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Whatagraph alternatives: 4 apps ranked by verified data

Facts checked Nov 8, 2026AppBreakup editorialHow we rankAll marketing reporting tools

Top picks

Common reasons people leave Whatagraph: high entry price billed annually, and plan changes go through sales, and public API and BigQuery transfer are limited to the top plan or add-ons. We ranked 4 alternatives by how directly each one replaces Whatagraph, then by reviews, real visits and how recently each app's facts were checked against its own website. AgencyAnalytics currently ranks first.

Quick comparison

#AppPricingVerified priceOpen sourcePlatformsVerified factsScore
1AgencyAnalytics logoAgencyAnalyticsPaid$20 per client/month (billed annually)NoWeb4 of 468.8
2Funnel logoFunnelPaid$300/month (billed annually)NoWeb3 of 352.6
3Supermetrics logoSupermetricsPaid$55/month billed monthlyNoWeb4 of 451.2
4DaData Studio (Looker Studio)Free plan + paid$9 per user per project/monthNoWeb4 of 450.0
  1. AgencyAnalytics logo

    1. AgencyAnalyticsTop pick

    Best for: Small and mid-size marketing agencies that send branded monthly reports to many clients

    PaidWeb

    68.8

    score / 100

    Why switch from Whatagraph

    Self-serve sign-up with low per-client pricing and a free trial.

    Pros

    • Simple per-client pricing with unlimited staff, reports and data sources
    • Full white-labelling, including custom domain and client portal
    • Built-in rank tracking add-on reduces the number of SEO tools needed

    Cons

    • Cost grows linearly with client count, which adds up for large rosters
    • About 90 integrations, fewer than dedicated data-pipeline tools
    • Designed around agency-client reporting, less suited to in-house BI
    Visit AgencyAnalytics Details and reviews
    How this score is calculated
    Editorial fit ×0.3100
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is AgencyAnalytics a good Whatagraph alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $20 per client/month (billed annually)
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
    Free trial
    14 days, no card
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
    Integrations
    90+
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
    Money-back guarantee
    30 days
    Checked Nov 8, 2026agencyanalytics.com(opens source in a new tab)
  2. Funnel logo

    2. Funnel

    Best for: Marketing teams and agencies that need clean ad-platform data in their BI tools or warehouse

    PaidWeb

    52.6

    score / 100

    Why switch from Whatagraph

    Deeper data harmonisation and many more destinations, including warehouses.

    Pros

    • Hundreds of marketing connectors with built-in data harmonisation
    • Not billed on row counts or data volume
    • Unlimited users on every plan and a 30-day trial without a card

    Cons

    • Starter plan has far fewer connectors and destinations than Business
    • Warehouse destinations and Snowflake need higher plans
    • Measurement features are a separate, ad-spend-based add-on
    Visit Funnel Details and reviews
    How this score is calculated
    Editorial fit ×0.346
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Funnel a good Whatagraph alternative?

    Verified facts

    3 of 3 verified
    Starting price
    $300/month (billed annually)
    Checked Nov 8, 2026funnel.io(opens source in a new tab)
    Pricing basis
    Not charged by data volume
    Checked Nov 8, 2026funnel.io(opens source in a new tab)
    Users
    Unlimited
    Checked Nov 8, 2026funnel.io(opens source in a new tab)
  3. Supermetrics logo

    3. Supermetrics

    Best for: Marketers and agencies reporting on ad, social and SEO data in Sheets, Looker Studio or BI tools

    PaidWeb

    51.2

    score / 100

    Why switch from Whatagraph

    Sends marketing data into Looker Studio, Sheets or Excel if you prefer building reports there.

    Pros

    • Deep coverage of ad, social and SEO platforms
    • Works with the reporting tools marketers already use, from Sheets to Power BI
    • Warehouse loading available for teams that outgrow spreadsheets

    Cons

    • Entry plans limit you to a few data sources and one destination
    • Add-ons for extra sources, users and accounts raise costs quickly
    • Less suited to non-marketing sources like production databases
    Visit Supermetrics Details and reviews
    How this score is calculated
    Editorial fit ×0.341
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Supermetrics a good Whatagraph alternative?

