new tab)
Prime for Young Adults plan
$7.49 a month
Checked Nov 8, 2026amazon.com(opens source in a new tab)
Prime Access plan
$6.99 a month for eligible government assistance recipients
Checked Nov 8, 2026amazon.com(opens source in a new tab)
2. Target
Best for: US shoppers who like Target's own brands and want quick pickup or same-day delivery
Free plan + paidWeb, Android, iOS
64.8
score / 100
Why switch from Walmart
Nicer own-brand home and clothing lines, plus Circle 360 for same-day delivery.
Pros
Drive-up and in-store pickup are quick and free
Target-only home, kids and clothing brands
Free loyalty program with regular personalised deals
Circle 360 adds an extra 30 days to return items
Cons
Smaller catalogue than Amazon or Walmart
Same-day delivery through Circle 360 only at select stores
US only
Visit Target Compare with Walmart Details and reviews
How this score is calculated
Editorial fit ×0.387
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Target a good Walmart alternative?
Verified facts
5 of 5 verified
Target Circle
Free to join
Checked Nov 8, 2026target.com(opens source in a new tab)
Circle 360 price
$10.99/month or $99/year
Checked Nov 8, 2026target.com(opens source in a new tab)
Circle 360 returns
Extra 30 days
Checked Nov 8, 2026target.com(opens source in a new tab)
Stores
More than 2,000 in the US
Checked Nov 8, 2026corporate.target.com(opens source in a new tab)
Owner of
Shipt and Roundel
Checked Nov 8, 2026corporate.target.com(opens source in a new tab)
3. Etsy
Best for: Gift buyers after handmade, personalised or vintage items, and makers starting to sell online
FreeWeb, Android, iOS
57.2
score / 100
Why switch from Walmart
For handmade, personalised and vintage gifts that big-box stores don't carry.
Pros
Huge range of handmade, custom and vintage goods
Cheap to start selling: a small per-listing fee
Many sellers offer personalisation and made-to-order work
Ships internationally from many shops
Cons
Return policies and shipping times differ shop by shop
Some listings are resold mass-produced goods rather than handmade
Sellers pay transaction, payment and often ad fees on top of listing fees
Visit Etsy Details and reviews
How this score is calculated
Editorial fit ×0.369
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Etsy a good Walmart alternative?
Verified facts
3 of 3 verified
Active sellers
1.9 million
Checked Nov 8, 2026etsy.com(opens source in a new tab)
Active buyers
31.7 million
Checked Nov 8, 2026etsy.com(opens source in a new tab)
Cost to start selling
20 cents per listing
Checked Nov 8, 2026etsy.com(opens source in a new tab)
4. eBay
Best for: Sellers of collectibles, parts and electronics who want a national or global audience
Free plan + paidWeb, iOS, Android
50.3
score / 100
Why switch from Walmart
Better for used, refurbished and hard-to-find items at auction or fixed price.
Pros
Huge audience, with international selling to 200+ countries
Auctions help price rare and collectible items
Built-in shipping labels, payments and buyer and seller protections
Store subscriptions and promotion tools for serious sellers
Cons
Final value fees take a meaningful cut of every sale
Shipping and packing add work compared with local pickup
Busy, cluttered interface with many fee and policy rules
Visit eBay Details and reviews
How this score is calculated
Editorial fit ×0.346
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is eBay a good Walmart alternative?
Verified facts
7 of 7 verified
International reach
Buyers in 200+ countries
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Live selling
eBay Live
Checked Nov 8, 2026ebay.com(opens source in a new tab)
eBay Stores
Lower fees and marketing tools
Checked Nov 8, 2026ebay.com(opens source in a new tab)
AI listing tools
Yes
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Free listings
250 free listings a month, then $0.35 each
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Final value fee
13.6% for most categories (up to $7,500)
Checked Nov 8, 2026ebay.com(opens source in a new tab)
Per order fee
$0.30 for orders $10 or less, $0.40 over $10
Checked Nov 8, 2026ebay.com(opens source in a new tab)
5. Wayfair
Best for: US shoppers furnishing a home who want a huge choice of styles and price points in one place
Free plan + paidWeb, iOS, Android
42.3
score / 100
Why switch from Walmart
Wider range of furniture and home decor across budget and premium sister brands.
Pros
Very wide range of furniture, decor and appliances
Sister brands cover budget through luxury tastes
Frequent flash sales and large seasonal events
Optional rewards membership pays a percentage back
Cons
Product quality varies a lot between suppliers
Returning bulky items can be slow or costly
