Funnel
Marketing data hub that collects ad and analytics data and sends it to dashboards and warehouses.
Updated · AppBreakup editorial · Web
Is Funnel free?
No, it's a paid product
- Starting price:
- $300/month (billed annually)
Checked on Funnel's site Nov 8, 2026
2 alternatives with a free option Full Funnel pricing and plansSwitch from Funnel to
All 5
AirbyteStarting price: $20/month (cloud)
SupermetricsStarting price: $55/month billed monthly
FivetranStarting price: Usage-based; $5 monthly base charge per standard connection
- Verified facts
- 3 of 3
- Alternatives ranked
- 5
- Approved reviews
- 0
- Visits sent from here
- 0
About Funnel
Funnel (funnel.io) is a marketing data platform that connects to hundreds of advertising, analytics, social and ecommerce sources, cleans and harmonises the numbers (field mapping, currency conversion, naming rules), and then sends them to reporting tools such as Looker Studio, Power BI, Tableau and Google Sheets, or to warehouses like BigQuery and Snowflake. It also has its own dashboards, client portals, budget pacing, an AI assistant and an MCP server so the data can be queried from AI chat tools. An add-on called Funnel Measure covers marketing mix modelling, multi-touch attribution and incrementality tests. It is aimed at in-house marketing teams, data teams and agencies managing many ad accounts. Pricing is a plan plus purchased capacity rather than charges per row of data, with unlimited users; there is a 30-day free trial without a card. It is a web-based service only.
Best for: Marketing teams and agencies that need clean ad-platform data in their BI tools or warehouse.
Funnel pricing (checked Nov 8, 2026)
Each line is quoted from Funnel's own site, with the page it came from.
| Plan or term | What it says | Checked | Source |
|---|---|---|---|
| Starting price | $300/month (billed annually) | Nov 8, 2026 | funnel.io |
| Pricing basis | Not charged by data volume | Nov 8, 2026 | funnel.io |
Pros and cons
What works
- Hundreds of marketing connectors with built-in data harmonisation
- Not billed on row counts or data volume
- Unlimited users on every plan and a 30-day trial without a card
Why people leave
- Starter plan has far fewer connectors and destinations than Business
- Warehouse destinations and Snowflake need higher plans
- Measurement features are a separate, ad-spend-based add-on
Funnel vs Airbyte, Supermetrics and Fivetran
From each app's listing and the prices verified on its own site. A dash means we haven't verified it yet.
| Attribute | Funnel | Airbyte | Supermetrics | Fivetran |
|---|---|---|---|---|
| Pricing | Paid | Open source | Paid | Free plan + paid |
| Verified price | $300/month (billed annually) | $20/month (cloud) | $55/month billed monthly | Usage-based; $5 monthly base charge per standard connection |
| Free plan | No | Free app | No | Yes |
| Open source | No | Yes | No | No |
| Self-hostable | No | Yes | No | No |
| Platforms | Web | Web, Self-hosted | Web | Web |
Top Funnel alternatives
See all 5- 1Airbyte76.8
Open-source and self-hostable, avoiding a subscription for basic marketing connectors.
- 2Supermetrics68.8
Cheaper entry point for piping ad data into Looker Studio, Sheets or Excel.
- 3Fivetran64.8
Broader connector catalogue beyond marketing, for teams building a full warehouse.
- 4
Whatagraph51.2Combines data collection with ready-made, white-labelled client reports.
- 5
AgencyAnalytics50.0Simple per-client pricing for agencies that mainly need branded reports.
Why people left Funnel
In reviewers' own words, from reviews of the apps they moved to. These are their opinions, not ours.
No switching stories yet. If you moved away from Funnel, review the app you switched to and tell us why.
Reviews
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Funnel: common questions
What is Funnel?
Funnel: Marketing data hub that collects ad and analytics data and sends it to dashboards and warehouses. Best for marketing teams and agencies that need clean ad-platform data in their BI tools or warehouse. Available for Web.
Is Funnel free?
No, Funnel is a paid product. Starting price: $300/month (billed annually) (checked on Funnel's own site).
How much does Funnel cost?
Funnel is a paid product. Starting price: $300/month (billed annually); Pricing basis: Not charged by data volume. Checked on Funnel's own site, November 2026.
Is Funnel open source?
No, Funnel is not open source. Open-source alternatives include Airbyte.
What platforms does Funnel run on?
Funnel is available for Web.
What are the best alternatives to Funnel?
The highest-ranked Funnel alternatives right now are Airbyte, Supermetrics and Fivetran. See the full ranked list for pricing, platforms and verified facts.
Funnel vs Airbyte: what's the difference?
Funnel is a paid product; Airbyte is free and open source. Verified prices: Funnel $300/month (billed annually), Airbyte $20/month (cloud). Airbyte is open source and Funnel is not. Both run on Web.