Amazon
The world's largest online store, selling almost everything with fast Prime delivery.
Updated · AppBreakup editorial · Web, Android, iOS
Is Amazon free?
Free plan, plus paid plans
- Starting price:
- $14.99 a month (Prime Monthly)
Checked on Amazon's site Nov 8, 2026
Full Amazon pricing and plansSwitch from Amazon to
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About Amazon
Amazon is the biggest online retailer in the US and many other countries, with separate stores such as amazon.com, amazon.co.uk, amazon.de and amazon.in. It sells almost every category of goods, from books, where it started, to electronics, groceries, clothing, household supplies and car parts, both from its own stock and from a large marketplace of third-party sellers, many of whom use Amazon's warehouses and delivery network. Shopping is free; Prime is the paid membership that adds fast free shipping on eligible items, Prime Video, music, photo storage and other perks, and its price differs by country. Amazon is known for quick delivery, an easy return process on most items and a very large review base. Downsides include search results crowded with sponsored listings and lookalike products, and uneven quality from some marketplace sellers. It runs on the web and in Android and iOS apps.
Best for: Shoppers who want the widest selection and fast delivery, especially Prime members.
Amazon pricing (checked Nov 8, 2026)
Each line is quoted from Amazon's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Free trial | 30 days | Nov 8, 2026 | amazon.com |
| Starting price | $14.99 a month (Prime Monthly) | Nov 8, 2026 | amazon.com |
| Prime Annual plan | $139 a year | Nov 8, 2026 | amazon.com |
| Prime for Young Adults plan | $7.49 a month | Nov 8, 2026 | amazon.com |
| Prime Access plan | $6.99 a month for eligible government assistance recipients | Nov 8, 2026 | amazon.com |
Pros and cons
What works
- Largest selection of almost any online store
- Fast free delivery on eligible items with Prime
- Easy returns on most items sold or shipped by Amazon
- Prime bundles video, music and photo storage
Why people leave
- Search results are crowded with sponsored listings and lookalike brands
- Marketplace seller quality is uneven
- Prime is a fairly expensive yearly subscription
Amazon vs Walmart, Target and Flipkart
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Amazon | Walmart | Target | Flipkart |
|---|---|---|---|---|
| Pricing | Free plan + paid | Free plan + paid | Free plan + paid | Free |
| Verified price | $14.99 a month (Prime Monthly) | $98 a year (Walmart+ annual) | $10.99/month or $99/year | — |
| Free plan | Yes | Yes | Yes | Free app |
| Open source | No | No | No | No |
| Self-hostable | No | No | No | No |
| Platforms | Web, Android, iOS | Web, Android, iOS | Web, Android, iOS | Web, Android, iOS |
Full Amazon vs Walmart comparisonFull Amazon vs Target comparisonFull Amazon vs Flipkart comparison
Top Amazon alternatives
See all 7- 1
Walmart68.8The closest US rival, with cheaper groceries and a lower-priced membership.
- 2
Target64.8Smaller but curated range with free drive-up pickup and same-day delivery.
- 3
Flipkart57.5Amazon's main rival in India, often cheaper on phones during sale events.
- 4
Etsy57.2Handmade and personalised goods from independent sellers instead of mass-market brands.
- 5
Best Buy55.3For electronics and appliances, Best Buy offers in-store pickup, price matching and Geek Squad setup and repairs.
Why people left Amazon
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
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Reviews
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Amazon: common questions
What is Amazon?
Amazon: The world's largest online store, selling almost everything with fast Prime delivery. Best for shoppers who want the widest selection and fast delivery, especially Prime members. Available for Web, Android and iOS.
Is Amazon free?
Amazon has a free plan and paid plans.
How much does Amazon cost?
Amazon is free with paid plans. Free trial: 30 days; Starting price: $14.99 a month (Prime Monthly); Prime Annual plan: $139 a year; Prime for Young Adults plan: $7.49 a month. Checked on Amazon's own site, November 2026.
Does Amazon have a free trial or refund?
Free trial: 30 days. Source: Amazon's own site.
Is Amazon open source?
No, Amazon is not open source.
What platforms does Amazon run on?
Amazon is available for Web, Android and iOS.
What are the best alternatives to Amazon?
The highest-ranked Amazon alternatives right now are Walmart, Target and Flipkart. See the full ranked list for pricing, platforms and verified facts.
Amazon vs Walmart: what's the difference?
Both Amazon and Walmart are free with paid plans. Verified prices: Amazon $14.99 a month (Prime Monthly), Walmart $98 a year (Walmart+ annual). Both run on Web, Android and iOS.