    Verified facts

    4 of 4 verified
    Starting price
    $55/month billed monthly
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
    Free trial
    14 days, no card
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
    Destinations
    Looker Studio, Google Sheets, Excel, Power BI
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
    Data warehouses
    BigQuery, Snowflake, Redshift
    Checked Nov 8, 2026supermetrics.com(opens source in a new tab)
  4. Da

    4. Data Studio (Looker Studio)

    Best for: Marketers and small teams reporting on Google Analytics, Ads and Sheets data

    Free plan + paidWeb

    50.0

    score / 100

    Why switch from Whatagraph

    Free Google dashboards with native Google Ads, GA4 and Search Console connectors; cheaper if you can build the reports yourself.

    Pros

    • Free self-service tier
    • Native connectors for Google Analytics, Ads, Sheets and BigQuery
    • Shares and collaborates like a Google Doc
    • Reports can be embedded on any web page

    Cons

    • Can get slow with large or blended datasets
    • Basic data modelling compared with Power BI
    • Many third-party connectors charge separately
    Visit Data Studio (Looker Studio) Details and reviews
    How this score is calculated
    Editorial fit ×0.338
    Reviews ×0.363
    Clicks (90 days) ×0.150
    Freshness ×0.15100
    Votes ×0.150

    0 counted reviews, 0 up and 0 down votes. Full formula

    Is Data Studio (Looker Studio) a good Whatagraph alternative?

    Verified facts

    4 of 4 verified
    Free tier
    Self-service tier at no cost
    Checked Nov 8, 2026cloud.google.com(opens source in a new tab)
    Pro price
    $9 per user per project/month
    Checked Nov 8, 2026cloud.google.com(opens source in a new tab)
    Community connectors
    1,300+
    Checked Nov 8, 2026cloud.google.com(opens source in a new tab)
    Embedding
    Embed reports on any web page
    Checked Nov 8, 2026lookerstudio.google.com(opens source in a new tab)

The best Whatagraph alternative for…

The highest-ranked app in this list for each need.

AgencyAnalytics logo

Best Whatagraph alternative for most people

AgencyAnalytics

Self-serve sign-up with low per-client pricing and a free trial.

Da

Best Whatagraph alternative for a free plan you can upgrade

Data Studio (Looker Studio)

Free Google dashboards with native Google Ads, GA4 and Search Console connectors; cheaper if you can build the reports yourself.

Funnel logo

Best Whatagraph alternative for working in the browser

Funnel

Deeper data harmonisation and many more destinations, including warehouses.

Whatagraph alternatives: common questions

What is the best alternative to Whatagraph?

AgencyAnalytics ranks first right now. Self-serve sign-up with low per-client pricing and a free trial. Funnel and Supermetrics follow it in our ranking.

Whatagraph vs AgencyAnalytics: what's the difference?

Both Whatagraph and AgencyAnalytics are paid products. Verified prices: Whatagraph €699/month (billed annually), AgencyAnalytics $20 per client/month (billed annually). Both run on Web.

Is Whatagraph free?

Whatagraph is a paid product. Starting price: €699/month (billed annually). Checked on Whatagraph's own site, November 2026.

How much do Whatagraph alternatives cost?

Verified prices for the top-ranked Whatagraph alternatives: AgencyAnalytics, $20 per client/month (billed annually); Funnel, $300/month (billed annually); Supermetrics, $55/month billed monthly; Data Studio (Looker Studio), $9 per user per project/month. Each price was checked on the app's own site; see each card below for the date and source.

Is there a free alternative to Whatagraph?

Yes. Data Studio (Looker Studio) (free plan + paid) has a free option. Check each app's verified facts for current plan limits.

Is there an open-source alternative to Whatagraph?

None of the 4 alternatives in this list is open source.

Why do people switch from Whatagraph?

The complaints we hear most: high entry price billed annually, and plan changes go through sales; public API and BigQuery transfer are limited to the top plan or add-ons; credits per connected account can add up for agencies with many clients.

How is this list ranked?

Every app is scored with the same published formula: how directly it replaces Whatagraph, reviews (weighted by verification), visits from AppBreakup, how recently its facts were checked against its own website, and reader votes.