Rewards membership costs a yearly fee and is US-only
Visit Wayfair Details and reviews
How this score is calculated
Editorial fit ×0.312
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Wayfair a good Walmart alternative?
Verified facts
5 of 5 verified
Rewards membership
$29 per year
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Rewards earned
5% back on every item
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Rewards eligibility
US residents 18+
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Mattress trial
100 nights
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
Sister brands
AllModern, Birch Lane, Joss & Main, Perigold
Checked Nov 8, 2026wayfair.com(opens source in a new tab)
6. Ulta Beauty
Best for: US shoppers who buy both drugstore and prestige beauty brands and want loyalty points
FreeWeb, iOS, Android
40.9
score / 100
Why switch from Walmart
More prestige beauty brands plus salon services and loyalty points.
Pros
Drugstore and luxury brands in one store and one basket
Free rewards program with points on products and salon services
Order online and pick up in store, often within two hours
Cons
US only; it does not ship internationally
Free shipping thresholds are higher for basic members than for top tiers
Points expire for entry-level members unless you keep shopping
Visit Ulta Beauty Details and reviews
How this score is calculated
Editorial fit ×0.37
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.15100
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Ulta Beauty a good Walmart alternative?
Verified facts
5 of 5 verified
Loyalty program
Ulta Beauty Rewards, free to join
Checked Nov 8, 2026ulta.com(opens source in a new tab)
Points earning
1 point per $1 (more at higher tiers)
Checked Nov 8, 2026ulta.com(opens source in a new tab)
Rewards members
46 million+
Checked Nov 8, 2026ulta.com(opens source in a new tab)
Store pickup
In 2 hours or less
Checked Nov 8, 2026ulta.com(opens source in a new tab)
Salon services
Hair, brow, lash and makeup
Checked Nov 8, 2026ulta.com(opens source in a new tab)
7. Best Buy
Best for: US and Canadian shoppers buying electronics or appliances who want in-store pickup and setup help
Free plan + paidWeb, iOS, Android
40.0
score / 100
Why switch from Walmart
Specialist electronics range with Geek Squad setup and repair help.
Pros
More than 1,000 stores for same-day pickup and in-person returns
Geek Squad repairs, setup and in-home installation
Can see and try many products in store before buying
Cons
Only serves the United States and Canada
Narrower range than general marketplaces
Best perks need a paid membership
Visit Best Buy Compare with Walmart Details and reviews
How this score is calculated
Editorial fit ×0.312
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Best Buy a good Walmart alternative?
Verified facts
3 of 3 verified
Stores
More than 1,000
Checked Nov 8, 2026corporate.bestbuy.com(opens source in a new tab)
Countries
United States and Canada
Checked Nov 8, 2026corporate.bestbuy.com(opens source in a new tab)
Employees
More than 85,000
Checked Nov 8, 2026corporate.bestbuy.com(opens source in a new tab)
8. Instacart
Best for: US and Canadian households who want groceries from familiar stores without the trip
Free plan + paidWeb, iOS, Android
38.6
score / 100
Why switch from Walmart
Delivers from many grocery chains and specialty stores, not just one retailer.
Pros
Shops from many different chains and local stores in one app
Same-day delivery or pickup in most US and Canadian cities
Chat with your shopper to approve substitutions while they pick
Cons
Item prices at some stores are marked up compared with in-store
Delivery fees, service fees and tips add up on small orders
Only available in the US and Canada
Visit Instacart Details and reviews
How this score is calculated
Editorial fit ×0.37
Reviews ×0.363
Clicks (90 days) ×0.150
Freshness ×0.1585
Votes ×0.150
0 counted reviews, 0 up and 0 down votes. Full formula
Is Instacart a good Walmart alternative?
Verified facts
3 of 3 verified
Smart cart
Caper Cart
Checked Nov 8, 2026docs.instacart.com(opens source in a new tab)
Retailer storefronts
White-label sites and apps
Checked Nov 8, 2026docs.instacart.com(opens source in a new tab)
Ad network reach
1,500+ retailer banners
Checked Nov 8, 2026docs.instacart.com(opens source in a new tab)

Quick comparison

1. AmazonTop pick

Pros

Cons

Verified facts

2. Target

Pros

Cons

Verified facts

3. Etsy

Pros

Cons

Verified facts

4. eBay

Pros

Cons

Verified facts

5. Wayfair

Pros

Cons

Verified facts

6. Ulta Beauty

Pros

Cons

Verified facts

7. Best Buy

Pros

Cons

Verified facts

8. Instacart

Pros

Cons

Verified facts